Quanzhou Footwear Industry Chain Transformation Into Home Textiles

　 　 Shoes and clothing Raw material supplier "Metamorphosis"

Last week, a home textile industry event was held in Beijing. Shishi Haixing materials and Jinjiang Xintai group leaders came out, because their status is not only a textile and clothing or shoe supplier, but they have already become a member of the home textile industry. Hai Xing has already provided shhome silk materials for many domestic textile brands. Besides Xintai as a supplier of home textile raw materials, Xintai has registered the home textile brand "emperor Duo" this year.

"At present, shallows has been made into various household products, including quilts, pillows, cushions and so on." Ouyang, Wen Shing, chairman of Fujian Shishi Haixing Mstar Technology Ltd, told reporters that while he patted a soft cushion on the office sofa, he said: "we have worked with many well-known home textile brands in China, including Luo Lai, mercury and so on. In 6 and July this year, they also exported to foreign countries, and became famous IKEA brand partners."

Ouyang Wenxian introduced Shu's silk as an international new biomass fiber. Last year, it was jointly developed by Fujian Shishi Haixing Mstar Technology Ltd and us DuPont Co. It is the only biomass elastic short fiber in the world that reaches the level of industrial production. "Used to use Shu Si silk in clothing production, now research and development found that Shas silk as a filler, and down as soft and comfortable, and the cost can be greatly reduced." He said, because the current market price of a ton of down is about 500 thousand yuan, and the price of a ton of silk is only 35 thousand yuan. The change of this material is a revolutionary change to the home textile industry, and the cost reduction is greatly conducive to the great improvement of product competitiveness. "In August of this year, we even displayed the exhibition in the Great Hall of the people in Beijing, showing the bedding products containing shrolls." He said.

If we say shallows Home textiles The material of goods is the representative case of the upstream textile enterprise. So, the TINTO, which is always used in shoes, is the representative of the shoe supplier. This year, Fujian Xintai new Mstar Technology Ltd has not only promoted the application of mesh cloth to the home textile industry, but also made mattress, automobile cushion, sheet and other household textile articles. It also built its sales channels with its own brand, and completed a bold attempt of intermediate materials merchants to upgrade and transform the brand end providers.

"At present, Tido's car cushions, cushions and other products have been sold in automobile decoration shops, 4S stores and other channels." Cai Qing, chairman of Xintai, said that the domestic shoe and clothing industry has been sluggish for the past two years, so that materials suppliers in the supply chain have also encountered development bottlenecks. Under this background, Xintai took the lead in developing the net cloth used in sofa, automobile cushion, office tables and chairs, mattresses and so on, and founded its own brand on the basis of diversified product categories.

　　 Relying on technology to develop innovative products

Entering the home textile industry is not the spur of the upper reaches of shoes and clothing enterprises. In fact, in order to "start two businesses", brand enterprises have focused on R & D.

Cai Qinglai introduced that in addition to the introduction of a new high distance machine from Germany, Xintai set up a R & D center in Hongkong and Guangzhou, and established the operation center in Xiamen. "We have used 3D fabrics instead of traditional composite materials. The car cushions made by Timo can have the same visual effect as the real leather, but the comfort is just like a mesh." {page_break} He said that the use of new technology materials, not only can print 3D three-dimensional household textiles, but also rich in fashion design, color fastness is also more stable than previous home textiles, "Xintai has integrated the traditional weaving technology and the fashionable style of new materials, and the research and development achievements have also been applied to home textile products."

For Ouyang Wen, it is not an overnight job to use biomass as an innovative product in the home textile industry. We have been working on the shroth project for several years. We have studied its applications in various materials, such as cowboy, wool spinning, knitting, wool imitation and so on, so that it can be blended with cotton, wool, silk, linen, viscose, Tencel, polyester and other kinds of fibers. It can adapt to all kinds of spinning and dyeing conditions and produce products of arbitrary specifications. He said that the integration of shexis and feather products is a major breakthrough in the project research and development, making it a filler for home textile products. It is the first successful application of bio based fiber in the home textile industry. "The cost of Shexing silk is less than 1/10 of the down, which greatly improves the competitiveness of home textile products, and there will be more home textile derivatives in the future."

Ouyang Wen said that the professional team behind them should tackle key technologies in spinning, fabric development, dyeing and finishing, and more importantly, research and develop the practical application of Shu Sheng silk, and also need to teach mature cooperative technology to cooperative enterprises to achieve large-scale production. "The blend of shrex and a variety of materials can not only provide natural touch and drape of other chemical fiber raw materials, but also overcome the shortcomings of traditional fabrics, such as poor resilience, inability to resist sunlight, sunlight and elastic deformation after repeated wear and tear, which provides more possibilities for product development in many fields." He disclosed that the market has already had the down clothing products containing the silk fabric, and many leisure sports brands also look at this new material.

　 Expand the layout of textile footwear industry

Choosing the home textile industry as the goal of enterprise transformation and upgrading, Quanzhou bosses have taken a broad view of this industry. Related data show that home textile consumption and textile and clothing, industrial textiles have long been "three points of the world", of which the proportion of household textiles in the United States and Japan is higher than 40%, exceeding clothing as the largest consumer market, and emerging markets such as China and Southeast Asia will become an important area for the growth of household textiles in the future. In China, with the rapid development of economy and the improvement of living standards, people's consumption concept has also changed. The demand for quality and fashion of home textiles is getting higher and higher, and more and more meticulous, but in China's market, household textile consumption accounts for only about 12%, and the market space is very wide.

"Although there is only one production line in production and production is not large, but in the future, shose is expected to become the fourth mainstream raw material in the global textile and garment industry after cotton yarn, polyester and nylon." Ouyang Wen said that the amount of raw materials used by the home textile industry is ten million tons per year, and Shexing silk will get a share of postpartum in a larger scale. "At present, China's home textile industry is in urgent need of its own fiber material brand, and the company is going to make Shu RSI into an independent brand with international influence."

Cai Qinglai has a very clear plan for the operation channel of his brand. "We are doing precise marketing on the one hand, making public platform on the one hand, and combining the resources on line and offline to realize the customization of home textile products in the future." He said that at present, in addition to cooperation with some channels, di duo will not open large-scale stores at the moment, but will mainly rely on "micro propagation" on the Internet to achieve precise customer marketing. {page_break}

As for customization, Cai Qing said that due to the use of 3D cloth material in the home textiles of emperor duo, the process in the past 20 days can now be completed in 6 days, which provides a possibility for quick reaction production. In the future, Xintai's new materials can also be customized for car cushions and cushions according to the styles of various vehicles. In addition to mattress products, di duo will also launch a series of products such as sofa, carpet, curtain and so on. As long as family decoration, the soft decorative home textiles will be included in the product family planning. brand " He said.