The Ministry Of Commerce Expands The Long Term Consumption Mechanism To Support The Expansion Of Domestic Demand By E-Commerce Providers

Strive to make the electricity supplier turnover exceed 18 trillion in 2015. Retail sales volume It accounts for more than 10% of the total retail sales of consumer goods.

In November 21st, the Ministry of Commerce announced the implementation opinions on promoting the application of Electronic Commerce (hereinafter referred to as the "opinion"), and launched ten measures to promote the development of e-commerce.

The opinion points out that by 2015, e-commerce has become an important way of circulation of social goods and services. The amount of e-commerce transactions exceeds 18 trillion yuan, and the amount of import and export trade achieved by electronic commerce will reach more than 10% of the total volume of import and export trade in that year. The net sales volume is equivalent to more than 10% of the total retail sales of social consumer goods. The proportion of e-commerce applications by Enterprises above Designated Size in China is more than 80%, and the scale of e-commerce service industry will be enlarged, industrialized and standardized. On the 22 th of 11, the Ministry of commerce also held a "video conference on cultivating market growth points and expanding consumption work" (hereinafter referred to as the "consumer work conference"). The total retail sales of consumer goods increased from 9 trillion and 400 billion yuan in 2007 to 21 trillion yuan in 2012, an average annual growth rate of 17.5%, and the contribution rate of consumption increased from 39.6% to 51.8%.

In the first 10 months of 2013, the consumer market showed a good trend of slowing down, stabilizing and rising steadily. The total retail sales of social consumer goods will increase by more than 13% throughout the year. The idea of expanding consumption in the future was clearly put forward at the meeting.

Market analysts believe that the Ministry of Commerce deployed to promote consumption and Domestic trade circulation The work is to build a long-term mechanism for expanding consumption from various aspects and release the signal to expand domestic demand.

Support for retail and SME development

"Opinions" pointed out that we should guide the healthy and rapid development of online retailing. To guide online retail enterprises to optimize supply chain management, enhance customer consumption experience, support the online retail service platform to further expand the scope of coverage and innovate the service mode; support the traditional circulation enterprises such as department stores, chain enterprises and specialized markets to develop e-commerce by relying on the advantages of offline resources, realize resource complementarity and application synergy on line and offline; organize online retail enterprises and traditional circulation enterprises to carry out all kinds of online shopping promotion activities aimed at promoting network consumption.

"Opinions" pointed out that the promotion of cross-border e-commerce innovation applications. We will actively promote the innovation and development of cross-border e-commerce and enhance the scale and level of cross-border e-commerce. It also provides necessary policies and financial support for production enterprises and foreign trade enterprises, especially small and medium-sized enterprises, in utilizing cross-border e-commerce to develop foreign trade.

We encourage the development of cross border e-commerce in various modes, and explore the development of cross-border e-commerce B2B import and export and personal import from overseas enterprises (B2C). Accelerate the construction of cross border e-commerce logistics, payment, supervision, integrity and other supporting systems.

The opinion encourages e-commerce enterprises to "go out". Support domestic e-commerce service enterprises (including third party e-commerce platform, financing guarantee, logistics distribution and other service enterprises), "go out", set up service agencies outside the country, improve warehousing and logistics, customer service system construction, and achieve strategic cooperation with overseas e-commerce service enterprises; support domestic e-commerce enterprises to establish overseas marketing channels, reduce the cost of channels, and create their own brands. Support regional cross-border (border trade) e-commerce development. We should support the border areas to select key trade areas, establish e-commerce service platform for neighboring countries, and guide and support e-commerce platform enterprises to set up professional platforms in border areas to serve border trade.

The opinions encourage SMEs to use e-commerce. Guide SMEs to use information technology to improve management, marketing and service levels; encourage small and medium-sized enterprises to use e-commerce platform to carry out network marketing, expand the market inside and outside the country; encourage small and medium-sized enterprises to carry out joint procurement on e-commerce platform, reduce circulation costs; support the development of e-commerce platform of the third party, promote the application of e-commerce in small and medium-sized enterprises; support the innovation of financial services in the field of e-commerce, broaden the financing channels for SMEs, support public service platforms and service organizations for small and medium-sized enterprises, and strengthen technical support and personnel training services for small businesses in the application of e-commerce.

　　 Expanding consumption is the practical requirement of transferring mode and adjusting structure.

The "consumer work conference" clearly put forward the idea of expanding consumption work in the future. The meeting stressed that expanding consumption is an urgent need for stabilizing economic growth, a realistic requirement for changing mode and adjusting structure, and an inevitable choice for improving people's livelihood. The meeting pointed out that the construction of a long-term mechanism for expanding consumption by the business sector should focus on five tasks: first, to develop modern circulation as the driving force, improve circulation efficiency and facilitate convenient consumption. We should strengthen planning and guidance, increase the intensity of circulation infrastructure construction, develop modern circulation with information technology, and standardize the development. Electronic Commerce It encourages traditional retail enterprises to upgrade and promote the deep integration of online and offline businesses. We encourage the development of chain operations and accelerate the development of logistics and distribution.

The two is to develop the basic life service industry and expand the consumption of services.

Three is to standardize market order as the core, increase market supervision and promote safety and rest assured consumption. We should strengthen the construction of laws and standards in the field of circulation, improve the credit system in the business field, and improve the level of market supervision by using information technology.

Four is to strengthen information guidance as a means to increase effective supply and promote new hot spot consumption. We should integrate the market information service system, establish and improve the commodity market regulation and control system, expand brand consumption, and promote the development of new formats such as factory shops, urban complexes, Oteri J and community business centers, and encourage the development of credit consumption.

Five, we should promote green recycling consumption, promote green procurement, develop green circulation, and foster green markets. Guide the society to form scientific civilization, green low carbon value orientation and production and consumption habits.

In fact, in the process of expanding consumption and changing economic growth to relying on domestic demand, the transformation of the circulation system is the most critical. But at present, segmentation and regional blockade are chronic diseases in circulation industry. The rise and development of e-commerce, as a technological element, has broken the administrative problems of protectionism, which impede free flow of commodities to a certain extent. Hong Tao, director of the Ministry of Commerce and the director of the Institute of Business Economics of Beijing Technology and Business University, pointed out that the development of technology can boost the structural reform, the sudden rise of the electricity supplier and the explosive growth of online shopping have greatly promoted the breakthrough of regional free flow of commodities. And technological development also needs policy support.

Zhao Ping, deputy director of the Ministry of consumer economics of the Ministry of Commerce, also said that important areas for expanding domestic demand in the future include information consumption related to e-commerce, service consumption, and traditional commodity consumption, etc., and corresponding policies should be introduced to promote consumption.