The Demand For Luxury Goods Is In Short Supply.

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< p > Chinese tourists buy luxury goods overseas (/p >).

< p > industry insiders say that although the pricing of these brands is high in China, the consumption behavior and consumption mindset of high-end consumers have not been affected.

But if they are too high, these brands will eventually be abandoned by the market.

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< p > < strong > found < /strong > < /p >.

< p > < strong > < a > href= > http://sjfzxm.com/pioneer/ > > luxury goods > /a > price increase. Purchasing begins to raise price < /strong > /p >

< p > luxury goods are rising frequently.

Following the comprehensive price adjustment of the famous brand Louis Weedon (LV) in the mainland and Macao in February 19th, LV recently launched a global round of price adjustment.

Recently, the price of LV French official website has been quietly adjusted. This adjustment involves LV handbags, including classic series Never Full, Speedy, Noe, Alma and so on, the price adjustment range is around 10%.

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< p > reporter found that a number of luxury goods purchasing stores have launched the "luxury goods to raise prices" sign, calling on consumers to "compete against each other".

Affected by the news of price increases, some Taobao shoppers have posted price adjustment notices. Most Taobao shopkeepers said that the price adjustment has not yet touched on the Chinese market.

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< p > "our current stock of several LV star products, such as the pure cashmere scarf of LV, the classic bag of several old flowers, etc."

They are all selling at the original price and will be priced at the end of the year.

According to convention, Europe will rise first, and then Hongkong's mainland stores will also increase their prices.

Due to high domestic tariffs and other expenses, there is still a certain market for purchasing agents.

"Taobao purchasing agent told reporters this.

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< p > < strong > the price increases two times a year, only because purchasing power is strong < /strong > /p >

After P learned that the price of luxury goods will be adjusted, reporters immediately visited market research.

Recently, the price adjustment information has been released in France, and some European countries will also adjust the price recently.

The price will rise to the mainland before the end of the year.

"Salesperson of LV store in China World Trade Center mall told reporters," this price range is relatively wide, and a refill of LV will have a certain increase.

The increase is expected to be between 7%-10%.

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< p > then the reporter visited GU--I, < a href= "http://sjfzxm.com/news/index_s.asp" > Hermes < /a >, Prada and other international luxury brands, although the salesmen said that they had not received notice of price rise for the time being, but according to the "law" of the price increase of luxury goods, the price adjustment will be carried out by the end of the year.

The price of luxury goods is not rare. Since these brands have entered China, they have risen 2 times a year on average.

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< p > "few people consumed LV in the early years. Nowadays, with the expansion of LV and GU--I brands, the price sensitivity is high.

"One industry insider told reporters that" the price of Hermes is not very static. After all, like platinum bags, these products are frequently seventy thousand or eighty thousand or even more than 10 million. They must queue up for several years or even raise their prices.

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< p > an industry insider once said: "the pricing of luxury brands is based on market regulation, and this regulation is based on the purchasing power of consumers in different markets.

Generally divided into three markets: the European market, the Chinese market and the North American market.

Among them, the Asian market has the highest price, especially in China, because the Chinese market is large and the purchasing power is strong.

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< p > in fact, the sales promotion of luxury brands also has the established effect.

According to many luxury brand salesmen, although the price has improved, most commodities are still in short supply.

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< p > < strong > exploration factor < /strong > < /p >

< p > < strong > cost is the real reason for frequent price rise? < /strong > /p >

< p > the price of luxury goods never seems to be affected by the economic situation.

According to the official words of "a href=" http://sjfzxm.com/news/index_h.asp "LV" /a "and" CHANNEL ", the prices of raw materials and exchange rate have been taken into account comprehensively, so the price should be increased worldwide.

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< p > is cost really the real reason for the rise in the price of luxury goods? According to an industry insider, there is a formula for calculating the global pricing of luxury goods: < /p >

< p > raw material 5%+ processing cost 10% (including design, finished products processing, pportation) + profit retention rate 20% (brand pricing and annual price increase) + advertising and public relations activity cost 8% (year) + exclusive store annual development cost 6% (including commercial convenience) + human resources team 10% (annual) + import tariff, consumption tax, partial value-added tax and other comprehensive tax rate average value 16%= European market retail price < /p >

< p > looking at the development of luxury goods, rising prices undoubtedly become the most important marketing strategy.

The "high price" feature of luxury goods is not only a manifestation of the spiritual value of luxury goods, but also an important means for users to show their identity and status.

In the economic situation of exchange rate change and inflation, no price increase means depreciation. It also means the loss of supporters.

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< p > high price does not affect sales volume. This is a normal thing in the luxury industry.

Even a lot of luxury goods practitioners are surprised at this "more and more buy" luxury circle.

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< p > "consumers purchase luxury goods is more of a spiritual need.

If necessities are reduced, prices can attract people's attention. But if the price of luxury goods is too low, no one will be interested. For those who buy luxury goods, they can buy products before they can raise their prices.

"A brand seller said.

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< p > "products can raise prices and still do not affect sales. Why not?" insiders said, "if someone thinks luxury goods are too expensive, they can not buy them, but if a large number of customers do not mind, willing to pay for historical, technological and other brand added value, you can do nothing about it.

The price will eventually be regulated by the market, and it will be abandoned by the market if it is too high.

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