Beijing Luxury New Collective "Cheap Sale" Survey

Last weekend, the Beijing business daily visited Beijing. Shopping Mall It is found that many international luxury brands are on sale. These include first-rate luxury goods such as Dior, Burberry, YSL, Tod 's and so on. Once changed, "a bag is hard to find". In the Dior store of Xinguang world, about 20 2013 spring and summer shoes were labeled 40 percent off.

The shopping guide said that the discount style was more and some of the styles were sold out. In the Burberry store, clothing in the autumn and winter 2013 was reduced to 50 percent off, and the 50 percent off zone was specially established. In addition, there are low discount packages that have been keeping prices strong in China.

The Beijing Commercial Daily reporter found at Gucci Jinbao Hui store that there was no direct publicity about the discount. However, after asking for the guide, they would be told that the whole two shelves were about 30 yuan and the purse and wallet were as low as 30 percent off. A 2013 new series of leather bags was priced at 16 thousand yuan, with a discount of only 11 thousand yuan. The original price of 16 thousand yuan long sleeved skirt 50 percent off after 8000 yuan.

In addition, YSL, Tod 's products are on sale. Consumers in the store also buy in discount areas.

Tod 's Xinguang tiandian store told Beijing Business Daily: "at the end of last year, the discount is usually around 10 percent off, and discount goods are very few. There are many 40 percent off commodities this year." Meanwhile, Burberry Cui Wei Plaza store. Sale The staff said that this year's discounts were not only great, but also lasted for a month.

In the past, luxury brand's five star honorable service is very rare in China, but "see people dish dishes" and neglect marketing. Recently, however, these big names began to engage in "siege" marketing in order to achieve their best results. Some consumers asked about the price of a handbag in the shop of YSL Xinguang World Shopping Center. At this time, four or five shopping guides were sold around, from styles to collocations, from discounts to cost performance.

An international big shop manager told the Beijing Commercial Daily reporter: "in the past, the new year was simply busy, and a person had to receive several customers. Now it is better to sell more salespeople than customers, and most of them go shopping and buy very little. " Miss Da Tian, a shopping mall, said, "look at a windbreaker for Burberry, but all the Beijing do not have the number I wear. The salesperson immediately transferred one from the field, which was impossible to transfer the goods so quickly."

Industry insiders familiar with luxury goods say there is a serious operational pressure behind this shift. In 2013, the performance of luxury goods declined to varying degrees, and Gucci's Kai Yun group. Luxury goods Revenue grew by only 1.5% in the three quarter of last year, and Gucci sales fell by 5.4%, the worst performance since 2009. China is also at a decline in the number of digits.

Zhou Ting, President of the Institute of wealth research, a luxury Research Institute, believes that the initiative to offer the price of the people is the choice of the international luxury brands after rational analysis of the domestic market. "The discount of future big international brands will be more normalized, and even the brand will choose to take the initiative to reduce prices to cater to the market." She said.