Chengdu Apparel Industry Seeks Breakthroughs To Seek Transformation Road

< p > < < a href= "http://www.91se91.com/news/index_p.asp" _xhe_href= "http://www.91se91.com/news/index_p.asp > > Chengdu /a > beauty" is a business card, but it is embarrassing to say that "Chengdu beauty dress" rarely sees Chengdu brand figure.

Mention of Chengdu clothing, many people first reaction is Shu Brocade embroidery and a large number of foundries.

Recently, a reporter survey found that Huang Wenzhang, President of Chengdu apparel (apparel) Industry Association, admitted that Chengdu clothing needs to break through. "We are exploring the combination of production, teaching and research. We hope to increase hatching efforts, improve the quality of design personnel, explore the O2O mode, and hope that Chengdu can produce a large number of local brands that are famous."

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< p > < strong > labor shortage and high cost enterprises are plight. < /strong > < /p >

< p > "compared to last year, manpower cost increased by about 20% this year."

< a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/index_c.asp" > Wu Xifan, general manager of the shoe industry, told reporters that the company has made OEM for Prada, Boss and other top international brands, and the employment intensity is very large. "This year, recruitment has become increasingly difficult and the cost is getting higher and higher."

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< p > "we are now setting up a production center outside Chengdu, currently locating in Lezhi."

Wu Xifan disclosed that due to the problem of land resources and manpower costs, the company has already begun to deploy outside Chengdu. "Chengdu is no longer suitable for labor-intensive factory development, and the industry needs upgrading."

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< p > Ray Tibor costumes Limited by Share Ltd is a design and R & D enterprise. The company is looking for a factory in the coastal area. Its chairman, Liu Changming, told reporters that "in the first half of the year, the market performance of the whole industry is not good, down by about 15%."

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< p > "difficult to recruit senior drivers is a common phenomenon."

The owner of a small garment factory in Chengdu told reporters that the technicians in the garment industry had been faulting. "In recent years, the technical profession of lathe workers cannot be filled."

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< p > the boss revealed that since a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > needs creativity, enterprises need young drivers who know the elements of modern trendy culture. "But it is very difficult, almost impossible to find skilled young lathe workers. The age of lathe workers is generally over thirty years old.

Many post-90s feel that the clothing workers are too blue collar and have no persevering learning skills.

This is already a common problem in the whole industry of Chengdu. "

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< p > < strong > OEM is not a way of independent research and development. < /strong > /p >

< p > "for the foundries, it is too easy to be interfered by factors such as economic environment, market and price."

The boss of the garment enterprises told reporters that in the past few years, the enterprises were specialized in OEM for some foreign brands. "In recent years, the cost of human resources has increased, and many foreign brands have focused on the lower cost of human labor, so we have to turn to do foundry for online shop companies."

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"P", "helping other people's OEM, the modern factory is the end of the interest chain, the technical difficulty is low, and it is easy to be replaced."

Wu Xifan has long realized that building his own brand is valuable. In addition to managing the company, he also created a company called Jim Meng Trading Company, "designing shoes, finding factory production, putting up your own brand and selling with your own shop."

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"P >, but the road of independent research is not easy. Wu Xifan said frankly, the company still relies on the OEM as the main business." independent brand "will take time. There are two main reasons. First, the overall atmosphere of Chengdu has not been formed. The platform of individual brand is too low. Even if the quality and price have advantages, it is easy to be labeled as" Shanzhai "and" poor quality ". Two, there is limited professional talent and the atmosphere is not enough.

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< p > < strong > build incubator garden and test water O2O industry to seek breakthroughs < /strong > /p >

Huang said that Chengdu needs to build an incubator for integration of industry, education and research. "We should combine talent training centers, functional training centers and product R & D centers. First, we should form a cluster effect, so that many enterprises and apparel enterprises can form an industrial chain and unite into a" Chengdu power "; two, a direct docking of enterprises, universities and talents, to help more small and medium-sized enterprises to solve the phenomenon of talents' faults; and three, there are more designers who are based on the mainland and jointly create local brands with local enterprises.

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< p > "we already have online stores, and there will be more online and offline business models in the future."

Liu Changming bluntly pointed out that the company is now aiming at the electricity supplier mode. "Physical stores focus on on-site experience, and online shops are more convenient and fast, forming differences and making up for each other."

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< p > "we can even build a special local brand clothing experience street, integrate into tourism and cultural elements, just like Kuan Alley and Zhai Alley's food street, combined with e-commerce mode, can not only reduce the cost of shops, but also produce local brand effect."

Huang said that it will combine many local dress enterprises and designers to "break through". "The threshold of access to high-end shopping malls is too high. Physical sales + e-commerce is a new marketing channel."

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