In 2013, China's Clothing Retailing Industry Was The Ten "Shaking Heaven And Earth".

2013 for Clothing retailing industry It is not an ordinary year. There are many earthshaking events. A typical survey of Commerce and trade conducted by the Ministry of Commerce shows that the sales volume of convenience stores and supermarkets in the third quarter of 2013 increased by 13.3% and 13%, respectively. Exclusive shop The growth rates were 7.4% and 6.5% respectively. From the gross profit margin situation, each sector in the three quarter of this year dropped by 0.6 to 1.7 percentage points over the same period last year. Now let's take a look at Xiaobian's ten great events.

　 1. slowdown in traditional retail growth

A typical survey results of Commerce and trade conducted by the Ministry of Commerce showed that retail sales of convenience stores and supermarkets increased by 13.3% and 13% in the third quarter of 2013. The growth of department stores and specialty stores was 7.4% and 6.5% respectively. From the gross profit margin situation, each sector in the three quarter of this year dropped by 0.6 to 1.7 percentage points over the same period last year.

At present, the retail industry has to face the problem of slow increase in revenue. Data show that in 2012, the number of new stores opened by 100 enterprises reached the lowest level in ten years, 8%, while the data from 2006 to 2009 were 26%, 17%, 24% and 19% respectively.

Reasons for choosing: in the new business environment, there is no product of its own. Traditional retail enterprises The mode of operation will be more and more not adapted, and transformation and innovation can not wait. The development of online and offline integration on the business mode, the development of private brand and the direct acquisition of supply chain innovation are all the directions for the breakthroughs of physical retail enterprises.

　　 2. retail sales start online

　　 Big run hair In mid June this year, it announced that it had entered the electricity supplier. In July, it purchased the domain name "flying bull net" from about 200000 yuan in third hands, and established team structure and executive candidates in August.

The reasons for the selection: BBK and big RFA set up an electricity supplier subsidiary, which means that the entity retailing business has become more and more operational. The electricity supplier is not a big investment organization to play the game of "burning money", and the business environment of regional entity retailers is ripe.

　 3. online and offline began to join hands

In October 17th, Yintai commercial group announced a strategic cooperation with Tmall to explore the integration development of online and offline (O2O). Tmall will actively extend to the line and build a complete chain of sales and experience. The cooperation between the two sides will include Yintai's participation in Tmall's "double eleven" and further cooperation in terms of system level, inventory, membership and service flow.

In May of this year, Alibaba group Together with Yintai group united Fosun Group, Fuchun group, Shun Feng and three links one, we established the "rookie Network Technology Co., Ltd.", chairman of Yintai group. Shen Guo Jun Ren Xin company CEO.

On October 11th, friends of Hunan announced tencent Sign a cooperation agreement and build a WeChat public platform, which can realize online payment, online and offline information sharing, membership card binding and other functions.

Reasons for selection: once the situation of complete confrontation between enterprises in the past and offline has been changed, the two sides have begun to learn from each other's strengths, and the trend of online and offline integration has become increasingly evident.

　 4. domestic capital "rebound Pipa" to buy foreign capital

In August 9th, Huarun venture and Tesco Tesco UK headquarters also announced that the two sides have signed memorandums of understanding to use their respective retail resources to form a joint venture in China. In October 2nd, the Tesco group announced that it would invest 4 billion 325 million yuan in retail and real estate properties and cash in mainland China into Huarun venture capital to create a diversified retailer. After the completion of the transaction, the shareholding of Huarun venture and Tesco in Li Yuan was 80% and 20% respectively. The transaction will be completed in the first half of 2014.

In October 15th, Wuming commerce signed a framework agreement with the board of directors of lotus flower. The total number of shops purchased by Wuming was 36 in addition to Guangdong and Hunan provinces. The price was HK $2 billion 345 million, and the two sides were cross shareholdings.

The reason for the selection is to create a new mode for domestic funded enterprises to acquire foreign-funded enterprises. It not only explores a hidden existence mode for foreign enterprises under the current development setbacks, but also redefines the domestic retailing structure.

　　 5. physical retail outlets frequent

In October 24th, WAL-MART announced the three year plan for its development in China. One of the important contents is to close nearly 9% of the number of Chinese stores through market evaluation and close to 36 stores.

This year, the convenience store has also adjusted the national stores. Only more than 20 stores have been closed in one place in Yangzhou. Before the sale of Tesco supermarket, frequent retail outlets such as Carrefour, Shenyang, Wuxi ocean, Shanghai light one hundred, Tianjin Ya Ma electric and other retail businesses are becoming more frequent. Even Yonghui supermarket, which has strong momentum of development, shut down individual stores in Fujian this year.

Reasons for admission: closing stores is a strategic correction for some of the bad stores opened during the high-speed expansion period. On the one hand, it is under the pressure of rising costs and market competition. There is no bad store property, only the unsuitable store format. The closing shop tide of the entity store is an optimal allocation process for the industry resources, and it is also the necessity of the transformation and adjustment of the retail industry.

　 6. physical retail double "11" front two sides

In November 4th, Red Star merkal The 19 large family stores, led by the dragon and the incredibly home, jointly signed the "naming" and publicly boycotted Tmall eleven. Offline experience, online shopping The O2O mode. Beijing new world department store Chongwen stores also launched a "60 hour" big sale without closing up during the celebration in early November, attracting many "online shopping people" into the store. Suning Yun Shang also played out. The strategy of "online and offline equal price" has taken the "double 11" strategy.

Last year Double "11" During the period, the entities' retail businesses were different from others. This year, quite a few retailers began to accept and transform them into new business opportunities.

Reasons for inclusion: boycott or hand in hand, in the face of the impact of the electricity supplier, entity retail made two totally different market reactions, which reflects the attitude of the entity retailers to the new mode of electricity supplier. Integration is the general trend. Premier Li Keqiang praised the "double 11" to create a new consumption point, which is full affirmation of the electricity supplier. {page_break}

　 7. new media channels are favored by businessmen.

In October 24th, " Rainbow store "Tianhong" and "Dongmen Tianhong" trial in China World Trade Center, Shenzhen, have become the first batch of Tianhong micro stores opened, and 60 other stores in Tianhong will also be launched on-line.

This year, Wangfujing department store system App Also formally put into operation. According to the overall arrangement of Wangfujing department store App online work, the first on-line stores are department stores and Shuang an shopping malls, Chengdu 1 and 2 stores, Xining 1, 2 stores, Changsha stores, Taiyuan stores and Daxing shop 7 stores, as second batches of App online stores.

In October 18th, Hongqi chain and Tencent signed the "red flag chain Tencent WeChat service agreement". According to the agreement, the red flag chain will join hands with Tencent WeChat development team to create a convenient life application platform. Through the Tencent WeChat public platform, upload information, goods, preferences and service information to customers to get personalized information through subscriptions. At the same time, achieve seamless docking of membership systems, enabling members to enjoy members' rights and interests without obtaining membership card, and get integral and consumption information. Based on LBS (location service) store inquiry system, consumers can find detailed information about the nearest 10 stores, including one click dialing and navigation functions, etc. The platform will be launched in November 30, 2013.

Hubei Yas, Hebei National University, Hebei Hui you, Xing long family and so on, this year, most retail businesses, big or small, began to try different degrees of online channel marketing.

The reason for choosing: whether it is marketing or opening up new sales channels, O2O has landed more and more retail businesses this year.

　 Eight Fast fashion Rapid development of formats

By the end of June this year, the four international fast fashion brands UNIQLO, ZARA, H&M and C&A have reached 651 stores in China.

In the past 18 months, there are 207 new stores in the four international fast fashion brands, with a new store running on average two days and a half. Among them, the first tier cities increased by 55, accounting for 26.6% of the total, 82 new cities in the second tier cities, 39.6% of the total, and 70 new cities in three cities, accounting for about 33.8%.

With the rising rent of retail property in a second tier city, the demand for the three or four tier cities is rising. The mainstream international fast fashion brands are gradually shifting from "one tier city" to "three or four tier cities" in the past.

The reason for selection is different from the "inventory door" problem encountered by the domestic garment industry. Fast fashion's rapid development and rapid subsidence this year bring a little vitality to the dull development of the physical retail industry.

　　 9. the development of luxury goods in China is frustrated.

In the three quarter earnings report released by Kai Yun group, the group's chief financial officer admitted for the first time. Gucci Sales fell in China. LVHM The group's third quarter report showed unsatisfactory results, including sales of perfume, cosmetics, watches, jewelry and belts, ties and shoes. The growth rate of the global luxury market in 2013 slowed from 4% last year to 4% to 5%. The main reason lies in China.

The Chinese market, which accounts for 1/3 of global luxury goods consumption, has been the main contributor to the global luxury industry sales in recent years. However, this year, the wind direction has been reversed for the first time. LV Clearly stated that it will not continue to open stores in the two or three tier cities of China, GuZi also announced a slowdown in the domestic development plan.

Bain predicts that the growth rate of luxury market in mainland China will continue to slow to 2.5% in 2013.

Reasons for inclusion: on the one hand, domestic luxury consumption is maturing, and the demand for personalization has increased. On the other hand, the suppression of luxury in recent years has suppressed some luxury consumption demand.

　 Ten Suning bank Approved by SAIC

The SAIC issued a corporate name approval notice in September 12th, and Suning bank Limited by Share Ltd was among them. The announcement of the approval of the enterprise name issued by the SAIC means that the Suning bank has made a step forward in its declaration work. Suning's financial dream actually started from last year. When the central bank issued the fourth batch of third party payment licenses last year, Suning successfully paid the license for Yi Bao Bao. At the end of last year, Suning also launched the "Chongqing Suning small loan company". Today, the name of Suning bank has been registered.

When stepping into the financial field, Sun Weimin, vice chairman of Suning cloud business, did not forget to emphasize that Suning is a bank to do retail business well.

The reason for admission: as the first registered private enterprise, Suning became the first to eat crabs, and also undertook the role of private enterprises in establishing banks. This also determines the fate of the second and third batches of "Suning bank".