The Old Clothes Market Is Not Keeping Pace With The Fashion Dealers.

< p > < strong > China has an aging population of 185 million < /strong > /p >

< p > according to statistics, the sales volume of < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107105" > middle aged clothing < /a > cosmetics and health care products increased significantly, the highest increase was around 30%.

In 2012, the national Aging Committee revealed that by the end of 2011, the population aged over 60 reached 185 million, accounting for 13.7% of the total population.

China has become the only country in the world with an old population of over 100 million.

Experts predict that in 2014, the elderly population in China will exceed 200 million, reaching 300 million in 2025, and the proportion of elderly population in 2042 will exceed 30%.

Therefore, the huge population base provides a vast field for the elderly clothing market.

< /p >

< p > why? With such an audience of large consumer groups, why do old people wear the narrower and narrower they walk? It is very simple that no one wants to admit that they are old.

The old man hopes to be as fashionable and young as young people.

They hate people who call themselves old people, and hope to be as energetic as young people.

Even if there are elderly clothing stores, counters.

Old people may not be patronized.

< /p >

< p > the growth of aging population is only one of the keys to open the door of the elderly clothing market. We must admit that the main force of consumption is shopping center or department store.

But young people will not only consume themselves, but it is obvious that the elderly do not want to "grow old". They want their parents to be young forever.

Just like mother's day, they will spare no effort to spend money for their elders.

< /p >

< p > < strong > the pace of the clothing business has not kept up. < /strong > < /p >

< p > < strong > the brand is too few, the grade is low, the counter is hard to find < /strong > /p >

During the National Day (P), many people took advantage of the good weather to bring their parents to shopping and shopping. But in the large department stores where young people often go, it is difficult to find the brand of old clothes that are loud, shopping locations are often supermarkets or wholesale markets.

< /p >

< p > reporter learned in the interview that due to the lack of purchasing power of the elderly, many garment enterprises and businesses did not attach enough importance to the clothing for the elderly, and lacked targeted market segmentation and product positioning.

With the change of the urban atmosphere, the elderly in Jiangcheng do not like old fashioned "mother-in-law clothes" too. They tend to be younger when buying clothes.

< /p >

< p > < strong > the demand for aged clothing has doubled, < /strong > /p >

< p > "this fabric is comfortable, I want two pieces, do you have a large size?" yesterday, the reporter saw the promotional information of "summer clothing two pieces thirty percent off and autumn dress ten percent off" in a clothing store for middle-aged and elderly people in Hankou. The store was crowded with old people.

< /p >

< p > < strong > elderly clothing has 200 billion consumption market < /strong > < /p >.

< p > experts say that the domestic clothing market for the elderly is still in its infancy, and there is no targeted market and positioning, and the product structure is single.

China's elderly clothing industry has a large market, but enterprises and businesses also need to tap potential and develop actively.

< /p >

< p > according to the data released by the Ministry of civil affairs, as of the end of 2012, the elderly population aged 60 and above has reached 194 million in China, accounting for 14.3% of the total population, indicating that China has officially entered the "a href=" http://news.sjfzxm.com/news/list.aspx "Classid=101112107108" > aging /a society.

< /p >

According to the prediction, the elderly population in China will exceed 200 million in 2014 and 300 million in 2025. In the 20 years from 2015 to 2035, the proportion of elderly population in China will double, reaching 20%. P

The proportion of elderly population will exceed 30% in 2042.

< /p >

< p > < strong > shopping malls elderly clothing counters less than /strong > /p >

< p > although the elderly clothing has great potential, but the reporter interviewed found that there are many shortcomings in the development of the elderly clothing industry.

< /p >

< p > reporters open Taobao, enter the keywords "clothing", search for more than 4 million 240 thousand pieces of treasure, more than 130 thousand stores, and then replace the keywords for "elderly clothing", search for more than 120 thousand treasures, only 5285 shops.

Elderly clothing accounts for less than 3% of Taobao's clothing sales.

< /p >

< p > < strong > old clothing market needs to be activated < /strong > < /p >

< p > is now in the peak season of "golden nine silver ten", and every major clothing brand has launched various promotional activities.

But careful consumers will find that the clothing area design of large shopping malls generally covers young men and women, wind, urban white-collar, sports and leisure series.

The main consumer groups are young and middle-aged consumers.

Clothes for the elderly are sometimes sold in the above categories, not single shelves, but not many counters.

And some special counters selling clothing for the elderly tend to be more partial. They have to ask and ask again and again to find out. The style of clothes is not rich in other age groups.

The answer given by the salesperson is very simple: it is not easy to sell.

< /p >

< p > < strong > the choice surface is very narrow < /strong > < /p >

< p > reporter visited the shopping mall of Xinhua Department store and Wangfujing department store in Xinjiekou, Beijing, where young men and women carrying shopping bags and shopping bags were everywhere, but not many elderly people.

"I often buy clothes for my parents, but I rarely buy them in this place."

Miss Chen, who was shopping with her friends, said that the clothes of the elderly in the shopping mall looked almost every year. "The key is that the price is too expensive, not like fashion. After the season, it is easy to get discounted goods, and clothes for the elderly are not much discount."

The reporter interviewed several consumers randomly. Only one Mr. Zhang said he basically bought clothes for his parents in the shopping mall.

"I don't care much about style. The most important thing for older people is comfort.

Some brand stores in the mall are higher in price, but the quality is reassuring.

Unlike Mr. Zhang, the other consumers are more varied, buying from the wholesale market and buying online.

< /p >

< p > < strong > leisure, sports < /strong > < /p >

< p > style, business men's wear is simple and generous, but the price is high, the price of shirts is generally more than 1000 yuan, casual men's clothing price is slightly lower, but the style and type are more inclined to young and middle-aged.

"If you do not often go to some important occasions, for the elderly, loose and comfortable sportswear is cost-effective."

The salesperson said so.

< /p >

< p > < strong > neglected business opportunities < /strong > /p >

< p > according to the data released by the Ministry of civil affairs, by the end of 2012, China's population aged 60 and over has reached 194 million, accounting for 14.3% of the total population. It is expected to break through 200 million in 2013 and break 400 million in 2034.

Experts predict that the elderly population in China will exceed 200 million in 2014, and 300 million in 2025, and the proportion of elderly people will exceed 30% in 2042.

According to "China textile daily" news, China's current a href= "http://news.sjfzxm.com/news/" > aging industry < /a > output value is about 10000 billion yuan, of which only the elderly clothing has at least 200 billion yuan per year's consumption potential.

According to the Research Report of the Academy of Social Sciences, the total amount of retirement pension for the elderly in China will reach 28145 billion yuan by 2020, and the total amount will be 73210 billion yuan to 2030.

How to promote the consumption of the elderly in the field of clothing has become an important topic for the textile and garment enterprises to open up the market and seize business opportunities.

In fact, clothing enterprises have seen the huge gap in the market and have taken the lead.

< /p >