Interpretation Of Promotion Management In The Information Age

< p > sales promotion, diversified eyesight, festival promotion, sales promotion, season promotion, sales promotion, new product promotion and so on.

To sum up, it is to use different time, festivals and opportunities to carry out < a href= "http://www.91se91.com/news/index_c.asp" > clothing sales < /a >.

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< p > with the increasingly fierce competition in the market, and consumers' sense of numbness in promotional activities is becoming more and more common.

In order to win the attention of consumers, sales promotion activities are full of variety. It is not only simple, but also a discount, integral and gift.

Sales promotion is inseparable from the promotion plan, which is generally accepted by everyone as a good sales promotion plan. It must be highly maneuverable so that the sales promotion can be carried out smoothly and the promotional activities can be better implemented so as to complete the goal of the activity.

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< p > a good sales promotion plan must consider the adaptability of the activity.

Such as economic conditions, customs and habits are all factors that need to be considered in the formulation of the plan.

If different cities, different regions, blindly follow a promotional plan, there will inevitably be differences in implementation difficulty and effect.

Therefore, we must consider adaptability and increase the flexibility of activities.

We can make large, medium and small promotions according to the differences between different regions and different markets. Each region can choose a plan according to the local market conditions.

This can effectively avoid the fact that some shop personnel are aware that activities are not suitable for their own market, and they can not fail to carry out their programmes in accordance with headquarters, making it difficult to achieve sales targets or even have adverse effects.

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< p > in the promotion plan formulation, we should also consider the purpose of the activity.

For example, the introduction stage is to attract public attention, increase brand preference, grow up stage in order to enhance brand image and enhance sales performance. In mature stage, in order to strengthen the < a href= "http://www.91se91.com/news/index_c.asp" > brand image < /a >, attract potential customers, in the recession stage, we should maintain brand image and deal with inventory, promote consumption through promotional activities, stimulate consumption, and enhance brand awareness.

In the off-season, we need to attract consumers. We need to strengthen the brand image in the peak season, create a consumption atmosphere before the peak season, dump stocks after the peak season, consolidate brand loyalty, and increase sales volume and sales through promotional activities.

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< p > how to plan the sales promotion plan properly? This needs to analyze the market demand.

With the help of information system, data collected from retail terminals can be used to scientifically determine and analyze market demand, and effectively control sales promotion funds and monitoring activities.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > marketing > /a > psychological planners. After repeated investigation and analysis, we make a sales promotion plan.

A well planned promotion plan needs a detailed and efficient promotion system.

Fu you chain distribution management software provides 4 major categories and 11 small categories of retail promotion programs: the general promotion plan, the same product to buy X pieces to play Y fold, the same product to buy X pieces to send Y pieces, the same product to buy X parts to send Y parts, other products, the same product to buy X yuan cash or coupons, a combination of promotional programs, the combination of products to buy all X pieces to make Y discount, combined products to buy all the X parts to send other parts of the Y products, the entire purchase of the yuan yuan discount, buy a full yuan to send Yuan Yuan cash or coupons, the entire purchase of yuan yuan plus yuan yuan can buy other products.

And the implementation of staff one to one guidance, according to the current sales promotion plan, effective collocation, and promotional activities perfect match.

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"P" promotional activities, since it is called "activity", is essentially a temporary and short-term consumption stimulus, which will inevitably decrease with the extension of time.

Moreover, in order to avoid aggravating the numbness of consumers in promotional activities, it is impossible to promote sales activities all the time.

Fu you CRM system provides member management, SMS platform, etc., carries on the classified management to the member information, carries on the old member notification, the coupon distribution in the activity preparation stage, after the activity, helps the enterprise to analyze the customer purchase frequency, the high attention crowd is the main consumer crowd, uses the short message platform to release the promotion information to him timely.

One of the important functions of CRM is that through two marketing campaigns, a large number of consumers can be pformed into long-term customers, and their loyalty and satisfaction can be improved.

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< p > has entered November, the electricity supplier feast "double eleven" is about to start.

While the sales promotion plan is finalized, don't forget that the ERP system should keep pace.

My friends and I are all good helpers behind the scenes.

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