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CBA Kick Off The Shoes And Violate The Rule Of Li Xuelin. 1 Million 500 Thousand Yuan For A Pair Of Shoes.

2013/12/4 14:33:00 36

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CBA Tournament Li Xuelin Lining Basketball Association NIKE NBA C Luo Messi ADI Anta Sponsor

last night, the last three games of the ninth round of "a href=" http://sjfzxm.com/news/index_c.asp "CBA > /a" opened the curtain. In the Beijing team's 119:114 victory over Foshan, Beijing's guard Li Xuelin still wore her own green fluorescent a "href=" http://sjfzxm.com/news/index_c.asp shoes. At present, the biggest sponsor of CBA is a href= "http://sjfzxm.com/news/index_c.asp" > Lining < /a >. The players must wear Lining equipment in the open training and competition. As the only violating player in the league this season, according to the standard of < a href= "http://sjfzxm.com/news/index_c.asp > > Basketball Association < /a >, after this round, Li Xuelin's < a href=" http://sjfzxm.com/news/index_c.asp "> fine > /a > will reach the top 1 million 500 thousand yuan. 1 million 500 thousand yuan for a pair of shoes? Otherwise, the reason behind this is interesting. 
 high penalties for shoes violation: /p >
Since the opening of P CBA, the problem of sneakers around Beijing's Li Xuelin has been bubbling with excitement. The reason for this is to start with the CBA sponsor Li Ning Co. Last June, Li Ning Co signed a contract with CBA to become an equipment sponsor for CBA in the next 5 seasons. The total amount of sponsorship was 2 billion yuan. In return, all CBA players still wear Lining's Jersey and sneakers. 
 want to wear other brands of sneakers? Also, pay 800 thousand yuan "Royalty"! If violating the rules, according to the Official Handbook of the league, the players' team will be fined 20 thousand yuan by the Basketball Association for the first time, second yuan 100 thousand yuan, and then each time 200 thousand yuan, 1 million 500 thousand yuan cap. 
 even if the "franchise fee" of 800 thousand yuan is not eligible for anyone to pay, there will be only 16 places. 13 of these belong to NIKE company, because NIKE is the sponsor of the national team, and it is intersect with < a href= "http://sjfzxm.com/news/index_c.asp" > CBA < /a >, so we get an amnesty. Those assigned to these places are NIKE endorsements, such as Yi Jianlian, Chen Jianghua, Zhu Fangyu, Shipeng Wang and so on. They can wear NIKE shoes to train and play games, but in other league matches, they still need to wear Lining's shoes. 
 the other 3 places belong to Wang Zhizhi, Han Dejun and Ding Jinhui. Because three people are injured, they can wear other brands for their customized sneakers, but the brand logo must be sheltered strictly. Of course, the foreign monks are good at chanting. CBA's foreign players (excluding Hong Kong, Macao and billiards players) have no restrictions, so long as they are covered. 
 abide by the contract players wear shoes. 
 this does not mean that Li Xuelin is deliberately "a" with "href= http://sjfzxm.com/news/index_c.asp" and Basketball Association < /a >. He is also involuntarily. 
 Li Xuelin is a player from Taiwan, the personal sponsor is Taiwan's NIKE company, and the 13 purchase quota is the NIKE company in mainland China. Last year, he was also punished two times for wearing shoes. After the emergency coordination of NIKE companies across the Straits, he drew a player from 13 places and gave it to Li Xuelin. This year, the NIKE company in mainland China still bought shoes for 13 players, but there was no Li Xuelin. 
P > shopping malls, such as battlefields, < a href= "http://sjfzxm.com/news/index_c.asp" > business sponsorship < /a > athletes must strictly abide by commercial contracts, otherwise they will bear serious consequences, such as being terminated or even compensated for a huge amount of liquidated damages. Examples of sports circles are not enumerated. When former world soccer player Ronaldinho, as Coca-Cola spokesperson, mistakenly drank a Pepsi Cola at a press conference, he was terminated in advance and lost up to 1 million 480 thousand dollars in endorsement fees. In 2003, New Asia football player Zheng Zhi signed a personal sponsorship contract with Nike, but he was repeatedly trained in arty products for training, competition and business promotion. The result was Nike's court and was sentenced to pay 200 thousand yuan. < 
 "don't ask me this question. I don't know what to do." Before being asked about this matter, Li Xuelin was very helpless to answer. You can't play with your shoes, just put your heart down and wear your own shoes and let the Basketball Association punish you. 
 merchants stealing music fines for advertising effect 
 costs 1 million 500 thousand for wearing a pair of shoes. For CBA players, no one pays for the price. The penalty of < a href= "http://sjfzxm.com/news/index_c.asp" > Basketball Association < /a > is directly deducted from the club's bonus, and has no right to interfere with the players' business contracts. The club will not be the big head. The fines will have to be paid by the sponsor NIKE company. 
 last year, Li Xuelin's NIKE ticket was immediately reacted by the company's ticket. This year, the ticket was accumulated, silent, until yesterday, the amount reached 1 million 500 thousand of the ceiling. 
 it seems that it has paid millions of money, but the advertising effect is not seen. After each round, Li Xuelin's "no shoes change" can become a point of view. Even CCTV's sports news constantly appears in his picture, and also makes the exposure rate of NIKE increase greatly. This effect is obviously not 80 million special fee can be bought. 
 > a href= "http://sjfzxm.com/news/index_c.asp" > NIKE < /a > the company is aiming at loopholes in the basketball association system, anyway, 1 million 500 thousand yuan to the top, anyway, violation will not be banned, simply allow the fine to fly up, in exchange for Li Xuelin's frequent exposure in the media. From the point of view of business promotion, the businessman's wishful thinking is not wrong. 
 paper on Basketball Association should take into account the interests of all parties 
 at present, China's < a href= "http://sjfzxm.com/news/index_s.asp" > Sports League > /a > and club's income almost all depend on sponsors. The annual sponsorship fee of Li Ning Co is 4 hundred million, so that the League club can get 10 million dividends a year, which is higher than the 6 million of the first big league matches in China. This is why the basketball association is "one size fits all" and protects the interests of sponsors. 
 in the business model of < a href= "http://sjfzxm.com/news/index_s.asp" > NBA < /a >, the Premier League, the Spanish League and other league matches, the club's main income comes from media copyright, commercial sponsorship and surrounding commodities. The players can decide for themselves which brand dealers to sign, "a href=" http://sjfzxm.com/news/index_s.asp "C" Luo "/a". They can wear the Real Madrid jersey of "ADI". 
 < < a href= > http://sjfzxm.com/news/index_s.asp > > Li Xuelin < /a >, Lining has publicly stated: "the rules of the Basketball Association and the terms of the business should not only guarantee our interests, but also understand the needs of athletes. The sponsorship of the Western League does not come from sporting goods, so athletes have a lot of space to choose sporting goods, but most of our games are sponsored by our a href= "http://sjfzxm.com/news/index_s.asp" sports brand /a, so that other sponsors can hitch a ride. We should really consider our interests, but based on our national conditions, this is the only way to do so. 
 > from a href= "http://sjfzxm.com/news/index_s.asp" > Anta < /a > to Lining, the shoe shoe storm has been wiping away in CBA for many years. For a href= "http://sjfzxm.com/news/index_s.asp" > sponsor "/a", high input naturally needs high returns.