Sunset Is Becoming A Sunrise Industry.

< p > industry insiders say that for a long time, due to the insufficient purchasing power of the elderly, many garment enterprises and businesses have not paid enough attention to the clothing for the elderly, and lack of targeted market segmentation and product positioning.

However, with the coming of the age of aging, the clothing for the elderly in the future will become a big gap in the market, waiting to be excavated.

< /p >

< p > < strong > < a > href= > http://www.91se91.com/ > > old people dress > /a > 200 billion yuan market to be excavated < /strong > /p >

< p > "the design of middle-aged women's clothing is relatively young now. You must know how difficult it is to pick an elderly dress in the clothing cabinet of middle-aged people."

Ms. Wang told reporters that her mother was 67 years old.

But there are few old clothes brand counters located over 60 years old in the mall, mostly sold in middle-aged clothing.

Therefore, Ms. Wang can only choose clothes for her mother in the middle-aged women's clothing brand counters.

< /p >

< p > reporters log on to Taobao, enter the "clothing" keywords, search for more than 4 million 90 thousand treasures, and replace the keywords with "old clothes", only to search for more than 12.6 treasures.

Elderly clothing accounts for only 3% of Taobao's clothing sales.

< /p >

< p > according to the data released by the Ministry of civil affairs, as of the end of 2012, China's population aged 60 and over has reached 194 million, accounting for 14.3% of the total population, indicating that China has officially entered the aging society.

It is predicted that the proportion of elderly population will exceed 30% in 2042.

According to relevant reports, the output value of China's elderly consumer market industry is about 1 trillion yuan, of which only the elderly clothing has at least 200 billion yuan per year's consumption potential.

< /p >

< p > < strong > some clothing enterprises develop the brand of old people < /strong > < /p >

< p > for Mr. A, "href= http://www.91se91.com/news/index_z.asp" and "business opportunities < /a > hidden in the clothing of old people, Mr. Guo is very touched by the wholesale clothing business of the elderly in Shishi clothing city.

"The old people's clothing brands that can be ringing in the market are basically not. In fact, the industry has great potential for development in the future, and it should be separated separately."

Guo told reporters that the demand for clothing for the elderly has doubled at least 3 years ago.

In his view, the domestic clothing market for the elderly is still in its infancy, and its product structure is single. It is urgent for apparel enterprises and terminal markets to actively explore and develop.

< /p >

Liu Liwei, designer of Heritage (China) Limited, believes that the brand of old people should be made according to their habits and preferences. For example, the elderly prefer loose, comfortable, Multi Pocket clothes, and prefer silk and cotton based P fabrics.

< /p >

< p > reporter has learned that there are already some Quanzhou clothing enterprises aiming at the blue sea of elderly clothing, such as the Korean clothing house launched the middle-aged and old women's clothing brand Han Yun clothing.

According to Zhao Yingguang, chief executive of the brand, because the design and sense of fashion of the middle-aged and elderly clothing are not strong and the style is conservative, the company hopes to make a high-end brand in the market.

< /p >

< p > "for the elderly with a pension" a href= "http://www.91se91.com/news/index_f.asp" > consumer group < /a >, spring and summer autumn wear 150 to 300 yuan, winter clothes 300 yuan or more, this price should be acceptable.

Zhao Yingguang said.

< /p >