Footwear Orders Transfer Worry About Production Transformation Must Go Out

< p > China's < a href= "http://www.91se91.com/news/index_x.asp > > footwear > /a > Product" transfer of orders "phenomenon is worrying. Industry experts pointed out that domestic footwear manufacturers should transform from low-end manufacturing to high-end product design and production, dig and focus on subdivision, meet the individual needs of consumers and take the road of brand development. The government should also take measures to support the transformation and development of labor-intensive industries and support enterprises to "go out". < /p >
< p > despite the fact that the export of traditional labor-intensive products including footwear has maintained a relatively good growth momentum in the first 11 months, the share of China's footwear products in some export markets is gradually being replaced by other developing countries. < /p >
< p > data show that in the first three quarters of this year, the market share of China's footwear products in the United States dropped to 70.4% from 76.1% in the same period in 2009. Vietnam has replaced Hongkong, China as the second largest source of imported footwear in the United States. < /p >
After a p interview, it was found that although the footwear orders in the United States shifted to neighboring countries, the situation was different, and some export enterprises were also benefited. < /p >
< p > < strong > the situation is not the same. < /strong > < /p >
< p > "orders from the United States increased by 10% this year. We are considering adding several production lines next year." Bi Wenjie, general manager of Zhejiang native produce and animal products import and Export Group Co. Ltd., is somewhat unexpected. He said that the above performance was brought to them by "order transfer". < /p >
< p > Bi Wenjie analysis shows that the transfer of footwear orders in the United States has a greater impact on the Guangdong area with Dongguan as its core, and the loss of cost advantage is particularly evident in Guangdong. But while some orders are moving to Southeast Asia, many orders have shifted to the Southern China region, including Zhejiang and Fujian, which have perfect industrial chains and mature technicians. < /p >
< p > "rubber shoes, which are different from leather shoes, industrial and mining, chemical industry and other industries, require higher technology and equipment. This part of shoes is the largest increase in orders, and it is expected that there will be room for 5%~10% to rebound next year." Bi Wenjie said. < /p >
< p > Anhui Huizhou Merchants Group new energy Limited by Share Ltd footwear branch manager a href= "http://www.91se91.com/pioneer/" > Li Guibin < /a > also indicated that the low cost advantages of Vietnam, Indonesia and Kampuchea led to mass production and investment transfer, but "overall, the diversion is still dominated by low-end footwear". "Footwear imports in the United States have improved recently, and some retailers expect footwear sales to increase in 2014, so they start to hoard goods." Zhang Li, deputy director and Research Fellow of the comprehensive strategic research office of the Ministry of Commerce, believes that the development of the American leather shoes market is faster than that of China's shipment to the United States. China is still the leading supplier of footwear products because of its unparalleled advantages, such as huge production, well-established infrastructure and supply chain. There is no obvious reduction in the existing orders of enterprises. "How to consolidate and stabilize China's manufacturing status is very important." < /p >
< p > < strong > transfer trend into consensus > /strong > < /p >.
< p > although the situation of these enterprises is gratifying, many executives and experts from the interviewed enterprises indicated that the diversified trend of us purchasers' purchase of < a href= "http://www.91se91.com/news/index_x.asp" > leather shoes < /a > will continue. < /p >
< p > American footwear products are almost 100% imported. Data show that the first three quarters of this year, although China is still the largest importer of footwear products in the United States, and even the footwear products imported from the United States increased by 10.9% over the same period last year, the market share of Chinese footwear products in the United States dropped from 76.1% in the first three quarters of 2009 to 70.4%. Meanwhile, the market share of footwear products in Hongkong, China, also dropped to third. < /p >
< p > Zhang Li reminds us that the order transfer tide has occurred since 2008. With the accession of some multinational companies in the past two years, it will further accelerate. "Although we still have a strong advantage at present, the adjustment of the industrial layout of transnational corporations will accelerate the improvement process of < a href=" http://www.91se91.com/news/index_s.asp > Southeast Asian industrial chain < /a >. "While enhancing competitive advantage, the government should also take measures to support the development of labor-intensive industries and support enterprises to" go out ". Zhang Li said. < /p >
< p > > Xiong Xiaokun href= http://www.91se91.com/pioneer/ http://www.91se91.com/pioneer/ > > /a also said that China's footwear industry has a relatively sound and strong foundation. Domestic footwear manufacturers should transform from low-end manufacturing to high-end product design and production, dig and focus on subdivision, meet the individual needs of consumers, and more importantly, take the road of brand development to improve the added value and sustainable profitability of products. < /p >
< p > to this, Bi Wenjie said: "the investment in soft power has been increasing continuously, and two proofing rooms are being built." It is normal to invest in a proofing room, from material to mold, then to designers and senior blue collar staff. < /p >