Outdoor Sports Have A Mass Base Of Shoes And Clothing Consumption Abroad, Accounting For 7.

< p > nowadays, outdoor sports is no longer a niche activity focusing on the professional field. Now it has dual characteristics of sports and tourism and recreation, involving more and more fields and participating groups. It mainly includes mountaineering, rock climbing, cliff rapid fall, mountain biking, camping, outdoor survival, skiing, rafting and other forms of sports and leisure activities.

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< p > according to the existing characteristics, the outdoor sports can be divided into professional outdoor sports and public light outdoor sports.

With the wide increase of outdoor sports and participants' demand, the progress of science and technology has promoted the development of outdoor industry. The technical performance of professional fields and the durability and leisure of products in leisure and outdoor areas are more obvious. And in each subdivision area, some internationally known a href= "http://www.91se91.com/news/index_c.asp" > outdoor products /a brand has been derived.

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< p > from the sales of outdoor products, clothing and < a href= "http://www.91se91.com/news/index_c.asp" > footwear > /a > become a powerful driving force for outdoor market development, plus backpacks, sleeping bags, tents and some necessary equipment, etc., occupying at least 75% of the outdoor goods market.

In addition to some powerful equipment for extreme outdoor sports, popular outdoor products, such as outdoor clothing, have developed rapidly.

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< p > take the US market as an example: clothing, outdoor sports equipment and accessories, footwear products occupy 94% of the market share, and become the three mainstream products with the most potential in the market.

Among them, especially a href= "http://www.91se91.com/news/index_c.asp" > outdoor wear < /a > sales in recent years showed a gradual increase in the proportion of sales, while the faster growth is barefoot running shoes and ultra light shoes.

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< p > according to statistics, the direct and joint consumption expenditure of Americans on outdoor leisure sports is higher than the scale of investment in securities, reaching 28 billion 900 million US dollars. In 2011, the retail sales of outdoor products in the United States reached 11 billion 700 million US dollars, up 6.1% from the same period last year, faster than the overall growth rate of the US retail industry. The proportion of outdoor retail sales accounted for about 27%, and maintained a relatively stable growth.

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< p > because outdoor equipment needs to cope with the complex application environment, compared with sports goods, professional and functional are more prominent. Even if participating in non professional mass outdoor sports, consumers' functional requirements for purchased goods are significantly higher than that of general sports goods.

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< p > therefore, outdoor technology industry has become the main driving force for the development of the industry in addition to the promotion of the economy, the living standard of residents and the change of consumption concept.

At present, the European and American outdoor industry has taken R & D as an endogenous variable, which has a strong role in promoting the development of the industry.

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