AOKANG Technology Experience Hall Unveiled At Shanghai International Leather Fair

< p > a new terminal experience shop launched by AOKANG -- AOKANG science and Technology Museum is officially unveiled at the Shanghai International Leather Exhibition.

Apart from several intelligent instruments and a large screen, there is no sign of a pair of shoes, attracting many exhibitors to stop.

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< p > "in the future, customers will not see shoes when they enter the shop to buy shoes, and customers will complete the process of selecting shoes, trying on them and placing orders."

Wang Zhentao, chairman of AOKANG international, started a shopping guide at the scene.

He said that the science and Technology Museum is not only a concept, but will soon be opened in the exclusive store.

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< p > to subvert the image of traditional shoe store, customers in AOKANG science and technology museum can easily select the right shoes and order them without help.

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P > < a href= "http://www.91se91.com/news/index_c.asp" > intelligent buy shoes < /a > process: the first step is to select the 3D shoes that you like first through the intelligent shoe screening screen. At present, there are hundreds of pairs of shoes in the shoe store, and every month will bring forth new ideas. The second step is to try on the shoes of the selected shoes before the body sense a href= "http://www.91se91.com/news/index_c.asp" > shoes > mirror > /a > the process is purely computer controlled, no need to take off shoes to try on; the third part measures the three-dimensional data of each part of the foot shape on the foot type measuring instrument; the fourth step, on the gait analyzer, records its own gait kinematics parameters, and provides guidance parameters for the computer recommendation footwear. <

Customers can also choose their favorite color blocks according to their preferences through the big screen or IPAD. The fifth step is to submit orders in AOKANG electronic mall, or directly scan the two-dimensional code next to the shoes.

Next, customers can receive their own customized shoes if they wait at home.

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< p > calculated the time. The time spent on buying shoes by computer intelligence is usually less than ten minutes, and it is almost the same as buying shoes in general stores.

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< p > but through scientific analysis, "the shoes that are truly tailored to buy will be more fitting and will be more comfortable to wear."

AOKANG staff introduction.

The experience hall also has a function. Customers can simulate the clothes, bags, jewelry and so on in the agent sense machine.

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< p > personalized customization sounds very fashionable. Will the price of shoes be very high? Wang Zhentao said that customized production will change the past mass production mode, and small batch production will increase the production cost of enterprises and increase the added value of products.

Custom shoes start from four hundred or five hundred yuan a pair, expensive will have several thousand yuan, positioning is relatively high-end, but in general, it is still popular mass consumption route.

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< p > "first of all, in the first tier cities, AOKANG's famous museum will be pformed first."

Wang Zhentao revealed that the experience hall will be opened in Shanghai, Hangzhou and Beijing before and after the Spring Festival next year.

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< p > "in recent years, the real economy has been depressed by various factors. We must rely on innovation to drive innovation."

Wang Zhentao said that in addition to technological innovation, production innovation (through machine replacement), terminal marketing mode innovation is very critical.

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< p > Su Chaoying, director of the China Leather Association, said that under the current traditional store marketing mode, the AOKANG experience Museum brings consumers the most fashionable shopping experience.

This will reduce the stock to a great extent for the shoe and garment industry with high inventory, which can be said to be a marketing pformation.

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< p > as early as 1988, < a href= "http://www.91se91.com/news/index_c.asp" > AOKANG < /a > founded the first chain store of footwear. At present, there are more than more than 5000 stores nationwide.

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< p > a store, behind which is a huge inventory.

Generally, the shoes displayed in a single store are usually 500~1000 double, and the amount of money deposited each year is considerable by two hundred or three hundred yuan.

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< p > "science and technology museum can completely avoid the problem of traditional footwear industry."

Wang Zhentao said that it can achieve zero inventory, zero distance and zero operating costs.

In the long run, this model can also avoid overcapacity in the industry.

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"P" "the traditional industry must be grafted by high-tech, access to the Internet, to maintain his vitality."

Wang Zhentao has another goal, that is, the perfect combination of online and offline.

Last year, AOKANG's e-commerce turnover reached more than 2 billion. This year's target is 500 million, which is over 1 billion in the year after year.

Seize the electricity supplier, science and Technology Museum will be an important force.

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