Wenzhou Has Inherent Advantages In Developing E-Commerce.

< p > Wenzhou's first batch of online merchants grew up before and after 2007, and explosive growth occurred after 2011. So far, 3.8 electricity suppliers have been developed, and 500 thousand are engaged in e-commerce related businesses.

In August this year, the four plenary session of the eleven Municipal Committee of the Wenzhou Municipal Committee proposed that the "network economy" with "a href=" http://www.91se91.com/news/index_s.asp "electronic commerce < /a > be upgraded to" the first new industry "to speed up pformation and upgrading.

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< p > in developing e-commerce, Wenzhou relies on the advantages of light industry gathering and the real economic foundation. It takes some advantages in the starting stage. However, compared with the cities such as North and Guangzhou, Wenzhou still has a gap, and it is also restricted by traditional concepts, talents, capital, logistics and platforms.

To this end, the Wenzhou Municipal Commerce Bureau, Wenzhou E-Commerce Association and other units visited the city's e-commerce enterprises to investigate the status quo and problems of Wenzhou's electricity business, and jointly look forward to the new development of the new industry.

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Wenzhou, P, is developing a huge electricity supplier group.

Wenzhou Business Bureau recently revealed that from 1 to August this year, Wenzhou achieved retail sales of 22 billion 250 million yuan, accounting for 10.57% of the total amount of the province, exceeding the total amount of 18 billion 670 million yuan last year, ranking only third in the province after Hangzhou and Jinhua.

In the past three years, the growth rate of retail sales in Wenzhou has been above 50%.

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< p > according to the statistics of the Municipal Bureau of Commerce, at present, there are 3.8 000 kinds of e-commerce entities in our city. About 120 thousand people are engaged in relevant online shop activities in Taobao, directly or indirectly driving about 500 thousand jobs.

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< p > < strong > Wenzhou has 3.8 main suppliers, < /strong > /p >

< p > it is understood that there are 28581 enterprises in the 3.8 electricity suppliers, which account for 20.03% of the total number of enterprises in the city and 11575 households in the network.

Traditional industries have joined the field of electricity providers, leading enterprises are constantly emerging.

Take a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry AOKANG as an example. Since its "touches" in May 2009, online sales have increased rapidly in recent years, reaching 260 million yuan in 2012, an increase of 225% compared with 2011. In November 11, 2012 alone, AOKANG created a turnover of 53 million yuan in Tmall mall.

At present, the number of AOKANG's electricity supplier members has reached 740 thousand, and the number of visitors to the network has reached about 8200000, and the number of visitors has been about 30000000 times.

Red Dragonfly Group, Sheng Yu group, CHINT electrician and other famous enterprises are also leading in the same industry.

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< p > our city has 18 network trading platforms and 42 industry websites.

AOKANG, Lu Sen digital, Sheng Yu and others all tried to build their own B2C platform earlier, and maintained the leading position in the industry.

China switch network, China pump valve network, China pen capital network and other industries B2B website has entered China's e-commerce website TOP10.

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< p > e-commerce has led to the rapid development of related supporting services.

Up to now, our city's electric business service enterprises have increased to more than 1000, of which 431 are marketing and promotion enterprises, 38 are electric power generation business operators, 185 are express delivery enterprises (including branches), 21 are network payment enterprises, 19 are related training institutions, 401 are network technical service providers, and 68 are Internet information service providers. They are gradually forming a relatively mature industrial chain.

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< p > < strong > Wenzhou Internet merchants are keen on shoes and clothing category < /strong > /p >

< p > the majority of Wenzhou Internet traders choose to carry out online pactions on well-known domestic e-commerce platforms. Some have also chosen to cooperate with group buying websites, and few enterprises have built their own B2C websites.

This paper conducted a questionnaire survey on 64 household electrical appliance enterprises jointly with the Jinzhou e-commerce Industrial Park. Among them, there were 46, 49, 31 and 6 companies stationed in Taobao, Tmall, Jingdong and No. 1 shops, and 2 of them tried to make official website stores.

Longitudinally, many enterprises began to focus on the development of the whole network marketing, such as AOKANG has entered Tmall mall, pat flagship store, Jingdong mall and other platforms, and at the same time with good buy, handle and other group buying platform to carry out strategic cooperation, and built a B2C mall.

Wenzhou Airsun creative Trading Co., Ltd. has entered the platform of Taobao, Tmall, Jingdong and other platforms, including Yi Xun, vip.com, jumei.com, American group, public comment group and so on.

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< p > Wenzhou businessmen are most keen on choosing men's shoes, women's wear and women's shoes.

According to Taobao official search engine inspection data, as at 23 on October 7th, on Taobao and Tmall mall, the top 5 stores in Wenzhou were women's wear, women's shoes, children's wear, men's shoes, men's wear, caps and accessories, furniture, building materials, underwear, digital home appliances and so on.

Among them, the top 5 categories account for nearly 50% of the total number of shops.

According to the analysis of the industry, there are 4779 Taobao C stores in Wenzhou, but most of them are for sale in Hangzhou, Guangdong, "a" target= "_blank" href= "http://www.91se91.com/" > clothes "/a", and Tmall B stores are weak in strength, only 95.

Relatively speaking, the strength of Wenzhou men's shoes is one of the highest in the country. The number of Tmall B stores is 334, and AOKANG, Yi Kang, Ao Gu Shi shield and other brands are all well known in the country, and the performance of women's shoes is also very good.

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"P", general manager of Wenzhou JIT point information technology Co., Ltd. suggests that the online market competition of shoes, clothing and other large categories is fierce, and the brand pattern is basically formed. The newcomers who enter the beach are relatively difficult, and the cost is high, the experience is not deep or the financial strength is insufficient, they can try to start with small categories.

The general manager of AOKANG electronic commerce thinks that there is still an opportunity for Wen Tao, because shoes and clothing are rigid demand and economic stability has spare cash. The demand for shoes and clothing will also expand, but we should pay attention to consumers' pursuit of individuality.

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< p > < strong > 41% electric business enterprises think there is still room for improvement < /strong > /p >

Less than P, 24% of the e-commerce enterprises surveyed have contacted and tried to operate the third generation of electricity suppliers. Most of them are recruiting or training their own e-commerce teams.

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Enterprises with less than P > 41% think there is a big gap between their e-business development level and their ideal situation. 32% think that 5% of them are quite satisfactory.

In addition, 83% of enterprises said that the development of e-commerce business and traditional business conflict, of which 9 companies think the conflict is very large.

The conflict points of conflict mainly focus on physical distribution channels, price system, team building, brand positioning, management concepts and technology.

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< p > Wu Peng, general manager of Wenzhou three person wear children's clothing and special lecturer of Alibaba business school, believes that the business owners of enterprises are doing business according to the traditional marketing concept, but only by using the electricity supplier as the channel to clean up inventory is the main reason for the unsatisfactory operation of the electricity supplier.

The electricity supplier and the traditional marketing way are very different, mainly in the product development, pricing and marketing promotion methods.

For example, the product development under the traditional mode is "first design the style according to the brand style, then sell it with the help of the physical channel, and then sell it at a discount".

And pricing, e-commerce products are not cheaper, the promotion can not rely on "throwing money hard".

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Gao Lei, general manager of Wenzhou computer market development Co., Ltd., has 5 years' experience in Taobao store operation. P

He believes that the key to the healthy development of the electricity supplier is to change the concept and learn to apply the new marketing method suitable for the network environment.

He also stressed that e-commerce is the means, business is the core, and the development of e-commerce can not be divorced from the real economy.

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< p > What are the "growing pains" in the development of Wenzhou electric business enterprises? Please pay attention to the following series of reports.

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< p > < strong > > expert opinion < /strong > < /p >.

< p > < strong > Wenzhou development electric business < /strong > < strong > has innate superiority < /strong > /p >

< p > Cao Wangqiang (vice president and Secretary General of Wenzhou Electronic Commerce Association) < /p >

< p > 1. Wenzhou shoes clothing industry and other light industry manufacturing industries and industrial chains are complete. Shoes and clothing glasses lighters have inherent advantages in supply.

The Wenzhou area is suitable for the rapid growth of this model. The quality of the product itself and the proportion of the price are the core elements of the development of the e-commerce industry in the region of Wenzhou.

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< p > 2.. Wenzhou has the advantage of artificial network of the world's temperature quotient network.

Relying on the infinite temperature business network, combining the visible network with the invisible network, and relying on the characteristics of the e-commerce industry mode and the network economy, Wenzhou can establish a cross border e-commerce platform based on the core of Wenzhou, utilize the world's warm business resources and take the electronic trade as the means to bring the resources of remanufacturing, reprocessing and re innovation to Wenzhou, giving full play to the information superiority and private capital advantage of the Wenzhou people.

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< p > 3. the development of Wenzhou's network economy and e-commerce industry can rely on the advantages of Taiwan trade.

Wenzhou has direct and geopolitical advantages to Taiwan. With the help of e-commerce network economy mode, Wenzhou's e-commerce industry can serve as the shortest trade access for Taiwan commodities to enter the mainland market. Relying on the distribution channel characteristics of e-commerce, it can instantly sell Taiwan goods to inland cities.

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< p > 4. Wenzhou has the advantage of private capital support.

People in Wenzhou are not bad money, and people in Wenzhou are becoming more and more attached importance to e-commerce. In addition, Wenzhou municipal government attaches great importance to and supports Wenzhou's network economy e-commerce industry. It will gradually form a nationwide gathering of e-commerce industry in Wenzhou and form a depression resource in Wenzhou's e-commerce industry chain.

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< p > 5. Wenzhou has the advantage of financial reform pilot area.

Using e-business mode, we should develop P2P network finance, develop financial e-commerce, develop cross border e-commerce platform to develop small amount of foreign direct exchange, develop the third party payment platform, and put the < a href= "http://www.91se91.com/news/index_p.asp" > Wenzhou < /a > payment to marry and connect to the Internet, thus forming the docking of Wenzhou capital and Wenzhou e-commerce industry.

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