Electricity Supplier Shocks Lead To Slowdown In Retail Sales Of Shoe Enterprises

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Taobao Tmall < /a > "double 12" e-commerce shopping Carnival has been gone, official sales have not been announced. According to the third party data statistics, a female shoe brand sales ranking obtained by the magic cube shows that on the day of "double 12", camels, Yi Erkang, red dragonfly and Daphne four brands sell more than ten million.

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< p > look back this year, "double 11", online and offline competition has shown an unprecedented fierce situation.

In comparison, the total sales volume of Tmall and Taobao is over 35 billion yuan.

According to the statistics of the China National Business Information Center, the retail sales of 50 key large retail enterprises increased by 5.5% over the same period in November 2013. The growth rate was 2 percentage points higher than that of last month, which is still at a relatively low level. Meanwhile, the effect of the promotion activities under the line is rather flat.

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< p > "affected by the impact of electricity suppliers, rising costs, inventory crisis and other factors, the Ministry of Commerce focused on testing 3000 key retail enterprises sales growth of 8.3%, down 7.6 percentage points year-on-year, of which shoes and hats grew 9.3%, down 7 percentage points over the same period."

Lu Hua, deputy director of shoe making office of China Leather Association and director of Specialized Committee, director of leather shoes and tourism shoes, released the annual report of China Leather Association shoes shoes 2013 annual meeting in 2012 and the first half of 2013.

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< p > < a > href= > http://www.91se91.com/news/index_x.asp > footwear retail > /a > slowdown. Besides the impact of the electricity supplier, the cost increase is also a factor.

According to Lu Hua, it is estimated that the annual consumption of shoes is 3 billion 350 million pairs, the output is 13 billion 370 million pairs, and the consumption per capita is 2.5 pairs.

Among them, the per capita consumption of footwear in cities and towns is close to 3 pairs, the amount exceeded 400 yuan, an increase of 11%, and the total consumption in the domestic market is expected to reach 340 billion yuan, an increase of 14%.

Footwear prices continue to come from cost push rather than supply and demand. Driven by rising cost of labor, raw materials and rents, footwear consumption prices continue to grow, year-on-year growth of 2.3%.

At present, the biggest difficulty faced by the entire retail business is the increase of operating costs, including the two main components of rent cost (including market discount) and labor cost.

Among them, the average cost of rents increased by about 30% and the average cost of labor rose by 15%, which is a great challenge to the retail industry.

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< p > in recent years, domestic a href= "http://www.91se91.com/news/index_h.asp" > sports goods < /a > excessive expansion of the industry, the industry is too optimistic about the market capacity estimation, coupled with the sudden tightening of the macroeconomic environment, and the sales channel hoarding large quantities of inventory, has a negative impact on the brand's profitability and financial position.

Because the sports brand is basically a wholesale mode, in the company's financial information, the completion of wholesale is regarded as the completion of sales, and its book inventory level is relatively low, basically high or low double-digit, and a large number of stocks are concentrated in the hands of retailers.

The stock crisis also caused a slowdown in retail sales.

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< p > and against these three factors, Zhou Gang, vice general manager of Zhengzhou Shuangfeng shoes industry Co., Ltd. has different opinions. "The electricity supplier is affecting the retail industry, but it only impacts the traditional old enterprises, and the emerging enterprises are still rising. Their combination with the electricity supplier is making their future.

The rising cost is an unavoidable problem. At present, the whole industry is in a fair competition environment, and the cost is rising. "

He said that when supply and demand remain unchanged, the retail price of shoes will also increase and profits will increase as well. Therefore, simply emphasizing cost pressures will not help.

In response to the impact of the electricity supplier on the footwear industry, BELLE international senior vice president Song Xiaowu said that the electricity supplier is the development trend of the whole industry. In the next 20 years, the electricity supplier will coexist with the retail entity store, and the key is what kind of thinking and innovation the entity store will take.

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