The Eighteenth China (Humen) International Fashion Fair Was Held In Guangdong.

　　 The eighteenth China (Humen) International Fashion Fair It was held in Humen Town, Guangdong province. The annual event has been held 18 times this year. In 18 years, a baby has grown into a young man, while Humen people regard it as an adult ceremony until the 18 session. Then, how did the adult ceremony of this Fair hold?

　　 New technology integration into the exhibition

This trade fair turns many new technologies and concepts into something that can be seen and touched.

Micro-blog, all media, e-commerce, cloud program, micro film,... Humen is so fast in bringing the fashionable things to the front desk for our own use. It reflects the progress of the Humen Trade Organization and Humen town government.

First China ( Humen The fashion micro film competition became a public opinion. This competition is the first film competition held by the domestic apparel industry for the first time on the theme of "fashion". Humen town hopes to create a new window to promote Humen's fashion charm through this competition, and build a new platform to show the elegant demeanor of the micro film so as to promote the integration and interaction of industry, city and culture. The competition has received 65 works. These works show Humen's industrial characteristics and city image through fine lens and unique perspective. In the end, the "boundary" depicting the local characteristic industry was awarded the ultimate prize of the competition. The love and love story about the love story in the fashion design room won the gold medal in the competition. Silver in the early summer of Humen and love in green apple was awarded the bronze medal in "dream Humen", "Sea Dream" and "tailor".

During the fair, the awarding ceremony and tasting meeting of the first China (Humen) International Children's wear online design competition was held on the theme of "innovation power". The children's design competition received 366 entries from Italy and Beijing, with 600 thousand hits on the web. In the end, he fan won the gold medal and entrepreneur recommendation award in the "autumn whispering" and won the double prize. The silver prize was Cai Daifeng's "Umbrella Sky" and Chen Guoyong's "impression of the same table"; the bronze medal was Huang Huangwei's "paper airplane", Yao Yuntian's "little gentleman" of Shenyang and Huang Lei's lover.

The theme of the fourteenth "Humen Cup" International Youth Design (women's wear) competition is "new starting point", which has received 2830 entries from 12 countries and regions. Chinese player Feng Yunlong won the first prize in the late autumn. The British winner, Ukraine's Dmitri Dmitri Shevchenko, Russian player Da LIA la la la la Na and Wang Peng of China, won 10 bronze medals.

The second China (Humen) International Women's wear The theme of the online design competition is "harmonious chapters". A total of 370 entries from the United States, Korea and other provinces and municipalities were received. The number of hits during the online voting period reached 770 thousand. Yu Li Jun won the gold medal in the polar declaration. Zhou Xiaodi and Li Zhihong won the silver prize respectively in the works of "harmony" and "ink color Tianxiang". Xiao Yulan, Lv Hang and Fan Hongming won three bronze medals.

The competition was numerous, which brought a lot of popularity to this trade fair.

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　　 Electricity providers will change Humen's business form

At the same time, Humen town also cooperated with Alibaba in the "Alibaba Humen apparel industry belt project platform humen.1688.com". The first China (Humen) international apparel online trade fair was held at the same time, and became the first 2 0 model exhibition in the country. The traditional physical exhibition area is dominated by information products. There are such disadvantages as no accumulation of data, small quantity of venues, short exhibition time, and high activity cost. The first apparel online trade fair can extend the offline information display to online transactions, solve the problem of high booth cost, realize unlimited exhibition space, exhibition time and crowd browsing, and realize the linkage development of online and offline trade fairs, and create a new pattern of overall marketing development of Humen apparel line and offline.

Many of the first time exhibitors have become big winners during this year's fair. "The effect of this exhibition is far higher than our expectations. I am very satisfied with the outcome of the Internet fair." In the short span of three and a half days, the "couple of Storck" brand has successfully developed more than 110 franchisees in the short span of two and a half days, according to the director of the brand "Storck and his wife".

The simultaneous launch of the Internet fair is not only an act of enriching the traditional Humen fair, but also a necessity for the development of Humen online shopping mall. The local government takes note of the impact and transformation of the Internet on traditional sales methods, and actively guides enterprises to launch online sales. Using the Internet, Humen has another engine.

Dongguan's earliest e-commerce base, Daying East International Garment Trade City, was officially renamed the Tai Ying clothing electric power mall shortly before.

He Donglang, assistant director of the company, is quite satisfied with the exhibitors' effect. "The biggest achievement is that our mall has been renamed as the" big Ying clothing electric mall "and the new positioning of the main supplier of clothing business has been recognized by the market. We distributed more than 30000 promotional leaflets on site, and received more than 200 businessmen with cooperative intentions. This year, we organized more than 10 brand merchants to participate in the exhibition. Next year, we plan to organize more Daying brand merchants to carry out the overall image promotion, and will continue to focus on promoting e-commerce.

In order to further help local clothing businesses to expand trade, this year, during the trade fair, 2520 square meters of electricity supplier area was set up on the six floor of the Yellow River fashion city, the main venue. The impact of promoting e-commerce in Humen has gradually emerged. The electricity supplier and the entity store are the two wings of Humen, bringing this fashionable city to the higher sky.

　　 Government continues to improve public services

In recent years, the town of Humen has vigorously promoted the construction of the major industrial cluster areas of Humen's clothing and clothing industry. In particular, improving public services as a major task is committed to strengthening public service functions such as R & D design, quality inspection, personnel training, information consultation, exhibition logistics and financing services. On the eve of the opening of the seventeenth Humen trade fair, last year, the Humen public service innovation service center, a national public service platform including ten platforms, was unveiled. Over the past year, seven platforms have been put into use, including the "national textile fabric Humen Pavilion, the China Textile Industry Federation testing center Humen laboratory, the new Silk Road Fashion publishing center, the YISHION group clothing exhibition center, the Humen clothing technology innovation center and the Humen e-commerce demonstration base". On the eve of this year's opening ceremony, under the joint efforts of various parties, the three platforms of "Humen clothing design and Research Center", "Humen clothing education demonstration base" and "Humen clothing brand promotion center" were officially launched, marking the completion of all the functional modules of "Humen fashion innovation service center". The industry highly praised that this move will enhance brand competitiveness for Humen clothing and apparel enterprises, and provide quality services and strong support for garment and apparel enterprises in Humen and surrounding areas to seize the high-end industry chain and enhance their core competitiveness.

Humen is speeding up this way to create a major industrial gathering area for clothing and apparel, making the apparel and apparel industry form a large scale industrial cluster, a complete and perfect industrial chain and a mature and well-developed market system. The town has more than 3000 clothing and apparel production and processing enterprises, and its total industrial output value is about 30 billion yuan. There are 40 specialized markets with an annual sales volume of 60 billion yuan.