80% There Are Many Potential Factors For Consumers To Buy Luxury Goods Abroad.

< p > according to statistics, in 2012, China reached $102 billion in overseas consumption, which has surpassed the United States and Germany, and has set the highest record of overseas consumption in the world. It has nearly doubled in 2010, especially the demand for luxury goods. In addition to Hong Kong and Macao accounts for 26%, Europe has become the focus of China's overseas tourism consumption, reaching 23%.

In 2013, the trend of consumption outside China continued. The difference was that Hong Kong and Macao rose to 44%. Compared with last year, Europe rose by 8%. In 2013, the tendency of Chinese high asset groups to buy luxury goods overseas is still more obvious than last year.

But the biggest change is that only 20% of Chinese consumers are willing to buy luxury goods in mainland China.

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What is the reason for the increasing popularity of luxury goods consumers in China? < /p > P.

< p > the first is the price difference.

The price difference between luxury sales in China and overseas is undoubtedly the main reason to encourage wealthy Chinese consumers to shop overseas.

According to statistics from the Ministry of Commerce of China, the average price of luxury goods sold in the mainland is 45% higher than that in Hongkong, 51% higher than that in the United States, and 72% higher than that in France. For some people, the price difference is enough to cover the cost of visas and foreign travel. Why not?

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< p > < strong > why < a href= > http://www.91se91.com/news/index_c.asp > luxury goods < /a > has such a high cost in China? < /strong > /p >

< p > this price difference is mainly due to China's high luxury tax, and the luxury tax actually consists of three types of taxes. The type of tax is determined by product category < /p >

< p > Import Duty: ordinary luxury goods, the tax range is from 10% to 25%, but high-end cosmetics and alcohol can rise to 35% - 60%.

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< p > value added tax: usually about 17%, < /p >

< p > consumption tax: up to 30%.

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Besides P, the gradual appreciation of the renminbi relative to the US dollar and the euro is also the main factor that continues to pull the price of luxury goods both inside and outside the country.

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< p > of course, a href= "http://www.91se91.com/news/index_c.asp" > Chinese consumers < /a > tend to buy foreign luxury goods not only because of the price gap, but also take into account other factors, such as the increase of personal wealth.

According to Credit Suisse statistics, Chinese people's per capita wealth has increased by more than two times between 2000 and 2012.

During this period, the number of Chinese millionaires grew rapidly.

By the end of 2012, it had exceeded 100 million, and it is expected to increase by more than 1 times by 2016.

Therefore, the increase of personal income makes travel abroad easier.

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< p > followed by limited product selection.

Because the number of luxury goods in China is limited, some consumers often buy many goods that they have long loved through the opportunity to travel abroad.

Moreover, as Chinese consumers are becoming more sophisticated in luxury goods, more and more luxury consumers say that in order to show their differences, they prefer buying luxury brands that are popular abroad but rarely known in China, and such goods can only be bought abroad.

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< p > there is also the importance of the country of origin.

According to a survey of one thousand Chinese tycoons, 2/3 of consumers believe that the country of origin of luxury goods is very important. The luxury goods of the country of origin are the guarantee of quality and credibility.

Moreover, Chinese consumers generally believe that foreign manufactured goods are better than Chinese made goods, which further strengthens the idea of better quality of luxury goods purchased abroad.

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< p > final visa issue.

With the rapid development of China's economy and the continuous improvement of international status, it is easier for Chinese citizens to obtain visas in places like Europe and America or < a href= "http://www.91se91.com/news/index_p.asp > > /a >. This is also an important factor for increasing the number of outbound tourists and increasing the number of foreign luxury goods purchased by consumers.

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