The Peak Season Of Clothing For Chinese Businessmen In Italy

According to Italy's "European Union times" report, after the long summer vacation in August, Italy Chinese merchants finally ushered in another selling season.

In early September, Prato Chinese wholesalers returning from China began to put the costumes on the shelves, smiling and welcoming guests who came to visit.

The two major wholesale industrial areas of Prato, IOLO and TAVOLA, are popular in the market, and the market prospect is very gratifying. Retailers in different parts of Europe are diverse, adding new vitality to the ancient clothing wholesale city.

Although summer has just passed in August, the temperature is still high.

The autumn and winter clothing in the wholesale market hall attracts many customers.

A shop in the area is filled with retailers who choose to buy beautiful autumn winter clothes; the warehouse is full of seasonal goods; the streets are full of porters and shoppers, and a lorry full of hope from Chinese businessmen will sail to every corner of Europe.

Zheng Xianjie, the first vice president of the overseas Chinese Association of PlusA, told reporters that because of the timely preparation of seasonal products in the two wholesale areas of Prato, the products were diversified and abundant, and the wholesale prices were moderate. Most commodities were not affected by the rising prices of raw materials.

Therefore, the wholesale area has attracted a large number of businessmen to come and buy.

Mr. Huang, who has been in the wholesale business for many years, said that the reason for the popularity of Prato's clothing wholesalers was brand effect, which was originally the European textile base. In addition, Prato's Chinese merchants began to focus on advertising, and everywhere in Europe could see advertisements of Prato merchants.

Third, after years of efforts, the wholesale market of Prato has gone out of the misunderstanding of cheap goods and began to win customers by quality.

Zhang Sangyu, general manager of the European mall, said most of the retailers in Europe have their own brands, and the commodity effect of the brand has begun to emerge.

Zhang Sangyu said that the obvious trend of modern clothing is that its renewal cycle is becoming shorter and shorter. Popularity has become an important feature of clothing consumption, and more and more consumers are paying attention to "individuality" and "taste".

Brand clothing can effectively compensate for the instability of the consumer market, and meet the demands of different consumer groups from rational to perceptual.