China'S Luxury Goods Growth Rate Is Low Again, Dubai Market Will Grow Optimistically.

< p > three years ago, the major luxury brands began to craze in China's two or three tier cities. In the past one or two years, international brands such as Louis Weedon (Louis Vuitton), Chanel (Chanel), Harry Winston (Harry Winston), Cartire (Cartier) and Boboli Burberry gradually reduced their expansion efforts in China, and optimized and integrated the existing stores. On the one hand, they closed down shops with poor store efficiency to find new locations, and on the other hand, too old shops made new decorations or area expansion.

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< p > in fact, since last year, there have been many reports that the luxury goods industry is facing "cold winter", but the leadership of the luxury brand still holds a more optimistic attitude until China's anti-corruption policy is becoming more and more intense, and the financial reports of the major luxury groups are the best embodiment.

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< p > for example, Kai Yun group's revenue declined 1.5% to 2 billion 520 million euros in the three quarter.

Kai Yun group is the first to admit that Gucci (Gucci) sales fell in China.

Although refused to disclose specific data, but also expressed as "single digit".

Gucci, the founder of Kai Yun group, fell 5.4% in the current quarter after falling 0.1% last quarter, becoming the worst performance since the 7% quarter of 2009 three.

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Analysts said that China is no longer a two digit economic growth, but the average annual growth rate is 8.3% in the next five years, according to analysts interviewed by P.

Therefore, in a longer period of view, the development of the luxury market depends on emerging markets such as China, India and the Middle East. The growing middle class will continue to buy luxury goods, which also offset the negative evaluation of weak demand in the US and Europe.

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In the luxury industry, which brand does not want to admit that the decline in sales in China is due to the "anti-corruption" policy, because they want to build up high-end, unique, scarce, fancy brand culture, history and other characteristics. P

They do not want to hang the title of "high officials gifts".

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< p > industry sources said: "take the watch brand, the brand side wants consumers to understand the table, love the table, love to appreciate the beauty of the machine, but these people's pursuit of watches is not tens of thousands of Yuan entry level, but the entry level accounts for at least half of the brand sales. They are also the best choice for gift giving."

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< p > for example, leather goods and fashion brands. When consumers enter some luxury stores, the salesperson who smiles will greet and provide services voluntarily. But before that, some brands will ask the clerk, "are you picking for yourself or giving gifts?" < /p >

"P" Bain&Co Bain said that the sales of men's wear and watches were hit by 2013, because sales of Chinese watches were hit by the Chinese government, and the sales of Chinese watch market dropped by 11% in 2013.

Data from the Swiss Federation of watches and clocks showed that the sales of watches in mainland China fell by 14% in the first 10 months.

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< p > in the luxury report released by Bain, the total sales volume of luxury goods in 2013 will reach 217 billion euros, 212 billion euros in 2012, and the development in the two or three quarter is almost stagnant.

Bain also predicted that the capacity of the luxury goods industry will reach 245 billion -2550 billion by 2016.

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< p > it is worth mentioning that in 2013, China's "a href=" http://www.91se91.com/news/index_c.asp "luxury" /a "market growth rate hit a new low since 2000, only 2%. In addition to the economic slowdown, the Chinese government's fight against corruption and Chinese consumers tend to become the main reason for the slowdown in Yu Hai's purchases.

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< p > statistics show that in 2013, 29% of the customers who purchased luxury goods came from China, and in 2013, the total volume of luxury goods amounted to 15 billion 300 million euros. China would surpass France to become the fourth largest luxury consumer market in the world, second only to 62 billion 500 million euros, the US, 17 billion 200 million euro dollar Japan and 16 billion 100 million euro Italy.

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< p > however, the "Southeast Asia" is known as the "new Asian emerging market". The luxury paction volume will increase by 11% over 2012.

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< p > < --EndFragment-- > Bain&Co Bain Shanghai partner BrunoLannes said that the mentality of luxury goods in the Chinese market is changing, mainly reflected in two aspects: on the one hand, from the previous lookout site to focus more on strategic focus, on the other hand, from looking for growth points to create growth points, including increasing customization services and so on.

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Geographically, more than 1/3 of the world's population lives within 4 hours from Dubai. The remaining 2/3 people are only 8 hours away from Dubai.

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< p > in the past ten years, the number and quantity of visitors to Dubai International Airport have been remarkably increased.

Among them, the number of international travellers has almost doubled, from 24 million 800 thousand in 2005 to 47 million 200 thousand in 2010.

Last year, the airport received more than 140 airline carriers, 57 million passengers from 225 destinations around the world.

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< p > recently, the 154th plenary session of the International Exhibition Bureau voted in November 27th in Paris, France to produce the 2020 registered World Expo host city. The UAE bid for the city of Dubai defeated Yekaterinburg, Brazil St Paul, Turkey Izmir, and became the final winner.

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In the end, the United Arab Emirates city Dubai successfully won the right to host World Expo in 2020, and the Dubai based UAE said it expects to pport more than 70 million passengers in six continents in 2020.

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< p > of course, the luxury of Dubai not only attracts tourists' attention and yearning, but also the decision-makers of luxury goods group have more long-term vision and the most acute sense of smell than the ordinary people.

According to statistics, the Middle East is one of the fastest growing markets for Swiss watch exports.

In the first ten months of this year, Swiss watches increased 13.3% of the total value of exports to the United Arab Emirates last year, reaching 771 million 500 thousand Swiss francs, making the UAE the tenth largest market of Rui table export.

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< p > this signal, < a href= "http://www.91se91.com/news/index_c.asp" > Swatch < /a > group (Swatch Group SA (UHR.VX) has long been known.

According to the financial report, in the first half of this fiscal year, by the 1% positive exchange rate, Swatch Group sales increased by 8.7% to 4 billion 181 million Swiss francs in the first half of fiscal year June 30, 2013, operating profit reached a record 910 million Swiss franc, operating profit margin was 22.9%, net profit Rose 6.1% to 768 million Swiss francs, and net interest rate was 19.2%.

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< p > although the performance in the first half of this year has increased steadily, it is unlikely that the group's sales will exceed 9 billion Swiss francs this year.

Nevertheless, Swatch group is also vigorously developing its emerging market business.

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< p > recently, the group announced that through its subsidiary Technocorp Holding Ltd., it purchased from the Dubai Royal Investment Fund Dubai Holding LLC the a share href= "http://www.91se91.com/news/index_p.asp" > the Dubai "/a" retail group's 18% share rights. After the paction, the shareholding ratio of Swatch group will increase from the original 40% to 58%, forming a holding company.

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< p > it is reported that Rivoli Investments LLC is mainly engaged in watch retail business, including the products of various brands of Swatch group, and has more than 360 retail outlets in the Middle East, with more than 1500 employees.

Swiss private bank Vontobel analyst Rene Weber estimates that Rivoli Investments LLC60%'s sales come from Swatch Group Ltd. (UHR.VX) brand of Swatch group.

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< p > in fact, Swatch group's purchase intention is not difficult to guess. After forming a controlling group, the group can integrate the Middle East retail channel through holding Rivoli Investments LLC, which will bring faster sales growth and better business performance to the group.

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