Hurun Clothing List "Rich" Zhou Chengjian 17 Billion Changed To "The Richest Tailor"

This is the second time that Hurun has released the "Hurun clothing rich list" (hereinafter referred to as the clothing list). Zhou Chengjian has successfully landed on A shares in August by virtue of its American Apparel (002269 market share) (002269), and doubled its personal assets from sixth last year to the first of this year. Unexpectedly, last year's list of rich YOUNGOR (600177, stock bar) Li Rucheng, the Zheng Yonggang family of Shanshan Group and Hongzhao set up by the Qipai group, this type of brands with the main business of formal clothing failed to make the list this year.

The casual clothes represented by Metersbonwe and the costumes that are represented by YOUNGOR are very different in Hurun's list, which has aroused the industry's thinking on the future of Chinese private garment enterprises.

Relatively stable is the richest of sports goods - in the 2007 and 2008 two clothing list, the trend of sports Chen Yihong, Anta's Ding Shizhong family, Li Ning Co's Lining is still firmly in the top five.

The total wealth of the 33 billionaires in the list dropped by more than 1/3 over the same period last year.

Zhou Chengjian, first, benefited from the listing of the company in October 16th. Hurun officially released this year's clothing list.

Compared with last year's first release of the breakdown list, the time was two months ahead.

Among the 33 listed companies, there are 14 listed companies, and the most dazzling is Zhou Chengjian, chairman of the US bond.

The Zhejiang businessmen came to the A shares in August this year because of their American Apparel, and their women held a total of 600 million shares of American state dress, and their business rapidly surged to 16 billion 140 million yuan.

Become "the richest tailor in the world".

The total wealth of the Zhou Chengjian family on the list is 17 billion yuan, far exceeding the second ranking trend of the sports Chen Yihong family (8 billion 500 million yuan).

Last year, the Chen Yihong family's assets ranked at the top of the list were 17 billion 800 million yuan, but as of August this year, the stock price of trend sports has shrunk by half compared with the previous year's announcement. The assets of the Chen Yihong family of the actual controller have also been reduced by 50%.

Looking back at the top ten of Hurun clothing list in 2007, Zhou Chengjian ranked only sixth in the 6 billion yuan assets of Chen Yihong family, Gao Dekang of Bosideng, Ding Shizhong family of Anta, Lining of Lining movement and Ding Shui Bo of XTEP.

"Hu Yun chose to calculate and publish the clothing list shortly after the listing of Smith Barney clothing. The wealth of Zhou Chengjian family is naturally no one can get out of its right."

Givenlo, an apparel industry analyst at Wah Jie, said that getting the favor in capital market has become the "rule of climbing".

Metersbonwe is favored by the low price line. "Many people who make clothes are richer than I am. Like JEANSWEST's boss, there are 300 billion assets."

This is the information that Zhou Chengjian disclosed to our newspaper under the condition of the successful landing of A shares and the soaring of personal assets.

On the clothing list, the Yang Zhao family of the rising sun group (its brand JEANSWEST) ranks nineteenth in the 1 billion 800 million place.

In last year's list, the Yang Zhao family ranked 24, with a total assets of 2 billion 100 million.

JEANSWEST and Metersbonwe are the only two casual wear brands in the clothing list.

"We only calculate the wealth of the rich in the clothing industry."

Hu Run announced the clothing list at the same time.

The implication is that the investment returns of these rich people in other sectors are not included.

"Whether there are other investments related to the concentration and confidence of the rich themselves in the clothing industry".

Liang Venlo said.

According to the breakdown of clothing list, the listed companies are basically divided into sporting goods (including sportswear and shoes), men's clothing, leather shoes, down garments, casual wear and so on.

Sporting goods include: sports, Anta, Li Ning Co, XTEP, 31st degree, PEAK and so on. Formal costumes include: rich birds, Barone group, red bean group, Hai Lan group, seven wolves (002029, stock bar) and so on; leather shoes include BELLE, AOKANG group, red dragonfly, spider king, etc.

"The rich and the casual wear of the list of casual wear are basically the same."

The Hurun clothing list shows that Metersbonwe is affecting the trend of casual wear in the domestic market. On the contrary, the tycoons dominated by formal clothing are relatively less than last year, while sporting goods brands are relatively stable.

Zhou Chengjian is a typical representative of the clothing industry. The low cost mode of casual wear and light assets strategy are more likely to be favored by investors in the current economic environment.

Liang said Venlo, the industry pressure still exists, and now the competition is the mode.

The top five are mainly domestic sales. "Because of the impact of the global economic environment, the increasing cost of enterprises and the appreciation of the renminbi, the garment industry is facing enormous challenges this year."

The clothing list shows that the total wealth of the 33 clothing tycoons is 104 billion 300 million yuan, with an average wealth of 3 billion 160 million yuan.

Compared with the previous year, 36%. has shrunk the five brands of the top ranking players in the clothing list.

In recent years, private enterprises have attached more importance to brands. They build brands on the basis of a huge market of 1 billion 300 million people.

Hoo said that the brand plays an important role in the apparel industry. Brand is the key to promote the sales of clothing products after the distribution channels are relatively mature.

How important is the brand in a harsh environment?

Wang Zhiqiang, chief financial officer of China trend (Group) Limited, told reporters that the development direction of sports in the future is internationalized "brand management".

Zhou Chengjian, who reached the top of the clothing list, has also benefited from the brand's taste of light assets strategy.

"Nike and Adidas have the absolute right to speak based on brand in the light asset strategy."

Liang said Venlo.