Zalora Raised $112 Million In The New Round Of Financing.

< p > German electricity supplier "incubator" RocketInternetGmbH announces its Southeast Asia < a href= "http://www.91se91.com/news/index_c.asp" > Fashion electric business /a /a Zalora and Australian fashion business TheIconic to get $112 million from the UK's second richest LenBlavatnik's industry group AccessIndustriesInc..

This is the latest round of financing that Zalora has completed after obtaining the total amount of $100 million in May this year. It also includes New York hedge fund ScopiaCapitalManagementLLC and other institutional investors.

RocketInternetGmbH said that this paction is the highest amount of financing in the history of e-commerce enterprises in the Asia Pacific region.

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< p > AccessIndustriesInc.'s investment in RocketInternetGmbH began in June this year, when it invested $130 million in the Russian fashion business Lamoda, which was founded by RocketInternetGmbH, and invested more than $400 million in RocketInternetGmbH after a month.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Zalora < /a > known as Southeast Asia's largest fashion business, selling more than 500 brands of products, headquartered in Singapore, serving Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, Brunei, Taiwan and Hongkong and other countries and regions.

Although it has not yet been established, RocketInternetGmbH has said that Zalora currently has tens of millions of dollars in revenue, and the independent Zalora websites attract about 20 million visitors per month.

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< p > reliable news is that Zalora plans to use the newly raised US $120 million cash to continue farming a href= "http://www.91se91.com/news/index_p.asp" > Southeast Asian market < /a >

Although the scale of e-commerce market in Southeast Asia is still small, it generates only 60-70 billion US dollars per year, but the local population is more than 600 million. The middle class is rising rapidly and has great potential for development. ATKearney, a management consulting firm, predicts that the scale of e-commerce in Southeast Asia will grow by 30% annually.

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< p > except for RocketInternetGmbH and AccessIndustriesInc., other investors who invest in Zalora also have Morgan, Datong, which has invested millions of money last year, and German retail group TengelmannGroup, SummitPartners and Invus, which injected 20 million euros in March this year.

RocketInternetGmbH investors include Swedish investment company InvestmentABKinnevik and the French luxury group KeringSA (KER.PA), which opened its 10 million euro financial investment in December last year.

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< p > Zalora is an online fashion and footwear shopping website, headquartered in Singapore, providing the world's most fashionable fashion designers international fashion products.

At present, Zalora operates in Singapore, Indonesia, Malaysia, Brunei, Philippines, Thailand, Vietnam, China Taiwan and Hongkong, China.

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< p > Zalora currently operates in eight countries, including Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Hongkong and Brunei.

The problem is how to find a planning solution that can integrate all the branches in different countries and work together.

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< p > "we have offices throughout Southeast Asia. We need a centralized integrated system that helps us streamline the retail process and help every country's procurement team seamlessly cooperate."

Zalora Southeast Asia Senior Product Manager Sylvia Thom said.

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< p > Zalora expresses the hope that the new solution can achieve more efficient cost allocation and achieve more accurate next quarter product forecast by analyzing historical sales data, thus helping to inventory planning next season.

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