Multi Fashion Brands Strive For Three Or Four Line Cities

The survey found that in the comparison of family monthly income, the gap between the three or four line and the second line has been getting smaller and smaller, which means that the energy they consume will soon burst forth. More importantly, there are many county consumers, and now they will work in some core three or four line cities around the border. The three or four line cities have become the new poles of the consumers' consumption in the surrounding counties and towns.

　　 ZARA

A few days ago, Ai Weimin, executive director of ZARA China, said in an interview with reporters that ZARA had the intention of marching toward the three or four tier city. "At present, there are more than 50 cities in China having our stores. For the three or four tier cities, their development and consumers' pursuit of fashion are the same as those of the first tier cities. If there is a good location and consumer needs, we will open our store in the three or four tier cities.

　　 Lufu jewelry

Huang Wei, chief executive of Lufu group, often said in an interview that he plans to double the number of outlets in the mainland in the next five years, focusing on the development of the three or four line city market to meet the needs of the expanding middle class consumers.

　　 Canal Road

The clothing brand card slave road also announced in September 30th that the new Guangzhou Cafu Management Co., Ltd. is responsible for the business of card slave road in the mainland. The future of collection and buyer shops is mainly in the three or four tier cities in China. "Because a lot of big brands in the first tier cities have entered, and the top brands in the Guangzhou market are available. What opportunities do we have?" said Raymond Lam, deputy director of card slave road.

Yonghui supermarket

Compared with Carrefour, WAL-MART and other foreign brand retail chains, Yonghui supermarket focuses its attention on three or four line cities, such as Chongqing and Henan. Yonghui supermarket has penetrated the storefront into the county seat. As of the first half of this year, Yonghui supermarket opened 13 new stores, closed 3 stores, and signed 20 new stores. The stores that have opened or signed have expanded to 17 provinces and cities nationwide. It has signed 121 stores and signed a reserve area of 1 million 352 thousand and 400 square meters.

　　 Adidas

According to Adidas's "2015 way" strategy, it plans to reach 1400 domestic low line cities in 2015. At present, Adidas operates in more than 900 domestic low level cities, and in 2012 alone, 400 new Adidas stores opened in the low tier cities.

　　 Wal-Mart

Recently, WAL-MART global CEO Michael Duke led the top management team to visit China and made the first voice. It announced that 110 new sites will be opened in the next three years, and will march to the three or four tier cities. At the same time, it emphasizes the quality growth and expresses the determination of WAL-MART's steady development in China. Gao Fulan, President and chief executive of WAL-MART China, said: "the gradual increase of purchasing power of emerging consumer groups in small and medium-sized cities will provide broad business opportunities for the development of Greg stores." Our focus is basically on the three or four tier cities, which is not to say that we will not open stores in a second tier city. But in the process of urbanization, there will be many emerging business circles, new residential areas, people need safe and reliable shopping places.

　　 Suning

At present, there are Suzhou Ning business entities in the city level, but sunning Yun has not set foot in the county level. "The market at the county level in the future will be the focus of our business. For instance, county-level cities in Jiangxi, Hunan and Hubei do not have the storefront of sunning cloud merchants, but this market is very large. Suning relevant responsible person said.

　　 Gome

Gome's future breakthrough lies in the three or four tier cities. This year, Gome will accelerate the pace of opening stores in these cities. General manager of Guangzhou Gome said: "Gome currently has a coverage of 60%-70% in county-level cities in Guangdong. This year, Gome will open 20 new stores in three or four cities, thus achieving full coverage of the entire Guangdong county level city. It is expected that sales of Guangdong in the United States will grow by 25% in 2013."

　　 Ginza in Shandong

On the one hand, the company will further plough Shandong province into the county-level cities on the basis of the existing city stores and consolidate the regional advantages; on the other hand, adhere to the development strategy outside the province and infiltrate into the surrounding provinces of Shandong.

　　 Hunan BBK

"Advancing vigorously is the theme of this year. Most of the 40 more shops will appear in county-level cities, because consumers are sinking, so the channels must continue to sink." Wang Tian said.