Russia'S Footwear Market Continues To Grow

< p > Russian business consulting website recently reported that according to the global and Russian footwear market research and analysis data, the total scale of the Russian footwear market in 2012 amounted to US $30 billion 700 million, an increase of 12% over the previous year.

Compared with the first half of 2012, the Russian footwear market in the first half of 2013 showed an increase of 5% in real terms and 7% in value terms.

< /p >

< p > in the first half of 2013, Russia's < a href= "http://www.91se91.com/news/index_c.asp > > shoe market turnover < /a > $16 billion 940 million.

Analysts predict that the market will remain positive in the next 3 years. The market will grow at an annual rate of 7-11%, and the total market will reach nearly $40 billion in 2015.

< /p >

< p > Discovery Research Group research group assessed the proportion of basic price of < a href= "http://www.91se91.com/news/index_c.asp > footwear market < /a >.

In 2012, the proportion of high price accounted for 10%, the proportion of medium price accounted for 38%, and low price accounted for 52%.

Experts believe that the middle price level has the most promising future, which is related to the increase of per capita income and the change of consumer culture. Consumers pay more attention to the brand, style and design of shoes.

In 2012, the total price of the medium priced market reached US $11 billion 700 million, and by 2015, the total market will increase to US $17 billion 400 million, and the market share will reach 44%.

< /p >

< p > > a href= "http://www.91se91.com/news/index_p.asp" > Russia < /a > the overall level of footwear market is quite low.

In 2012, the share of retail chain stores was 35%, of which ten of the footwear chain accounted for 20%.

In recent years, the share of the grocery market has declined, but according to analysis, its share still accounts for about 40% of sales.

In small towns with a population of less than 100 thousand, the grocery market has a strong position.

< /p >

< p > the most integrated one is the medium price market. It mainly uses the local small footwear chain network consisting of 3-5 stores, while the share of the large chain network is less than 10%.

< /p >

< p > the research institutes ranked Russia's largest footwear chain network by price.

As of September 2013, the largest number of low-priced stores was the center shoe city company, with 1200 stores, the most expensive mid priced shops were the Russian shoe city, with 253 storefronts, and the most expensive shops were Carlo Pazolini, with 165 storefronts.

On the whole, the top 5 chain networks in the Russian footwear market include central shoe city, Unichel, Kari, Belwest, and shoe city in Russia.

< /p >

< p > in addition, the footwear chain network will actively invest in brand development and improve varieties, introduce foreign designers to promote new loyalty plans and expand the scope of services, such as installment payment for customers.

< /p >

< p > related links: < /p >

< p > in recent years, the average annual shoe purchase per person in Russia has risen from one pair to three pairs, and the shoe market has become the third largest market after food and clothing.

Russian made shoes are comfortable and durable, but they are simple in style and simple in style.

With the increase of income level, Russian consumers are increasingly concerned about the design style of shoes, while practical demand is coming back to secondary position.

< /p >

< p > to understand the history of the shoe market in Russia is conducive to explaining the main development trend of the shoe market today.

In the former Soviet Union, Russian shoes were mainly made in China, when Russia produced tens of millions of products every year.

At that time, although people often wore strong and comfortable domestic shoes, they did not forget to search for some fashionable imported shoes. But in those days, imported shoes were very easy to buy.

< /p >

< p > at the beginning of this century, high quality European shoes began to appear in the Russian market.

These European shoes are of various styles and varieties, and the styles and styles of European shoes are also changing during the season.

At this time, more and more Russian consumers concerned about the design of shoes, so in the strong competition of European shoes, the single style of Russian domestic shoes slowly lost their position.

< /p >