Snow Boots UGG's Past And Present Life

In the anti season holiday in Australia, one of the most popular questions asked by local friends is: why do Chinese people who come to Australia travel back with more than 10 pairs of winter boots? I want to say: they used to buy LV in France, and they went to Australia to buy UGG.

There are not many people wearing winter boots in Australia, although there is a boot shop in 35 steps on a street. Australian men generally wear less, are willing to show their athletic side, women, obviously prefer motorcycle boots, this fashion sense is stronger. I told them UGG. shoes How did they become popular in China? They raised their chin and laughed. You haven't even pronouncing the pronunciation of this word. You don't want to read "Ags" or "UGGs" for short.

UGG does not refer to the brand of a boot in Australia. It is collectively known as sheepskin boots. The brand and manufacturer of sheepskin boots are famous everywhere, such as UGGs, Shearers UGG, UGG Australian Made, UrbanUgg Boots... They blend the three words of Ugg into their brand names. I went shopping in the UGG Australian Made store in Sydney rock area, and the talkative salesmen reminded me that their sheepskin boots were made in 100% Australia - and the so-called Australian UGG we bought in China were mostly domestic foundry products, such as UGG Austrilia from Shanghai to Hongkong, which is a standard American brand made in China.

How did this kind of sheepskin boots come into being? Why is it called UGG Boots? The Australian Maritime Museum displays a pair of flat leather boots with a fur coat and a camel appearance. Each foot has a suture line in its middle, extending from the tiptoe to the boot. There is a coffee half round leather on the heel. The boot is slightly expanded, and the toe is slightly upturned. It looks very different from the present sheepskin boots, but it does not have the details of the latter. According to official reports, this is the first ancestor of UGG, who was first designed and manufactured by Alan Green Alan Green and John Law (Torquay Law) in Torquay City, Vitoria. These two are surfers. They design these boots to keep their feet warm in the cold weather so that they can surf all year round. No wonder these boots will be settled at the Maritime Museum.

These two people are very business minded. In the 60s and 70s, when the surfing was growing up in the western world, after making boots, Alan immediately borrowed two thousand and five hundred dollars from his father and founded the Quick Silver brand, selling surfing. clothing The surfboard and so on. They named the boots Ugh Boots, and later evolved into UGG Boots. But there are other arguments in the private sector. Some people say that sheepskin boots were available during World War I, and Australian soldiers traveled far to Europe. In order to keep out the cold, they wrapped two sheepskin around their shoes, resulting in the UGG prototype. It is also said that in the 20s of the last century, the wool workers wrapped the sheepskin around their ankles to guard against the cold. After simple sewing, they became a kind of coarse, clumsy looking boots. They were called Ugly Boots, and became UGG after being simplified.

The comfort of these boots is not to be said, but at the beginning of its popularity, it is all about the promotion of surfing and the endorsement of Hollywood stars. Lindsay Lohan, Blaney Spears, Jessica Simpson and other actresses are all UGG supporters. It is these stars who changed the male attribute of UGG into a female attribute. Now, which man wants to wear UGG, it takes a lot of courage. The actress gave a clothing standard for wool winter boots - UGG with a plush Jersey, and a classic Balenciaga locomotive bag, which was built on IT Girl that year. Because of the visual effect of plush, it seems that the whole shape is casual or even procrastinate. I think UGG's innate sense of decadence and decadence may be the key to its popularity.

There is a discussion paper on the Wikihow website titled "how to wear UGGs". The poster first asks, "it looks funny, how to wear it? First stretch your left foot and extend your right foot. Is that all right?" at least, it's not more difficult to install an elephant than a refrigerator. So, the answer is: first select the color, match it according to your hair color; then choose the style, match it with the short skirt, match with the knee length stockings, match with the doll dress; And so on, fine and thin. This shows that the popularity of UGG in the public is quite high.

It has been said that it is ugly. boots Some people compare it to crocodile shoes. Beauty and ugliness is a matter of personal taste, but UGG has no sense of fashion. There is always no denying the fact that it is just like this, and its contour is dead. If we want to maintain practicality, it is very difficult to make fundamental improvement. No matter how much you change color and texture, you can't get rid of its original appearance. Nevertheless, the manufacturers tried their best to change their patterns, designing high heels UGG, turning fur UGG, leopard print, zebra pattern, fluorescent color and so on. In fact, UGG is just like this, sitting there steadily and steadily, the people who are accustomed to it will not give up easily, and those who do not like it will not change their view of it completely because of its new packaging.