The Eleventh China Professional Wear Entrepreneurs Summit Was Held Successfully

Nike Water Test O2O: Changing Consumer Spending And Exercise Habits

From the perspective of the Internet, Nike's digital strategy is actually building a sports ecosystem at the bottom, helping more consumers develop exercise habits, and making sports become an indispensable part of people's lives. Through social interaction to attract more users to participate, and then through data to form user stickiness, and then interact with data and social interaction, so that users can complete the precipitation on the Nike+ platform, this is the essence of Nike O