Traditional Shoe Enterprises Electricity Supplier Practice: Others See Trends On Saturday Dare To Try

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< p style= "text-align: center > > strong > Saturday" a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > Guangdong Nanhai headquarter

< p > many enterprises from the initial taste of 3C, < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" category and other industries to promote online B2C pactions, to the rapid rise of online and offline interchanges in store catering, entertainment, service group buying activities, and then to slow response, but actively launched the concept of marketing, experiential services of cars, real estate, tourism and so on.

Finally, there seems to be new thinking about the traditional home furnishing industry, which focuses on the retail channel and pays attention to the exhibition experience.

The huge wind and noise coming from the electricity business community are coming up and down. As for the brand shoe industry, which is also a traditional retail channel, how should the electric business development be paved? For this reason, we have found the excellent female shoe business in China, namely, the general manager of Foshan footwear Limited by Share Ltd, Limited by Share Ltd, and we talked about how they prepare for and practice the marketing channel of the electricity supplier. Zhou Jianhua

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P style= "text-align: left" > reporter: Hello, Zhou chief, as a company with a large retail channel, your company has always attached great importance to the development of online platform. What is its starting point? < /p >

< p > Saturday shoe industry week: it is very simple. When everyone is talking about how traditional enterprises attack the Internet in the electricity supplier, we first consider how to realize the channel pformation according to the consumers' perceptual experience needs and buying habits.

First of all, the channel change brought by the electricity supplier has become an irreversible trend. Secondly, consumers are the parents of the brand, and the innovation brought by consumer behavior is not a brand that can be ignored. Finally, as a well-known brand in the country, we pay special attention to the user experience. The consumer innovation and user innovation brought by the electricity supplier bring new experience and new connotation to our brand upgrading.

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P: reporter, how can we understand the strategy of changing channels in accordance with customer consumption behavior? "/p".

< p > Saturday Footwear Industry Week: for 20 years, STSAT Saturday has accumulated a lot of quality VIP customers, and from them we have been inspired by many innovations.

At the retail terminal, we need to be precise from pre sale shopping guide, storefront service to after-sale tracking feedback. We are always looking for opportunities to explore customers' good consumption experience and use experience.

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< p > in fact, with the development of communication technology and online banking business, customers' consumption habit of online shopping is gradually maturing.

Even if we know, developing a complete electronic business platform means facing a new customer market. It needs to invest a lot of cost to set up a professional e-commerce team.

But we still choose to try to build new operation mode and service mode.

This is not only an extension of offline channels, but also a great experience to meet the new and old customers' online on Saturday.

On the other hand, the standardization of channel integration will also help to reduce the purchase cost and experience efficiency of our customers.

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< p style= "text-align: center > > strong > Saturday shoe industry Guangzhou headquarters < /strong > /p >

< p > reporter: from this point of view, the group's planning for the operation of the electricity supplier on Saturday has basically taken shape.

Can Zhou always give us a brief talk about the future thinking and planning of your company? < /p >

< p > > a href= "http://www.91se91.com/" > shoe industry < /a > week general: OK, a.

It is our immediate goal to set up a professional e-commerce team and enhance online channels, mainly based on the following points: < /p >

< p > 1, online and offline services promote each other to improve the overall service and experience standards.

In the early days, we did research on consumer groups of e-commerce consumers. Online customers would be more sensitive to the environment of virtualization, and the demand for services would be even higher.

When we open up online and offline, we open more experience contrast and communication to customers, and the actual service demand from customers to stores is higher.

This will be a great test for us. We are ready for it. < /p >

< p > 2, we need more customer data to attach importance to customer needs.

After the platform is fully opened, we will make better use of promotional tools to create more interactive topics and activities that meet the target customers, and at the same time give customers surprise offers.

While enhancing brand image, customers' participation in browsing is a step closer to our understanding of customers.

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< p > 3, brand and platform upgrade, we need more customers to understand us and to like us.

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< p > with the maturity of the B2C market, the vertical subdivision of the platform is the only way for our sustainable development.

In the future, we will develop more and more commodity categories, and online visual experience will be more advanced.

We will consider adding product priority experience, customized services, special exhibition and so on.

Let traditional experience + trenches stereoscopic help consumers feel fresh fashion, more humane purchase experience.

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< p > of course, in addition to maintaining the original B2C platform foundation, we will also consider developing a one-stop PC mall, a mobile terminal purchase platform APP, which is convenient for customers to experience in time.

We firmly believe that there will be more consumers in the future like our Saturday brand.

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< p style= "text-align: center > > strong > Zhou Jianhua shoes general manager, /strong /strong < /p >, shoes industry business operation on Saturday.

< p > reporter: Thank you for having talked so much with us. I believe many consumers have been looking forward to it.

Double eleven is coming. I remember that last Saturday, the brand got a lot of support from Amoy, and the performance ranked second in the Tmall shoes ranking. Is this year we have the confidence to surpass last year? /p

< p > Saturday shoe week: ha ha, that's for sure! We have made all preparations now.

This year, our activities will be very exciting. We will not let you down!! < /p >

Reporter P: Thank you again for president Zhou! Wish the shoe business of the shoe industry will develop better and better on Saturday! < /p >

< p > immediately landing Tmall search > strong > official flagship store on Saturday: < /strong >: http://stsat.tmall.com/, experience eleven more exciting activities.

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