Retailers In India Are Facing A Dilemma Because Of The Unpredictable Purchasing Behavior Of Consumers.

< p > retailer in India is in a dilemma because of the "uncertainty" of consumer behavior.

From clothing, accessories, electronic products to durable consumer goods, retailers of these categories are more cautious in handling new products because they can not judge the next trend of consumption.

< /p >

Less than P, since the recession of 2009, retailers in India have tried their best to attract customers to shopping centers, shopping malls and retail outlets.

Consumers do not buy new products before they insist on seasonal discounts or wait until the annual price discount. Consumers now value the purchase of new products.

Therefore, retailers must change the new commodity plan in time to maintain a certain sales volume.

< /p >

< p > > India a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > attaches great importance to end season sales. But on the eve of the southern Europe (Onam) Festival (one of India's most grand festivals, starting in September 16th this year, lasted for a week), the retail industry which usually encourages the morale of the sales is rather cold.

< /p >

< p > on the one hand, India consumers have more demand for new products. On the other hand, sales before holidays are not satisfactory.

Retailers are in a dilemma.

India clothing enterprises such as a href= "http://www.91se91.com/news/index_c.asp" > League < /a > LouisPhilippe are cautious in introducing new products, because frequent promotion of new shelves will likely lead to inventory accumulation.

< /p >

< p > to promote market recovery, retailers use various means to promote sales.

LouisPhilippe launched a few new products in the first two weeks of August, and at the same time, sales at the end of the season are also in progress, so new clothing products have attracted customers' attention.

Other retailers have taken stock product sales incentive plans for store employees.

< /p >

< p > however, like Madura a href= "http://www.91se91.com/news/index_c.asp" > clothing company /a and Arvind brand, they believe that reducing new products also means reducing the possibility of consumers buying, and customers are likely to enter the competitive brand store shopping because they have no choice.

From the perspective of maintaining consumer climate and promoting sales, India clothing enterprises are willing to launch more new products for this purpose.

< /p >

< p > relative background: < /p >

China is the richest textile material country in the world, but it is the country with the highest cost of textile raw materials. From this paradox, it can be concluded that the bad external environment that China's textile and garment industry is facing at present is the result of the development of the industry to a certain extent within p.

The structural adjustment of textile and garment industry will become one of the few industries in China that can be upgraded through market competition.

< /p >

In the rapid development of India's textile and garment industry, the output of textile raw materials is much smaller than that of China. Therefore, P will encounter more resource bottlenecks than China.

It can be seen that the textile and garment industry in China and India is very important both in the national economy and in foreign trade.

< /p >

Enterprises that benefit from the P adjustment period are undoubtedly those large textile and garment companies with world competitiveness, technology leadership, scale advantage and brand awareness.

We focus on YOUNGOR, which has the monopolistic advantages and technical advantages of the yarn dyed fabric, and has the advantage of clothing brand and powerful resource integration.

< /p >

As in China, the output value of India's textile industry occupies 7% of its national economy. The textile and garment industry is one of the key supporting industries in China, and it is expected to maintain a relatively rapid growth in the next few years. P

The proportion of textile and clothing exports to the total value of exports dropped from 25% to 15%.

Although the proportion of both countries has declined, the export of textile and clothing still occupies a larger share.

< /p >

< p > < /p >.