International Clothing Brands Beat Australia'S Local Brands

< p > in the world of "a href=" http://www.91se91.com/ "target=" _blank "dress less than /a" and fashion market, Australia has been away from the edge of fashion center. However, in recent years, Australia's "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "industry is rising unexpectedly. According to data analysis, in 2012, Australia's a href= "http://www.91se91.com/" > clothing market < /a > scale was 24 billion US dollars, less than 1/10 in North American market. However, it still attracted the attention of many international brands and retailers. < /p >
< p > reporter learned from recent reports in Australian media that with the tightening of consumption situation and the prevalence of low prices, brand manufacturers and manufacturers began to racking their brains to launch various low price promotions to stimulate consumption demand in the market. Relying on similar western culture and dress concept, a large number of international brands entering the Australian apparel market have been greatly profitable. In the face of the influx of international brands into the Australian market, the small local clothing brands are slowly dying out. < /p >
< p > it is understood that at present, Zara and Topshop have filled the market gap of "the latest European season luxury fashion" in California. H&M is also planning to enter the country in 2014. A large number of US brands are starting to analyze the market with the similar lifestyle of the US and Australia. Melbourne clothing "a href=" http://www.91se91.com/ "target=" _blank "designer" /a "and clothing store owner, Andrea Yasmin, said that" H&M "," Zara "and" Topshop "and other" large "," brand "," brand "and" brand ". She said that the clothes she designed could not compete with the big brands, and her costumes for a more mature market were custom-made clothing and produced in Australia, so the price would be even higher. At the same time, because of its small quantity, she could not sell her clothes overseas. Therefore, she needs to raise the price to ensure profitability. She was very worried: "I have lost the market for young people because of Zara." < /p >
< p > not all a href= "http://www.91se91.com/news/index_q.asp" > local brands < /a > all resists the entry of international brands. ZOMP < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > industry network sales coordinator Lee Stess Ki (Jaki Ristevski) said, H&M opening shop is a good thing, we do not regard this as a competition, we regard this as increasing the flow of people. He said that many small business travelers have been robbed by large retailers, and small brands need to adapt to the increasingly globalized clothing market. < /p >
The introduction of international brands has caused many local enterprises in Australia to be terrified. In the face of declining sales, it is easy to see that there are a large number of suppressed consumers in the Australian clothing market, who are keen on the American and European public fashions. P But to some extent, the Australian market has also become an opportunity for international brands and retailers to unload stocks and launch lagged products. For the Australian market, the desire of consumers to buy too much has spawned the vitality of the local clothing market. < /p >
The emergence of "P", an international brand that attracts consumers rapidly, has made the overall consumption market in Australia appear to be difficult to suppress the fast fashion halo effect. Local brands are also under intense pressure in the fierce competition. They have to be forced to adapt to the current fast-paced shopping habits and try to carry out all aspects of retail channels. Among the many clothing types, sportswear has become one of the clothes that Australian consumers are willing to buy. Apart from the fact that consumers in the whole country are more inclined to outdoor activities, the quality and functionality of sportswear are also favored by local consumers. Like other developed markets, sportswear in the Australian market tends to be in fitness wear and yoga clothing. < /p >
< p > according to Ou Rui International, from 2012 to 2017, the Australian clothing market will show moderate growth, the compound annual growth rate will reach 0.4%, slightly better than that of North America and Western Europe, but it will still lose its growth rate of about 5.8% in the Asia Pacific region. < /p >
< p > in the case of weak consumer market in Europe and America, Australia's < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > clothing market is showing its charm gradually. Some enterprises have indicated that in the short time of batch production and short delivery time, they have become the commonality of export orders. The Australian market has a stable demand for China's clothing products, diversified and low threshold market characteristics, making enterprises more willing to explore the new < a href= "http:// www.91se91.com/news/index_s.asp" > growth point < /a >. < /p >