Chang Yu Xing Of Hongbo Fabric Museum Talks About The Fusion Of Fabric And Clothing.

< p > in recent years, the textile and garment industry generally finds it difficult to make business hard to earn. In addition to macroeconomic environmental factors, it is related to the demand changes of our industrial chain's terminal products, clothing. < /p >
< p > < strong > 1. The market of garment market is characterized by "multi, fast, good and provincial" demand change < /strong > < /p >
< p > more: mainly clothing category. In the past, it was popular to see what other people would wear when they looked good. Now people buy clothes most afraid of crash shirts. Different age, different jobs, different personalities and different preferences have different needs. Now even 5-6 year old children have their own ideas to buy clothes. Adults can't pick them for him. This year, men's shirts and down garments are all popular. A shirt needs to be streaked with several colors and stripes, and a down jacket needs to be woven with a variety of materials and fabrics. Nowadays, people buy clothes more and more about personalized needs. This change in demand has led to the fact that clothing orders are showing a small batch and multiple varieties. Domestic brands are so, so are foreign trade brands. This has brought enormous pressure to the fabric enterprises accustomed to the production of fewer varieties and mass production. < /p >
< p > fast: mainly in fashion and fashion. The fashion cycle of clothing is getting faster and faster. Some rare explosions are fleeting and flash in the pan. As we all know, fast fashion Zara, they rely on accurate supply chain management, a fashion design, surface accessories organization, production and processing in only 7 days, you can shop in the store, and our domestic general brand clothing to complete the process takes about 4-6 months. This gap in time poses a severe demand for the rapid response capability of every link in the apparel industry chain. < /p >
< p > good: the clothing quality is good, the style is good, the work is good, even the sales service is also good, the customer is more and more picky, the industry quality inspection request is more and more strict, the standardization is more and more high, this is still facing the pressure to the textile clothing enterprise which is still in the low level. < /p >
< p > Province, mainly the price of clothing should be cheaper. Nowadays, people are getting more and more sophisticated in buying clothes. They not only look at brands, but also pay attention to quality. They also talk about prices. Some young people look at brands from high-end shopping malls, and then go online to scour prices. Now, some underwear brands that are easy to sell online sell products in order to compete for the market. The cheap nature of clothing sells to compress cost, forcing many enterprises to control the cost in the link of the industrial chain. < /p >
< p > < strong > two, integrating modern information technology and innovating service concept, and creating a third party service development platform for textile and garment fabrics. < /strong > < /p >.
< p > fabric museum is a communication platform integrating multiple services. We integrate the valuable services of exhibitions, professional markets and network media to provide a close, convenient, efficient and low-cost service for supply and demand docking. In the new industry situation, we will provide effective services for "multi resource, quick response, good quality and cost saving" around the market demand change of industry terminal products: < /p >
< p > 1, multi: abundant supplier resources, provide adequate choice for buyers' diversified needs. < /p >
< p > up to now, the fabric Museum has accumulated 375 supplier members, 6675 online suppliers, and 70 thousand showcases of fabric samples throughout the year, covering all kinds of knitted, woven and finishing products such as cotton, linen, silk, wool, chemical fiber and man-made fibers. We work with the global fabric business center, fabric 114, popular fabric network and other network platforms. In the Oriental silk market, Keqiao Light Textile City, Guangzhou Zhongda market and other specialized markets, sampling collection points are established to solve the information collection of the small sample cloth, so as to provide an effective solution to solve the diversified demand of fabrics for < a href= "http://www.91se91.com/news/index_f.asp" > clothing < /a >. < /p >
< p > 2, fast: standardized database and convenient retrieval tools provide effective conditions for enterprises to quickly find and timely docking, < /p >
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< p > < --EndFragment-- > fabric Museum has been committed to the standardization of database construction, the standardized arrangement of cloth information, and formed a convenient retrieval system. The fabric hall is open all year round from Monday to Saturday, and purchasers can pick up fabric samples at any time and get the information of sample cards and manufacturers' business cards directly. The remote member enterprises can get detailed information of the sample supplier through the official website of the fabric hall, WeChat, telephone, QQ, mail and so on. < /p >
< p > now the fabric Museum receives a batch of foreign trade companies every week to pick up samples from the old foreign fabric shop, and finalize orders through on-site inspection. Since the opening of the museum, the fabric Museum has received more than 3000 purchases of fabrics, and the success rate of cloth picking has reached over 80%. It effectively meets the "fast" demand for fabric procurement. < /p >
< p > 3, good: the platform converts high-quality fabric manufacturers, and the technical team and testing center escort the product quality. < /p >
< p > we all know that good clothing brands can not be separated from good fabrics, and good fabrics can not be separated from good production enterprises. Most of the exhibitors in our fabric shop are high quality fabric manufacturers, especially the fabric suppliers who are present today, which have a certain scale of production and new research and development capabilities. < /p >
< p > our fabric shop has specialized technical service departments, which can help buyers find and recommend the best matching fabrics with the highest cost performance and the highest cost performance from the mass sample cloth. We also cooperate with the National Certification Center for Jiangsu Yangtze River Delta, providing fabric inspection and quality control services for purchasing enterprises. < /p >
< p > 4, province: advocating excellent procurement concept can help enterprises save costs less than /p.
< p > > a href= "http://www.91se91.com/news/index_c.asp" > fabric procurement < /a > on the surface is a very simple matter, but really to achieve timely and accurate purchase of cost-effective fabric products, is not an easy task. Because our fabric products are not as standard as some standard industrial products, which requires buyers to have many abilities. 1, the ability to control professional knowledge of textile fabrics; 2, the ability to understand the fabric market; 3, the comprehensive control ability of the relevant factors such as the quantity, quality standard, payment method and delivery date of purchase orders; 4, the ability to judge the combination of clothing products and fabric characteristics; 5, the control of corporate loyalty and the temptation to resist profits. It is very difficult for the buyers of general garment enterprises to have the above comprehensive ability. If we use such professional platform, we can solve these problems easily. In April this year, a down coats company came to the fabric shop to make an inquiry. The designer selected a fake memory fabric on the outside. The initial offer was 13.5 yuan per meter. We learned from the database that the price of the imitation memory fabric is from 5.8 yuan to 16 yuan. After analyzing the quality samples provided by them, we recommended a batch of same quality samples and quotations, and they selected 10.5 yuan, and the quality is better than the original sample cloth. Their orders are 30 million meters. This alone saves the company about 900000 yuan. < /p >
< p > our fabric museum also provides inventory adjustment service, online and offline, and at the same time set up a special shop for displaying and displaying idle fabrics. Up to now, we have solved the stock fabric of nearly ten million yuan for 9 garment enterprises through inventory adjustment service, helping enterprises to clear up the pressure of stock funds. < /p >
In addition, we have established strategic cooperative relationship with the red bean business bank and Minsheng Bank to provide financing services for platform supply and demand enterprises. We have worked with many design companies and garment enterprises to provide information docking services for the platform member enterprises, and help the two sides to communicate with each other to the maximum extent possible. P < /p >
< p > < strong > Three: constantly innovating the means of service and striving to achieve the goal of win-win. < /strong > /p >
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< p > < --EndFragment-- > in the establishment of the fabric Museum, we also encountered some bottlenecks in the service. In terms of suppliers, we used the open exhibition rack, and the suppliers worried that the new products would be copied and did not want to put the new products in the fabric shop. This leads to the fact that the new fabric of the fabric shop is not rich enough to meet the needs of high-end buyers for new products. In addition, buyers looking for samples, I hope to communicate with manufacturers immediately. But the existing booth function can not meet this demand. To this end, we continue to explore and explore effective ways to solve this problem. Since last year, we have jointly developed intelligent exhibition stands with several technology companies in the Wuxi Internet of things research base. The display rack has functions such as remote control lock, video dialogue, remote real-time picture, and promo play. < /p >
< p > remote control lock: the exhibitors decide whether the new fabric showcase is open to the sample customers and reduce the risk of the product being copied; < /p >
< p > Video dialogue: both sides can communicate face-to-face, so that the supplier can know the information of the purchasing staff, solve the related problems at the scene, and help the supplier members to decide whether to open the new showcase for the purchasing staff; < /p >
< p > propaganda video: broadcast video of the exhibition vendors, so that the buyers can understand the supplier; < /p >
< p > remote real time picture: install remote control at supplier factory's advantage points, such as factory location, key workshop, sample room, etc., so that the purchasing personnel can timely see suppliers' factory instant scenes, help buyers to further understand suppliers, and help suppliers to publicize enterprises. < /p >
< p > the application of intelligent exhibition rack can help the buyers of the pavilion to "get products, see monks and find temples", and also help exhibitors to "protect new products, see customers and get business together" to solve all the bottlenecks currently encountered. We plan to use this intelligent display rack in the flagship hall opened by Shanghai world trade in the year. < /p >
< p > we cooperate with Shanghai Kai Si network science and Technology Co., Ltd. to upgrade the Chinese fabric Museum Network in October. We formally launched the online exhibition hall and moved the offline exhibition hall to the online and offline interactive service. < /p >
< p > we have also opened "a href=" http://www.91se91.com/news/index_f.asp "> fabric > /a" official WeChat public platform, so that supply and demand members can understand our fabric Museum product information anytime and anywhere, so we can experience WeChat's convenient service. < /p >