Haining Leather Has The Most Influential China Leather Expo.

< p > "China's a target=" _blank "href=" http://www.91se91.com/ "> leather < /a > see Haining", which is familiar with the leather industry in China.

As a small town in the north of Zhejiang Province, which is not a natural resource in history, Haining has become a famous leather capital in China. It has a most influential Expo in China's leather industry for 20 years, the Haining leather Expo.

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< p > recently, the twentieth Haining China Leather Expo was held again, showing the strength and charm of Haining's leather capital again.

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< p > design first promotes fashion > /p >.

< p > Haining, the Yangtze River delta plain, and the economy is prosperous. In 2012, the gross domestic product reached 57 billion 562 million yuan, an increase of 9.1%. The total amount was five in the two districts of five counties (cities) in Jiaxing, with an increase of third.

Haining's economic development can achieve such a success, and its leather industry is also indispensable.

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< p > reporter understands that in 2012, Haining had 1588 leather industry enterprises, employing about 7 people, and realized industrial output value of 22 billion 990 million yuan, an increase of 7.7% compared with the same period last year, with sales income of 22 billion 630 million yuan, up 10.4% over the same period last year.

The annual output of leather in the city is less than a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > 34 million 530 thousand pieces (sets), an increase of 8.6% over the same period; the tanning leather output is 6 million 560 thousand pieces of leather, a decrease of 7.8% compared with that of the previous year, and 8 million 250 thousand sets of leather sofa, an increase of 7% over the same period last year.

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< p > 2012 sales income of more than 20 million yuan, 91 scale leather enterprises, realized the current value of industrial output value of 15 billion 390 million yuan, an increase of 12.3% over the same period last year, realized sales income of 14 billion 770 million yuan, an increase of 8.6% over the same period last year.

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< p > this is more than just a string of numbers.

These figures reflect the effectiveness and efforts of Haining's leather capital in pformation and upgrading in recent years.

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< p > leather industry is a traditional industry in China.

Talking about the pformation and upgrading of this traditional industry, chairman of Haining leather city of China has told reporters that the biggest change of leather industry in Haining is innovation.

He believes that the innovation of traditional industries is to enhance design.

"The reason why domestic products sell cheap is that they only sell the price of raw materials plus wages and do not sell the designed price.

Today, the leather industry in Haining attaches great importance to the design, because the design will have fashion and added value, and there will be a brand. "

That is to say, it is the best strategic choice for China's leather industry to upgrade and upgrade its products and enhance the added value of products in Haining.

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< p > in order to improve the design level, Haining leather industry has made long-term efforts.

Since September 1994, Haining has been holding a one-year Haining China Leather Expo.

Since 1997, Haining has also held the "genuine leather logo Cup" China International leather and fur clothing design Grand Prix, which has brought many excellent design talents for local enterprises and enterprises.

In 2006, Haining China Leather City launched the "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "corridor" during the thirteenth Haining China Leather Expo to allow designers to enter Haining and grow together with Haining.

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< p > since 2008, Haining has held the fashion week of China Leather every year to publish the fashion trend of leather garments.

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< p > the deputy general manager of leather city of Haining, Charles Jia Lin, still remembers that in March 2004, 20 enterprises in Haining made up the leather area for CHIC (China International Garment a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Expo).

At that time, the Haining area occupied the area of 1/4 in number 1, and staged a fashion leather show of "leather fashion, rising Haining", which fully displayed the design skills of Haining's leather products in front of consumers.

Consumers also keep firmly in mind the fashion of leather clothing in Haining.

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< p > nowadays, people who buy leather goods in Haining are mostly in Jiangsu and Zhejiang provinces. There are also people coming from all over the country. The reason why Haining leather can attract these consumers is not just the price. Fashion is a more important factor.

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In the course of the development of Haining leather industry in Haining, 1994 was an important year that had to be put forward.

This year, in addition to the founding of the Haining China Leather Expo mentioned earlier, at the same time, the first large professional market of domestic leather industry resources - Zhejiang leather garment city (the predecessor of the Haining China Leather City) has also opened in this year.

The establishment of Haining China Leather City has greatly promoted the development of the local leather industry.

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< p > during the twentieth Haining China Leather Fair, Haining's China Leather City street was officially opened. This is strictly based on the principle of "100% European manufacturing and 100% European brands". Now 26 businesses are stationed in Italy, Germany, France, Spain and other countries.

In this regard, there is no way to say that the two or three line brands that are stationed in Europe Street are inspiring to domestic brands in terms of culture, workmanship and design.

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< p > it is worth mentioning that in 2008, when the international financial crisis swept the globe and the economy was generally difficult, the leather city of Haining, China, resolutely produced 600 million yuan of funds to build a fashion center with 72 enterprises alone.

Ren has said that this is a platform for brand operation to focus on the design and development of leather enterprises.

Beside the fashion center, Haining China Leather City also provides free studios for designers from all over the country.

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< p > multi pronged upgrading of traditional industries < /p >

< p > the leather industry in Haining can develop healthily and rapidly, and it can have the status of today. It can be said that it is closely related to Haining leather city of China.

Before the creation of leather city, there are scattered large and small leather factories in Haining. Merchants are very inconvenient to deal with, and there is an urgent need for a professional market in leather industry.

As a result, the Zhejiang leather garment city (the predecessor of Haining Leather City in China) came into being in 1994, which greatly enhanced the popularity of Haining leather regional brand.

With the growing influence of the "Haining leather" regional brand, many well-known foreign clothing brands have come to Haining to cooperate with the local leather enterprises.

In January 2010, Limited by Share Ltd, Haining China Leather City, was listed on the Shenzhen stock exchange.

This not only provides a brand new platform for self development, but also helps to improve the leather industry chain in Haining.

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Under the efforts of leather city, Haining leather industry has accelerated the internationalization process. This is also a solid step for Haining leather industry to upgrade its traditional industries.

In early 2007, Haining leather city and Copenhagen fur established the Haining Copenhagen fur college to establish a normalized international exchange training mechanism for Haining leather enterprises and designers. In the same year, Haining China Leather City was awarded the "Copenhagen fur certification boutique", which is located in the world top fur auction house - Copenhagen fur.

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< p > in recent years, leather city has been in contact with foreign leather industry, and hopes to promote new development of leather industry in Haining through related cooperation.

In late April of this year, Haining China Leather City, with 56 Chinese leather production and operation enterprises, formed an international brand cooperation delegation to Italy to sign a strategic cooperation agreement with the Marta Latta handicraft Federation and Italy Base Blu company.

This means that Haining leather industry will cooperate with Italy leather products enterprises in the fields of design, manufacture and other fields.

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< p > and this is the goal of the chairman of Haining leather city of China, so that Haining leather industry and leather city will go to the world.

According to any law, leather city will open its first overseas market in Russia.

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< p > with the promotion of industrial upgrading, the industries including leather industry are increasingly not satisfied with traditional sales channels, especially e-commerce has opened up a new world for the development of traditional industries.

In September of this year, the Haining Leather City online trading platform, the city of Hai leather was formally launched. This means that the marketing of Haining leather has entered a new stage of integration and development.

The reporter learned that the first batch of brand enterprises to enter the city of Hai has more than 100, including snow leopard, nozhi, Siqi home and other domestic first-line leather clothing enterprises.

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< p > data show that in 2012, leather products in Haining only amounted to 3 billion 800 million yuan online pactions.

In September 2012, Haining's China Leather City e-commerce Pioneer Park (leather city network building) was put into use in the construction area of 30 thousand square meters. At present, 72 Internet companies have entered the pioneer park.

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< p > the house of Siqi is one of the first businesses to be settled in the city of Hai.

The company set up the Ministry of e-commerce in 2010 and began exploring online operations.

In those days, Siqi family opened its first online shop in Tmall.

In 2012, the company officially entered the network business building, and the pace in the field of e-commerce has also increased.

"Besides Tmall mall, it has opened two stores on Taobao, as well as a flagship store on Jingdong mall and a wholesale platform on 1688."

The company's business manager, quyi said.

These online marketing channels are different in positioning and make up for each other.

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< p > last year, the sales volume of the company's network has nearly 30 million yuan.

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< p > in addition, in order to enhance the reputation of Haining leather industry, Haining Leather City opened an after-sales service center in September this year to provide SALE services for high-end fur (SPARE), accessories (SPARE), after sales service (SERVICE), information feedback (SURVEY), and 5S services for sustainable development (SUSTAINABILITY).

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< p > with the increasing sales of fur and the maintenance of social fur, the lack of knowledge of consumer fur maintenance and the absence of professional after-sale service agencies have become a big problem.

Today, Haining China Leather City after-sales service center, as the key terminal area of leather products marketing, has made up for the lack of fur professionalization and large-scale after-sales service. It has added a beautiful image to Haining's upgrading of traditional industries' soft power.

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