CCTV Releases The World's 2013 Independent Brand Value Evaluation Of China's Manufacturing Industry, Anta Is Famous.

Recently, 2013 evaluation of independent brand value of China's manufacturing industry Results for the first time in the world, local enterprises in Quanzhou Anta 361 degrees, noble birds, Jordan Sports And so on in 2013 China's manufacturing industry independent brand clothing shoes and hats industry, it is reported that China brand building Promotion Association It was formally established in June this year, and released the results of brand evaluation every year in December 12th. Now, let's look at the details of the world's clothing and shoe net.

All along, although China is a big manufacturing country in the world, domestic brand cultivation is still at the initial stage, with less famous international brands and low export profits, which is in a disadvantageous position in the international market. At the same time, for a long time, China has no professional, authoritative and internationally recognized brand value review body. In order to promote our enterprises to strengthen brand building To better participate in international business competition, China brand building Promotion Association, China Council for the promotion of international trade, China Asset Appraisal Association, China Institute of standardization and CCTV Financial channel jointly released the evaluation results of China's manufacturing independent brand value in 2013.

Deputy director general of AQSIQ Chen Gang Indicates that the national planning requirements of 12th Five-Year are promoting Independent brand construction To enhance brand value and efficiency. In particular, the new central government proposed to build an upgraded version of China's economy, with a focus on the transformation and upgrading of the real economy. Faced with the aggravation of resource and environment constraints and the new situation of the new round of national industrial transfer, China's traditional competitive advantages of resources and labor have been weakened, upgrading product grades and brand added value, cultivating new competitive advantages of industries has become an urgent task for China's industrial structure adjustment and economic transformation and upgrading.

It is reported that in order to implement the brand strategy, the Ministry of finance, the Ministry of industry and commerce, the General Administration of quality supervision, inspection and quarantine, the China International Trade Promotion Council and CCTV five jointly launched the formal approval of the China Council for brand building, which was formally established in June this year. The international standard working group and evaluation group on tangible assets, quality, service, technological innovation, intangible assets and other five aspects have been established and made full use of all sources of resources.

According to the introduction, this selection is based on the principle of voluntary participation by enterprises, without charging any fees, taking the net profit of 50 million yuan as the threshold index, selecting 10 industries, and calculating the brand value of enterprises from two aspects of tangible assets and brand strength. In the future, China will release every December 12th. Brand evaluation Result.