BELLE International Sponsors Elite World Model Competition Exclusively.

One of the most influential countries in the world The thirtieth Elite World Elite Model Competition The first global finals in Shenzhen, China, ended in November. In order to perfect this International Fashion Festival, Belle International As the largest female footwear and sportswear retailer in China, with its leading position in footwear industry and fashionable and excellent quality foundation, it has become the sole footwear sponsor of this competition, and is the top 55 from 53 countries and regions in the world. Supermode Players provide competition and training shoes to meet the dress requirements of the supermodels.

BELLE international has nearly 30 brands of different levels and styles. It also acts as a proxy for many famous foreign countries. Shoe brand And the world famous sportswear brand. The brand of the group has launched hundreds of fashion shoes synchronized with the trend of Europe and the United States every quarter. In order to strive for perfection, every product has been carefully manufactured to ensure that the quality reaches the international level. BELLE International's tailor made fashionable shoes for the competition not only make the 55 supermodels players from the world display their professionality and temperament in the two week devil training camp, but also play their best state in this eye-catching fashion feast of the finals.

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Shoe giant BELLE settled in Suning to fully develop O2O

Recently, as a well-known shoe giant BELLE group has settled down in Suning in low profile, and has become another large company in the Suning open platform. Shoe brand One of. Insiders pointed out that Suning is the first large-scale O2O platform to complete the comprehensive integration of the two platforms under the online and offline platforms. The BELLE group's settlement in Suning will help to comprehensively launch O2O and achieve a new round of market competition.

It is understood that at present, BELLE group has Suning Completed the signing of the settlement agreement, and reached a clearer strategic cooperation plan for the future. Before the Spring Festival of 2014, BELLE's best buy Fashion Mall will be unveiled in suning.com, and it will have a total of nearly 1000 SKU products including disposable men's wear, women's wear, women's shoes, men's shoes, sports, outdoor, children's shoes, bags and so on. It is estimated that by the first half of 2014, BELLE group will also complete four different official flagship stores on suning.com website. The four flagship stores will carry out specialized operation through the four main categories of shoes, sports outdoor, clothing and accessories.

According to the relevant personages of BELLE group, BELLE group is a famous shoe brand chain operation company in mainland China. At present, the group has Belle (BELLE), Tata (HERS) and JipiJapa top 10 self owned brands. In July 2011, BELLE Group officially launched an independent e-commerce platform, excellent shopping mall. After 3 years of rapid development, the excellent shopping mall has become China's leading online shopping platform for shoes, clothing and fashion products. In order to better integrate services of two different groups on line and online and upgrade the service experience of consumers, in September 2013, the excellent shopping mall formally put forward the strategy of "online offline integration", which marks a key step for BELLE group to explore O2O business mode. Entering the sunning open platform is entirely in line with BELLE group's efforts. O2O The strategic demand of business mode.

BELLE group said that Suning is the actual combat faction and pioneer in the layout of O2O business mode, and has achieved remarkable results. BELLE group's settlement in Suning is beneficial to the two sides to realize the comprehensive benefits of 1+1>2 through complementary advantages, and help BELLE electric providers to complete the curve overtaking in the O2O competition.

Reporters learned that, as Suning's first large-scale footwear brand, the two sides cooperate in addition to the PC side. In the future, the two sides will also plan to cooperate with three different platforms, such as stores, mobile terminals and TV terminals, and launch diversified services such as fashion matching, limited special provision, store try on, and store self promotion, so as to innovate the new experience of shoe industry service.

Insiders pointed out that, throughout the development of China's electricity supplier, Suning is not only the most aggressive retail giant in O2O mode, but also the most suitable commercial enterprise to carry out the dual line O2O mode. The purchase of vertical businesses such as excellent purchase, brewmaster net, wheat bag, and the entry of brands such as Hongxing Mei Kai Long, BELLE group and Geely Automobile, or just saw Suning's leading edge and development prospect in O2O.

According to Suning insiders, apart from BELLE group Besides, Suning has also entered into agreements with hundreds of famous brands such as Metersbonwe, Daphne, Fifth Avenue, GXG and so on. The official flagship store will be launched on suning.com website before and after the Spring Festival.