• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Analysis Of Business Philosophy Behind H&M

    2013/10/3 18:19:00 19

    Fast Fashion BrandH&MBusiness Philosophy

       H&M The "fashion triangle" pairs. Clothes & Accessories Classified management: 1) to the basic section of the conventional paragraph at the bottom of the fashion triangle, because of its large demand, H&M makes use of perennial sales data to predict; 2) for the second type of seasonal fashion, H&M uses powerful designers and buyers to respond quickly to the trend of the season and reduce inventory risk as much as possible. 3) for the third category of fashion trends in the future, H&M will cooperate with the designer. In recent years, the H&M queuing rush is the result of cross-border cooperation with designer.


       High efficiency and low cost double supply chain


    H&M outsourcing products to suppliers in different regions according to their product characteristics, so as to achieve a balance between time and cost. Among them, the basic fashion and children's wear were produced in Asia, accounting for 60% of the total production, while the remaining 40% of the popular trend products were in Europe. At the same time, the company through pre production technology, production offices check trends and product quality. H&M hopes to find a balance between time and cost. Unlike Zara's pursuit of speed lead time, H&M believes that "proper lead time is conducive to finding the best balance between price, time and quality". This led to M&M's lead time 5 days later than the 15 day of Zara, but it won the cost advantage, and the product price was cheaper than 30%-50% by about 30%-50%. Three in one interactive operation of entity stores, online shopping centers and mail orders


    H&M not only provides shopping experience for consumers in the core business circle of every market, but also provides mail order and online shopping service for people by using network IT technology, so that global consumers can experience shopping pleasure whenever and wherever they want.


       H&M high profile cross border marketing to establish brand image


    H&M and Zara's store is advertising. Marketing concept Different, the company has been building a brand in a high profile. From the cooperation between the designers and the designers every season, H&M has also made a lot of cooperation with entertainment stars, and the large print ads with the famous models occupy the gold business circle.


       H&M global layout: Europe is still the main market, and China and the United States become the new strategic focus.


    Before twenty-first Century, the strategy of H&M was to base itself on Scandinavia and sweep Europe. The company diversify its direct sales channels (entity stores, mail order, e-commerce) to enrich the shopping choices of customers. The proportion of overseas revenue increased from 58% in 91/92 to 76% in 95/96. After entering twenty-first Century, H&M accelerated the pace of expansion, and entered the two or more than two countries every year at the rate of 10%-15% opening. The latest data show that the proportion of European market income is declining, but it is still the main market. The income of Nordic region decreased from 22.4% in 2003 to 13.7% in 2012. The operating income of the euro area except Finland has dropped from 56% in 2003 to 48.1%. Industry risk indicates that domestic terminal consumption is low and the risk of clothing consumption reduction is decreasing; external demand volatility affects the risk of export.

    • Related reading

    The Secret Of Prada Handbag'S Success

    Successful case
    |
    2013/10/2 22:43:00
    49

    Datang Textile Creates "Dumbbell" Business Mode To Upgrade Products.

    Successful case
    |
    2013/9/30 23:15:00
    42

    Exclusive Interview With Beijing APM Shopping Center -- Cai Zhiqiang

    Successful case
    |
    2013/9/29 20:14:00
    41

    Analysis Of "Fast Selling" Philosophy Of UNIQLO

    Successful case
    |
    2013/9/29 19:35:00
    37

    H&M High Profile Cross Border Marketing To Establish Brand Image

    Successful case
    |
    2013/9/28 19:08:00
    75
    Read the next article

    Armani And Other International Brands Involved In "Clothing Poison" Chinese Textile Industry Was Criticized By Green Environmental Organizations.

    Although there is no evidence that the garments that are added to these chemicals will be harmful to human skin contact, they are considered to pose a threat to health once they enter the human body through the food chain. Nonylphenol is being consumed by a large number of clothing brands entering the Chinese market. 63% of the samples contained nonylphenol. There are many brands such as ZARA and H&M. Besides, luxury brands are also not spared. According to the report, 56% of the samples tested

    主站蜘蛛池模板: 国产a久久精品一区二区三区| 高清毛片aaaaaaaa**| 男女交性视频无遮挡全过程| 欧美日韩一区二区三区久久| 国产黄色二级片| 亚洲精品欧美精品日韩精品| h视频在线观看免费网站| 男人j进女人p免费动态图| 好爽好多水好得真紧| 国产三级久久久精品麻豆三级| 久久午夜无码鲁丝片秋霞| xxxxx免费| 欧美黑人xxxx性高清版| 国产麻豆剧传媒精品国产AV| 亚洲欧美日韩精品| 3d动漫精品一区二区三区| 欧美一级片手机在线观看| 国产无遮挡又黄又爽免费网站| 亚洲欧洲自拍拍偷午夜色无码 | 两腿之间的私密图片| 青青草国产精品久久| 欧美一级特黄乱妇高清视频 | 免费看一级淫片成人| jazzjazz国产精品一区二区 | 手机看片在线精品观看| 波多野结衣护士系列播放| 宝贝过来趴好张开腿让我看看| 四虎国产欧美成人影院| 亚洲成人在线免费观看| 99久久人妻精品免费二区| 欧美日韩国产不卡在线观看| 国产男女猛烈无遮挡免费视频| 久久精品小视频| 色偷偷成人网免费视频男人的天堂| 成人a毛片在线看免费全部播放| 国产ts人妖视频| 一区二区三区视频在线观看| 波多野结衣xxxxx在线播放| 国产精品久久久久久影视| 免费在线观看a级片| 97成人碰碰久久人人超级碰OO |