Explore Those Who Live In The Shadow Of Alibaba Under The Shadow Of Ma.

"If you want to enter the online market and consider competing with Tmall and Taobao, this is already a mistake," said Ma Yun, chairman of the group P < < a > href= > http://sjfzxm.com/news/index_s.asp > Alibaba < /a >.

On the contrary, you should find out the deficiencies of Alibaba group and make up for them.

< /p >

< p > according to the data of Euromonitor of consulting company, Alibaba group controls the half of China's online retail sales through Tmall, while eBay like Taobao shares about 80% of China's C2C online sales market.

Alibaba group is also preparing for IPO (initial public offering). The valuation is likely to exceed $100 billion.

In contrast, China's second largest electricity supplier Jingdong's market share is close to 13%.

Suning, a home appliance seller, has a share of just over 3% of China's online retail market.

< /p >

< p > but despite the strong position of Alibaba group, the huge potential of China's online market can not be ignored and attracts similar companies like Suning, Jingdong and WAL-MART's 1 store and Amazon.

< /p >

The research data of < p > Bain & Co show that the total sales volume of China's online retail industry is expected to reach 1 trillion and 700 billion yuan this year, surpassing that of the United States as the largest online retail market in the world.

The company predicts that by 2015, China's online retail sales will grow by 32% annually, which is two times that of the United States.

Analysts also predict that by 2015, online retail will account for more than 9% of China's total retail sales of 31 trillion and 500 billion yuan.

By 2028, this proportion will rise to 1/4.

< /p >

"P CEO" and Zhang Jindong, chairman of the board, said: "we do not think that in China's electricity supplier industry, the market will be dominated by a company of Alibaba group.

The Chinese market is very broad and has a huge population base. "

< /p >

< p > < strong > winners and losers < /strong > /p >

< p > in the contention of China's electricity supplier market, some famous companies have failed, and the future bloodshed will continue.

According to Euromonitor's data, Amazon's excellent network (now pformed to Z.cn) has a market share of 1.7% in 2012, far below 7.3% 5 years ago.

Amazon did not comment on China's business operations.

Amazon said last year that the scale of the Chinese market is huge and wants to become one of the top three electricity suppliers in China.

< /p >

Less than P, the market share of Suning's rival, backed by Bain Capital, has dropped to 0.4%, down from 2.5% last year.

Other companies with declining market share include Dangdang, DELL, new egg net, red children and Mcglaughlin.

< /p >

At the same time, Alibaba group's Tmall market share is growing rapidly, up from 50.6% last year, up from 35% in 2010.

In contrast, the market share of < a href= "http://sjfzxm.com/news/index_s.asp > Amazon" /a "is close to 1/5 in the US.

< /p >

Shen Haoyu, chief operating officer of Jingdong, said: "if you look at the market competition situation, there are not many competitors left at present." P

The actual situation is that in 2 to 3 years, the remaining companies will be further reduced.

This is the current level of competition. "

Jingdong's shareholders include Saudi investment company Kingdom Holding Co..

< /p >

< p > < strong > advantage is the key, < /strong > < /p >.

< p > the Chinese government is supporting the online retailing industry. Some documents released last week are aimed at encouraging consumers to shop online.

However, because few companies can compete positively with Alibaba group, other retailers are looking for market segments or making use of their existing advantages, such as offline retail networks or social media.

< /p >

< p > China's current professional e-commerce sites include jumei.com in the cosmetics industry, alcohol in the alcoholic beverage industry, and vip.com in the discount retail industry.

Vip.com achieved profitability in the fourth quarter of 2012.

And Yi Xun uses the popular social news of Tencent to attract consumers online by WeChat.

WeChat currently has nearly 300 million users worldwide and has become the most popular social messaging application in China.

Alibaba group holds 18% of sina micro-blog.

< /p >

"If you focus on one industry, you can do better than big websites," said Jeff Walters Walters, a Chinese partner of Boston Consulting Group (P). "Jeff

Big websites usually try to provide everything for everyone. "

< /p >

"P > WAL-MART president and CEO McMillon (Doug McMillon) said this month that WAL-MART holdings 1 is using its parent company's global coverage to provide Chinese consumers with imported goods.

With the help of shop No. 1, the global sales of WAL-MART electricity increased nearly 40% in the third quarter.

Meanwhile, WAL-MART's 401 Chinese stores dropped by 8%.

{page_break} < /p >

< p > < strong > survival competition < /strong > /p >

< p > in terms of size and commodity category, < a href= "http://sjfzxm.com/news/index_s.asp" > Jingdong < /a > is the company closest to Alibaba group.

The company focuses on selling directly with its own brand, which has the advantage, because consumers are more confident about buying goods from a large and whole retailer.

However, because of the wide variety of products, Jingdong and Tmall are more competitive.

This may lead to a price war between the company and its more abundant competitors, which is unfavorable to profits.

< /p >

Jason U P, managing director of Kantar Worldpanel, a retail industry consulting firm, said: "the Chinese electricity market is likely to be integrated, eventually forming one or two large online stores and a number of small professional websites." (Jason)

I think companies between them may die. "

< /p >

< p > for the traditional chain retailers such as Suning, the development of online business is also the key to survival.

Suning has closed nearly 100 stores this year, reducing its number of stores for the first time in at least 6 years.

Suning also deployed a two-dimensional code scanning system to help consumers shop online.

In addition, Suning has strengthened the technical staff team and the regional distribution center to solve the logistics bottleneck of online sales.

< /p >

< p > for laboratories in Palo Artaud, Zhang Jindong hopes that this will help strengthen the advantages of Suning's online business and help the company compete better with Alibaba group and Jingdong.

He said: "in the technology industry, we have a lot of things to learn.

This is a brand new idea for us.

We are learning, the market is learning, and the whole country is learning. "

< /p >