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Red Star, Even The House Boycott Tmall, Do Not Let The Electricity Supplier Disorder.

2013/11/4 14:52:00 37

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"double 11" has not arrived, and the smoke has been dispersed in < a href= "http://sjfzxm.com/news/index_c.asp" > home industry < /a >. Tmall thought of the money in the pocket of the traditional store, which led to the public banning of the red star, and also caused the dispatch of the house. The reporter learned that 19 large scale home furnishing stores in China quietly signed down the "name of the roll", which will carry out joint defense against the impact of Tmall and other electronic business platforms. 
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"P > " Red Star "WeChat conveys the" incredibly "Prohibition of 
 since October 29th, with the spread of a picture, the home industry has suddenly become noisy. Everyone is talking about the industry leader -- Che Jianxin, chairman of the red star, and asked the merchants to boycott Tmall's offline activities. In October 30th, another industry leader, the house unexpectedly, sent a message to merchants, which formally conveyed the determination and way of punishment. 
 reporters first saw the new WeChat screenshot of car construction in October 27th, and verified it with red star. The result is not denied. The WeChat should be built from the car to build a new work number, the main content is aimed at a large number of brands want to use red star as a "double 11" Tmall line experience shop's Countermeasures: "strictly prohibit any merchants in any form in the store to spread or promote other electric business line's" double 11 "activities; strictly check the merchant use Tmall POS machine to online sales; strictly prohibit merchants for factory on other electronic commerce line order delivery and installation. Che Jianxin asked the national stores to be unified and thoroughly investigated. 
 in fact, Tmall tit for tat is not just red star. < a href= "http://fz.sjfzxm.com/ > > unexpectedly the home" /a > high level "very disgusted" to Tmall's practice, has already spoken the ban, and has carried on the investigation and punishment to the individual merchant. In from October 30th to 31st, the merchants of the house actually received formal notification. The main content was "no cooperation with the unrelated electricity supplier". No sign should be displayed, and offline experience activities should be prohibited. It is not allowed to use the mobile POS machine of the electricity supplier. Once the discovery is not only confiscated, it will also impose a penalty of 10 times the amount of the spanaction, and two times of direct clearance. 
In the Association, the members of the association signed a boycott opinion .
Reporters also confirmed yesterday that as the chairman of the China Furniture Association's market committee, the 19 largest chain stores or regional stores in China's home industry, such as the home, red star, Yoshimori Ikuni, Jimei, Jinma triumph, Ou Yada, Yue Xing, Chengdu Ba Yi, Shaanxi pearl, Xi'an Daming Palace, Xianghe golden key, Guangdong Le Louvre Museum, Harbin red flag and Chengdu Fu Sen Mei, jointly signed the "opinions on standardizing the work of electronic commerce". Among them, it is also clearly stipulated that "the store can not be changed into the offline experience place of the electricity supplier". It is not allowed to move the store's business to the spanaction through POS. 
Although P is not mentioned clearly, it is an indisputable fact that Tmall is the representative of the electricity supplier. In October 22nd, Tmall convened the "double 11" mobilization conference of the home industry. On the second day, the market committee of the China Association of trade unions approved the above guidance. 
 cause .
 < a > href= > http://sjfzxm.com/news/index_c.asp > Home > /a > the store says that the electricity supplier will not be allowed to behave in disorder.
 compared with traditional channels, Tmall's data on home sales can only be regarded as "Pediatrics". Why did the store owners react so fiercely? The JINGWAH Times reporter summed up all the information and concluded that the home store did not want the electricity supplier to mess up the rules. 
"P" reporter interviewed many industry executives and brand dealers, everyone agreed that "free use of other venues is not appropriate, if we grab money is a bit too". The representative point of view is: "come to my field to see, but brush money onto Tmall, and put it aside, who will not do it!" 
 it is understood that the home industry is one of the most coveted cakes of the electricity supplier. Because relatively speaking, the industry is relatively developed, with a high average spanaction value. This year, in order to create a bigger myth, Tmall tried to launch the O2O strategy, put forward online and offline linkage, encourage brands to hang up LOGO, paste labels, sweep two-dimensional code and receive coupons online, and install POS machines to direct the money to Alipay. Unified cash register is one of the core ways of managing merchants in stores. The way Tmall has shaken its bottom line is no wonder the store chiefs will be furious.