China'S Shopping Center Broke 4 Thousand In 2015

DDT China joint China Chain Operation Association jointly issued the "2013 China shopping center and chain brand cooperation development report", pointing out that China Shopping Mall After the "blowout" stage of development from 2009 to 2013, it will soon enter a critical period of rational development and growth.

Wu Ruiling, Deputy Secretary General of China Chain Store Association, said: "the overall development trend of shopping centers in China is consistent with the macroeconomic indicators such as gross national product, total retail sales of social consumer goods and per capita disposable income. It depends on large-scale urbanization, urbanization and the improvement of social consumption capacity, and maintains a rapid growth momentum. It has made positive contributions to satisfy residents' consumption.

At the same time, the general pursuit of super large volume of business philosophy and the positioning of "fine products + famous products" have led to blind construction everywhere, and some regional market supply is far beyond consumer demand, resulting in serious waste of resources; "homogenization" phenomenon has become increasingly prominent. business risk Skyrocket. "

If there is no transformation to adjust the format, homogenization will not change fundamentally in the next three years. Wu Ruiling believes that the low popularity of local brands and the tolerance of shopping centres and the willingness to cultivate are all factors that restrict the transformation. In addition, the impact of e-commerce is huge, and the pressure of shopping centers is quite large. However, the quality of shopping centers is high, and the full range of shopping experience, plus the guarantee of replacement and warranty, makes it still have room for development.

The report shows that more than 56% of the enterprises have already made use of mature ones. B2C The remaining companies said they would be "electric shock" for the next three years.

Wanda Plaza ranked first in the "China shopping center enterprise TOP10" in 2013 organized by the China Chain Store Association. The city also entered the top ten. The former has 85 shopping centers, reaching 109 by the end of next year, and the latter will probably open 10 next year. According to the report, China has added 300 shopping centers every year and is expected to open up to 4000 by 2015.

According to incomplete statistics of Thomson Reuters' m & amp; acquisition history, as of November 13, 2013, the volume of M & A transactions in China's traditional shopping centers grew by at least 44% compared to the same period last year, a total of 36, with a total close to 4 times that of 2012. Among them, in January 2013, Beijing Wangfujing bought the spring department store, bought 97% stake in two times with the transaction amount of 651 million US dollars; in August, Huarun 10000 integrated the Tesco China store to set up a joint venture company Liyuan, Huarun accounted for 80% stake, Tesco Holdings 20%.

Long Yongxiong, a leading partner in DDT's China consumer industry, believes that the form of alliances for foreign operators is an important way to crack down on pressure. It can be judged that mainland mergers and acquisitions are on the rise. For enterprises with better operation ability and strength, under the environment of economic fluctuation, it is a feasible strategic choice to break through the bottleneck of regional or industry through merger and acquisition, and to break through the weak scale market at low cost and break through the scale synergy effect.