AOKANG Shoe Industry Will Continue To Cooperate With Liu Xiang.

Cadillac, Coca-Cola, Erie, AOKANG...

As the hottest track and field athlete in China, Liu Xiang endorsed many brands.

Yesterday morning, Liu Xiang pulled out of the men's 110 meter hurdle race due to injury.

In this regard, its endorsement brands generally expressed their understanding and wished Liu Xiang a speedy recovery.

Analysts believe that with Liu Xiang's withdrawal, all commercial values of Liu Xiang will inevitably be devalued.

As one of Liu Xiang's sponsors, AOKANG group, a leather goods supplier of the 2008 Beijing Olympic Games, expressed its understanding at the first time and will continue to cooperate with Liu Xiang.

Wang Zhentao, President of AOKANG group, expressed the hope that Liu Xiang could come out of the pain as soon as possible. AOKANG chose Liu Xiang to endorse, not only because he had won the championship, but also the optimistic, positive and upward sunshine on him.

Wang Zhentao said: "we will stand firmly with Liu Xiang and continue to support him. He is willing to take care of his wounds and recover soon. We look forward to his comeback again.

At the same time, AOKANG will, in accordance with the original plan, invite Liu Xiang to be the special image ambassador and start the "Liu Xiang AOKANG top ten Olympic champion enlightenment Coach Award" specially for the teacher.

In addition, in 2009, AOKANG will renew its contract with Liu Xiang, and cooperation will continue. "

Analysts believe that from the advertising endorsement, the value of Liu Xiang will definitely decline in the next four years, because the loss of the Olympic champion's commercial guarantee means that there is not enough capital. The sponsors are also clear about the sports life span and the uncertainty of the hurdles. Only by holding the Olympic champion flag can we create more value. When the situation of Liu Xiang's injury is unclear, no one dare venture to provide a large amount of sponsorship.