The Potential In The Fashion World Is Unlimited. Wall Street Is Still Promising.

< p > November 22nd, the United States < a href= "http://www.91se91.com" > clothing < /a > brand enterprise < a href= "http://www.91se91.com/news/index_h.asp" > Vince < /a > listed on the New York stock exchange, the trading code is "VNCE".

From the initial public offering (IPO) of the clothing company based in Losangeles, we can see that Wall Street is still optimistic about "a href=" http://www.91se91.com/news/index_h.asp "fashion" /a.

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< p > < strong > public investors are optimistic about fashion brands < /strong > /p >

< p > Vince raised $200 million in initial public offerings.

The VinceIPO price is set at $20, slightly higher than the expected price range of US $17-19, and 10 million shares are sold.

In fact, on the first day of Vince, it opened at $29.50, and its share price soared 47%.

The stock price was up to $30.48 on that day and then dropped to $28, closing at $28.66.

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< p > this is the latest example of public investors who are optimistic about fashion a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > brand < /a >. This trend is the first to catch up with the great success of Michael Kos (Michael Kors) listing two years ago.

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After P, several fashion companies including Italy's Prada (Prada) and BrunoCucinelli flocked to the stock market.

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< p > American clothing brand enterprises, the famous designer Mark Jacob (Marc Jacobs) announced that after leaving LV (Louis Vuitton) brand, it was actively preparing to carry out IPO in the name of its own brand.

Now Vince has taken a step forward.

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< p > < strong > brand has only 11 years history < /strong > < /p >.

< p > V i n c e was founded in 2002 by Re a L a C, and it was started from the sales of women's "X", "knitted sweater" and "cashmere sweater". At present, the products include men's and women's dresses, such as cashmere sweaters of $300 and a $1000 leather jacket. The brand products are sold in many high-end department stores in the United States, including bruning DELL chain store under Messi's department store, New York Barnes department store, Niemann Marcus department store and Sax's department store.

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< p > Vince was sold to Kellwood company in 2006, and Kellwood was bought by Sun Capital Partners in 2008.

Sun Capital Partners hired Jill Granoff (Jill Granoff) as CEO of Kellwood in May 2012.

Earlier this year, Jill Granoff replaced Rea Laccone and Christopher LaPolice, co-founder of Vince, as CEO of Vince.

Granoff recruited a lot of talents for Vince, such as engaging Croye (Chloe) brand operation director Karin Gregson (Karin Gregersen) as president and chief creative officer.

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< p > at present, Vince competitors include Jones group Limited by Share Ltd (Jones Group Inc), Fifth & Pacific CosInc and Perry Ellis international Limited by Share Ltd.

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< p > < strong > the demand growth of "cheap luxury" is less than /strong > /p >

P > according to Bain research, the growth of the luxury "a href=" http://cailiao.sjfzxm.com/Matertial/show/Garment_Accessories.aspx "> the market < /a > increased by a composite annual growth rate of about 6% in 1996 and 2012, and estimated sales of about $260 billion in 2012.

In 2013, the global personal luxury market is expected to grow from 4% to 5%, with a compound annual growth rate of 5%-6% in the next few years.

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Michael Kos's holding company, which is mainly selling fashion, less than a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx", "handbag" /a "and" watch ", has risen more than 50% this year. It is one of the fastest growing companies in the business field of luxury goods and so-called" cheap luxury goods ".

Vince will also bet on the demand for "cheap luxury" in the economic recovery of the US and Europe.

Vince earned $114 million 700 thousand in the first half of this year, up 27% over the same period last year, and profits doubled to $2 million 400 thousand during the same period.

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< p > now the main task of Vince is commercial construction.

Chief executive Jill Granoff said that the vision of Vince is to improve the development of various distribution channels, including the development of brands from the US commercial wholesale brand to a global lifestyle brand.

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< p > at present, the Vince brand product is composed of < a href= "http://gwj.sjfzxm.com/home/Ladyclothes" > women's wear > /a > 85%, and occupies the leading position, while men's clothing only accounts for 15%. Accessories other than garments include footwear.

Karin Gregson, chief creative officer, points out that Vince accessories, such as handbags and small leather goods, will be launched in 2015.

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Lisa Klinger, chief financial officer of P > Vince, said that the expansion goal of the store was expanded to 100 from the current 27 franchise stores in the United States.

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< p > in the next 10 years, the company plans to open 7-8 stores every year.

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