Excellent Buy Fashion Mall: Warm Winter Affects Down Clothing And Sells Well.

< p > this year, affected by warm winter weather, the winter clothing market has changed quietly. This year, sports light weight has dominated the market.

One of the largest fashion business providers in China is the head of the fashion shopping mall, which is like the Adidas, Nike, PUMA and so on. Compared with the traditional loose leisure products, the sales of the feather and down garments are reduced, and the traditional down jacket brand has also launched the ultra-thin down garment. The market structure has changed.

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< p > now in Beijing, Shanghai and other first tier cities, white-collar workers have become accustomed to light weight, thick money, medium length style and short winter clothes.

According to the data from excellent shopping mall, sales of outdoor and sports down clothing increased rapidly at the end of December 2013. Sales of brands such as wolf claw, north face, Keller stone, Columbia, Nike, ADI and other brands increased faster than those in 2012, rising by 40%-50% over the same period in 2012.

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< p > and with the approaching of the Spring Festival holiday, the excellent shopping mall also launched a wave of winter clothing ex gratia activities. "Excellent buy 2014 rush for the new year's goods, the whole field is low to one fold", "resistance to cold sports cotton feather series is as low as 70 percent off", "sports big clearance clearance two 299/399" and so on. During the activity period, Adidas's original price 1499 yuan of men's down jacket, the activity price 669.

The original price of Nike women's down vest is 799 cleared, and the activity price is 299 yuan.

The outdoor brands such as north face and Keller stone have also launched the activity of "weight doubling and warm doubling, and name 3 folding".

Xiaobian sends the message that "Spring Festival sweeps the new year's goods without soft hands, and the little partners want to rush ahead."

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