Permira Bought Dr. Martens For Nearly 300 Million Pounds.

< p > Permira Advisers LLP, a British private equity firm, is close to buying Dr.Martens, the famous British leather boots manufacturer, for nearly three hundred million pounds.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > fast fashion brand > /a > New Look and German fashion dress brand < a href= "http://www.91se91.com/news/index_c.asp" > Hugo href= > http://www.91se91.com/news/index_c.asp (Hugo). Hugo Bosch's parent company now has entered exclusive negotiations with the British family business enterprise with 91.5% stake. It is expected that the purchase agreement will be reached as early as next month.

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< p > controlling Dr. Martens's R. Griggs Group, which has been 50 years long, has tried to sell Dr. Martens in early 2012, and has attracted the participation of the UK private equity fund, such as Electra Partners LLP and Electra, and finally failed because of the price quoted.

The brand valued at 1.2 to 200 million pounds last year.

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< p > it is reported that < a href= "http://www.91se91.com/news/index_c.asp" > Permira < /a > Advisers LLP will control R. Griggs Group and the brand permanent right to use the R. brand after the paction is completed, but according to the agreement signed last year with the founder of the brand, the German doctor, the 2.5% generation of the royalty fee, if the annual sales exceed 200 million pounds, the company will need to pay 2% more sales.

David Suddens, the current CEO of Dr. Martens, is expected to continue to serve as the management position of the brand, but the final terms remain to be determined.

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< p > according to the latest earnings report, in the first 12 months ended March 2013, Dr. Martens earned 126 million pounds, an increase of 27% over the previous year, and the pre tax profit increased 26% to 22 million 600 thousand pounds compared with the previous year, and the company distributed 20 million pounds to shareholders.

American sales account for nearly 50% of Dr. Martens's total revenue, while Asian market is a catalyst for brand growth.

At present, Dr. Martens has 30 wholly owned outlets and 70 franchise stores in 63 countries worldwide, and believes that Permira Advisers LLP will help the brand expand internationally and launch online sales in the future.

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< p > Dr. Martens Martin boots was invented in 1945 by German doctor Dr. Klaus M M rtens and Dr. Herbert Funck, sold to Sweden in 50s of last century and began to build shoes in Southampton, England. In April 1960, Southampton began to produce and launch the British market.

After experiencing a low ebb tide, the production of Dr. Martens moved from Britain to China and Thailand in 2000, and the brand later reopened in Britain to produce classic retro style.

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