Tiffany Raised Christmas Jewelry For Zhang Ziyi.

　 Tiffany The blue of (Tiffany & Co.) seems to be "overshadowed" at the time of luxury 2012. In the three quarter of last year, Tiffany net profit was $63 million 180 thousand and earnings per share were 49 cents, compared with 89 million 690 thousand US dollars in the same period of last fiscal year and 70 cents per share, a 29.6% decrease.

Tiffany's share price also plummeted because its performance was far worse than expected. This "serious downturn" makes Tiffany have to put the last hope in the Christmas season that can activate the market. Despite a slight increase of 1% in the four quarter, the situation is still not optimistic.

However, Tiffany's first quarter sales increased by 9.32% over the same period last year. President Tiffany And CEO Michael J. Kowalski breathed a sigh of relief. Although it is still far from the 20% in 2011, it did get warmer compared with 8% last year.

This year's three quarter report is exceptionally beautiful, and the net profit of the brand is $94 million 600 thousand, a 50% increase over the same period last year of 63 million 180 thousand dollars. Michael J. Kowalski The corners of the mouth also rose slightly.

　　 Three quarterly forecasts exceeded expectations, Asia Pacific market surged by 27%

As of October 31st, Tiffany's third quarter revenue was $911 million 500 thousand, up 852 million 700 thousand from the same period last year, up 7%, and also exceeded analysts' expectations of $888 million. Net profit of $94 million 600 thousand, earnings per share of 73 cents, this performance is better than the same period last year, and far beyond analysts' expected earnings per share of 58 cents.

Tiffany's gross profit in the third quarter was US $519 million, up from US $464 million in the same period last year. Operating profit was $154 million, up from $117 million in the same period last year. Retailers say this is due to a reduction in pressure on product costs and prices earlier this year, and is also affected by lower tax rates in the third quarter.

By region, sales in the Asia Pacific region continued to rise, with total sales reaching US $238 million, an increase of 27% over the same period last year. Europe's total sales volume was 104 million US dollars, up 7% from last year's growth rate, and its growth rate was second. The Americas market is relatively stable, with total sales still holding the largest share to 417 million US dollars, an increase of 4% over the same period last year. The Japanese market is still not ideal, with a total sales of $128 million, down 13% from the same period last year.

It is worth mentioning that the Asia Pacific region's Tiffany jewelry company, which surged 27% in sales volume, is more likely to seize the opportunity to expand its branches. In the third quarter, Tiffany opened 6 new retail stores, one of which is in Ji'nan.

Tiffany, vice president of investor relations Mark Aaron (Mark Aaron) also said, "in the Asia Pacific region, the company's sales continued to grow, from China to Singapore, South Korea and Australia, the sales scope is also very extensive, especially the consumption ability of tourism customers is not to be underestimated. But at the same time, we also see more opportunities for development in the whole region, and the brand awareness of consumer groups is also increasing."

As of October 31st, Tiffany ran a total of 283 stores worldwide, up from 272 in the same period last year. Tiffany expects earnings per share in the 2013 fiscal year to be US $3.65 to US $3.75, up from 3.50 US $3.60 previously expected.

　　 Market value after Zhou Dafu, to promote brand

The Luxury Institute, the US luxury goods industry research institute, ranked the market value of 21 luxury listed companies. LVMH group Won the first place at a market capitalization of $83 billion 733 million. Summit group (Richemont) the market capitalization is about $50 billion 763 million, ranking second. Hermes (Hermes) ranked third in terms of market capitalization of $34 billion 243 million, and Swatch Group and Kering respectively entered the top five with 28 billion 551 million US dollars and 25 billion 565 million US dollars respectively. (Swatch)

It is worth mentioning that the jewelry business failed to enter the top ten, while the eleventh place was Zhou Dafu, the Chinese jewellery brand with a market capitalization of about 10 billion 443 million dollars. and Tiffany The market capitalization of $9 billion 290 million is after Zhou Dafu. The results of this survey are indeed surprising, but they fully reflect the Chinese market's long cherished wish for fashion jewelry and the tapping of its potential for consumption.

In particular, Chinese consumers' demand for colored diamonds and fashion jewellery is growing. It is Tiffany's understanding that the Chinese market is a great opportunity for the company. The results of both the financial report and the third party show that high-end shopping will become more and more popular all over the world.

The overall trend of the hard luxury industry also shows that high-end jewellery brands, especially in most Asian regions without mainstream brands, will still be favored by Western retailers.

In fact, Tiffany also strengthened the promotion of the brand at the end of the year. Of course, this is not the traditional advertising, but the 128.54 karat Tiffany Diamond "Tiffany legend Huang drill" with a net weight. It is a rare diamond that is fascinating and beautiful. It also symbolizes Tiffany's highest honor as a diamond authority. It is also one of the largest and most brilliant yellow diamonds in the world.

In fact, last year, Tiffany was especially famous for this world-famous. Tiffany Diamond Tiffany's legendary yellow diamond gives a new mosaic design to a luxury diamond necklace over a year long. Although it has been released since last year, it has kept the distance from Chinese consumers. Today, Tiffany's act seems to be more direct to China, which is more powerful than flat and single advertisements.

　　 Celebrate the surge of holidays and raise new media

In addition to market activities and advertising, the star effect is one of the best things that every luxury brand is good at, and Tiffany is the "typical" among them. When the Golden Horse Award had not yet been opened, Tiffany would lend the jewels. Zhang Ziyi What I didn't think of wearing was Tiffany's top diamond. Jewellery Witness Zhang Ziyi's Golden Horse Award for the first time.

In addition to these market operations, Tiffany has also worked hard in the new media. The official website of the new design has also been launched recently, and its Chinese website is also online. You can learn more about Tiffany's full range of products on this website, and explore Tiffany's brilliant inheritance over 175 years through detailed brand stories.

In addition, Tiffany's proud social media communication is seamless with the official website. All products can be shared by one key. Sina micro-blog 。 Through the website, you can also link directly to Tiffany's official and Tiffany Youku video area, instantly understand the latest developments of the brand, and further enhance the promotion of the Chinese market in the new media.

These efforts are natural. tiffany & co The preparation for the sustained growth of performance and the "sky time" is also particularly important. Until now, we still remember clearly that in the first quarter of this year, Tiffany made a good start than expected with the advantage of Valentine's day. In the earnings report, Tiffany's first quarter sales volume was 895 million US dollars, which was higher than the analyst's expectation of US $855 million, an increase of 9.3% compared with the same period last year, and the growth rate was 13% according to the constant exchange rate.

Next Christmas Season and Valentine's day are also expected to show a new surge by many analysts. Recently, Tiffany brand store in Fifth Avenue, New York, has updated its Christmas festival window in 2013. It opened the Christmas feast with the visual effect of dreamy beauty.