O2O Has Caused Great Impact On Traditional Department Stores.

< p > over the past week, the trend of online to offline or offline to online mode (O2O) will dominate the future "a href=" http://www.91se91.com "commercial" /a "industry trend is being confirmed.

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"P > < strong > < /strong > < /p > < < /p > in the commercial push line of Su Ning Yun line

In the first half of the year P, sunning cloud merchants pushed the online and offline prices, and now more commercial enterprises such as Tianhong emporium, friends and shares have joined the O2O ranks. The whole business format is expected to change dramatically due to O2O.

Recently, retail department stores are also popular because of O2O, and the related stocks such as Su Ningyun, Tianhong mall, Wangfujing, Nanjing China Merchants, friendship shares and other related stocks have risen sharply. O2O has opened the imagination space of these stocks at the same time when opening the retail department store industry.

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< p > in the past year, the pressure of traditional retail department stores is increasing. On the one hand, labor costs and rental costs have been rising again and again. On the other hand, it is the impact of electric business. With more and more consumers shopping online, the sales of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", electronics and household appliances sales have been greatly affected.

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< p > in the eyes of journalists, the department stores are doing "neighborhood" business. In the past, most of the shops were nearby residents, and the products of department stores were also from vegetables and fruits to clothing < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > hat, cell phone TV to gold and silver hand ornaments, everything including ordinary daily household products.

Besides shopping for cheap goods, consumers also need to touch and apply experience.

When a family visits a store, this shopping experience can also meet the needs of emotional communication. All of these needs are not met by e-commerce shopping, so department stores in the future can not only be reduced to the "fitting room" of the electricity supplier. It needs pformation, and O2O has opened up such a possibility.

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< p > O2O can be understood as guiding users from online to offline, such as group buying websites, and also can be interpreted as guiding users from offline to online, such as suning.com.

In the future, this boundary will become increasingly blurred.

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< p > imagine that when you open WeChat platform, you can search the nearest department store immediately, and go to the website to find your favorite merchandise, then pay the order, because the WeChat platform has opened the membership system of the department store, so when you order, you enjoy the membership price, and the goods will be delivered in one or two hours, and the store will not shut up for 24 hours. How convenient it is! If you want to experience the goods, you can also experience the brand center of the store yourself, even when your favorite brand has new products on sale, you can make an appointment to experience it.

The upgrading of the interaction between consumers and businesses and manufacturers will be that consumers can hold together to get group buying prices, and can customize products, while manufacturers can achieve order production through pre-sale and reduce inventory risk.

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< p > WeChat launched the O2O project facing the entity retail format. It is not only an important part of e-commerce in its commercialization.

For the traditional department store industry, it is also a great opportunity for pformation. There is no doubt that WeChat or WeChat like platform will promote the structural pformation of traditional department stores in the network age.

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< p > perhaps it is precisely because of the power of WeChat that in late September, Alibaba was eager to launch a "dealings" against WeChat.

Although many measures have been taken to promote the "communication", there is still a big gap to catch up with more than 300 million of WeChat users.

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< p > in fact, the subversion of Internet commerce to traditional business lies in the pparency of information, which is an unavoidable problem for traditional commerce.

With the changing trend of consumer behavior, traditional retail business will have a bright future only if it changes itself, actively adapts and participates in it.

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It's better to catch up with P as early as possible. Now, the road to sunning, friends and Yintai is the time when the traditional "a href=" http://www.91se91.com/news/index_c.asp "department store" /a "is in line with the trend.

Next, the pace of change in the industry will far exceed people's imagination.

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