Review Of The "Ten Brands Of China'S Footwear Industry" In 2013

< p > 2013, as the world's largest a href= "http://sjfzxm.com/news/index_s.asp" footwear production country < /a > export country China, its footwear industry is bound to be ups and downs, setbacks and twists and turns, destined to be light and shadow, sob: local a href= "http:// sjfzxm.com/news/index_s.asp" > sports brand < /a > collective decline, profits decline; traditional brands to enter the electricity supplier, advance by leaps and bounds; OEM shoe enterprises have moved out, new ways...

Standing on the freezing point of the cold winter of 2013, the Chinese footwear brand observer, < a href= "http://sjfzxm.com/news/index_s.asp" > Tan Ru < /a >, looks back on 2013, and commented on the ten major brands news /a < a href= "http://sjfzxm.com/news/index_s.asp" 2013.

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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/18/20140118024234_sj.JPG "/" < < > >

< p > < strong > January < /strong > /p >

< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > > Han Han < /a > endorsement of camel was questioned by "fake outdoor" < /strong > /p >

At the beginning of the new year, < a href= "http://sjfzxm.com/news/index_s.asp" > camel < /a > inviting Han Han to speak for P, causing a great shock in the industry.

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< p > "singles the world, the camel is fierce." what is that over the hill or the mountain?

It's really boring.

However, those who have been there are qualified to speak.

Overnight, with Han Han's arrogance, such camel brand manifesto has won numerous eyeballs.

Han Han was wearing a camel shirt, and micro-blog was flying around in the outdoor circles. This once caused widespread concern in the industry, and it was the introduction of Fang Zhou's "counterfeiting".

The fake outdoor and fake brands were mapped to camels at the same time.

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< p > Tan Ru comment: Although the equipment worn by Han Han in the poster is not suitable for climbing snow mountain, it is not as bad as Internet criticism.

Brand choice spokesperson is, of course, the branding business has the final say. Increasing brand awareness is the absolute principle. If the brand business and even the whole shoe industry are afraid of others' approval, then we will only lose ourselves.

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< p > < strong > February < /strong > /p >

< p > < strong > supermarket holding < a href= "http://sjfzxm.com/news/index_s.asp > > Nike < /a >" Adidas "sale will be < /strong > /p >

During the Spring Festival of 2013, some supermarkets such as Carrefour supermarket and Yongle Dian began to hold the footwear sales of famous brands such as Nike, < a href= "http://sjfzxm.com/news/index_s.asp" > ADI < p >.

Nike, Adidas shoes basically hit 40 percent off, a few less broken shoes can be hit to 70 percent off, the sale price of a pair of shoes is about 500 yuan, far below the price of Nike and Adidas stores.

Holding a sale at a supermarket is usually a promotional tool for the domestic two or three line footwear brand. In 2013, the domestic footwear brand lost the patent.

Holding a special sale in supermarkets is also the best annotation for the sinking of famous brands such as Nike and Adidas.

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< p > Tan Ru comment: the location of supermarkets and shopping malls is totally different.

Supermarkets take the popular route, and shopping malls are the main battleground of brand competition.

Nike, Adidas and other famous brands hold a special sale in supermarkets. On the one hand, these "noble" brands also face the dilemma of high inventory. Supermarkets are one of the "sewers" they are looking for. On the other hand, the two or three line market of China's footwear industry will be the "next piece" strategic height of more and more international giants.

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< p > < strong > March < /strong > /p >

< p > < strong > shoe net issue < < a href= > http://sjfzxm.com/news/index_s.asp > > good faith management proposal < /a > < /strong > /p >

< p > > in the coming of 3 / 15 international consumer rights day, the footwear electric shoe network joint Shishi Electric Association joint action, issued to the majority of e-commerce enterprises "integrity (franchised store) business proposal", calling on the business platform to "honesty and pragmatism" as the business philosophy, cultivate consumer recognition of enterprises, enhance and enhance the image and credibility of the industry, and promote the sustained, rapid and healthy development of the e-commerce industry.

The members of the shoe net and Shishi Electronic Commerce Association have said that they must resolutely prevent adulteration from false and false propaganda, effectively protect the legitimate rights and interests of consumers, and provide consumers with quality, safe and reliable products and services to ensure the sustainable operation of the platform.

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< p > Tan Ru commented: since the birth of online shopping mode, online shopping integrity has been questioned and tested, especially with the emergence of a series of problems, such as fishing, counterfeiting, fraud and dishonest trading, which directly affect consumers' online shopping safety, and also make consumers more cautious about their choice of businesses.

How does the electronic business platform operate in good faith? How can we effectively protect the rights and interests of consumers and let consumers rest assured consumption? This has become a problem that must be solved by the electricity supplier platform and the electricity supplier.

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< p > < strong > May < /strong > /p >

< p > < strong > electricity providers strive to be the tail market. 90 percent off promotional price is still making money < /strong > < /p >

< p > May, spring is full.

< a href= "http://sjfzxm.com/news/index_s.asp" > Lining < /a > the T-shirt with a price of 199 yuan only sells for 19 yuan, and Nike sports shoes 70 percent off.

These are popular products of major e-commerce websites recently. They are attracted by consumers because of their amazing discount. This has also attracted more and more websites to join them.

After 2013, the brand represented by Lining has publicly launched the banner of 80 percent off clearance.

In addition to Lining, Adidas, Nike and other brands have gradually become the main selling objects of major e-commerce websites.

According to the network pmission, Dangdang CEO Li Guoqing also personally brought 8 investment managers to Shenzhen, Quanzhou and other places.

He thought vip.com would earn money even if he sold 90 percent off dollars.

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< p > Tan Ru comment: behind the super low price indicates that China's footwear industry is facing the biggest inventory pressure in ten years.

Data show that as of May, the textile industry has published 2012 annual reports of 50 listed companies, inventories total about 57 billion yuan.

Compared with 2011, inventories increased by 3 billion 609 million yuan, an increase of 6.76% over the same period last year.

What is even more sad is that the discount seems to be the only way for Chinese shoe brands to digest their inventories.

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< p > < strong > June < /strong > /p >

< p > < strong > < < a href= > http://sjfzxm.com/news/index_s.asp > > 2013 China dermis logo development report < /a > > < /strong > /p >

< p > June, "2013 annual conference of dermal signs and the national leather and fur products distributors conference" was held in Guangzhou.

During the conference, the China Leather Association issued the "2013 China dermis logo brand development report".

According to the report, the leather industry basically achieved stable operation in 2012, but the growth rate dropped and the downward pressure increased.

In 2012, the total assets of the leather label enterprises amounted to 86 billion 514 million yuan, with an average assets of 238 million yuan, an increase of 12.19% over the previous year, a total output value of 100 billion 165 million yuan, an average output value of 275 million yuan, an increase of 2.37% over the previous year, a total yield of 485 million pairs, an average yield of 2 million 279 thousand and 100 pairs, an increase of 2.88% over the previous year.

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< p > Tan Ru commented: on the surface, the leather mark enterprises basically achieved stable and rapid development, showing good viability and development potential.

But from another point of view, the whole leather industry is not performing well, its development is far below the speed of China's development, and at the same time, it is faced with many difficulties and challenges, which must arouse the industry's high vigilance.

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< p > < strong > July < /strong > /p >

< p > < strong > Baocheng's mainland production line has dropped by 51 sharp lines < /strong > < /p >.

< p > July 18th, < a href= "http://sjfzxm.com/news/index_s.asp" > Dongguan Yuyuan shoes Products Co., Ltd. < < /a > posted a notice of recruitment: "for the production needs, we need to recruit a large number of new workers, invite all colleagues to participate in recruitment", which has aroused media attention.

Yu Yuan factory is the world's largest footwear manufacturer Baocheng industrial Limited by Share Ltd in the mainland of a production plant, in this way to recruit workers is forced.

Baoji has cut its net profit margin to 2.4% in the first quarter of this year. Before that, Baocheng cut 51 production lines on the mainland.

Li Peng, Secretary General of the Asia Footwear Association, said that from 2003 to 2013, wages of Chinese shoemaker workers increased 3.5 times in the past ten years, and the appreciation of the renminbi was over 30%, and profits were basically eaten up.

At present, the advantages of China's manufacturing industry have been lost and plunged into an unprecedented predicament.

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< p > Tan Ru commented: since the outbreak of the financial crisis in 2008, with the rising cost of manufacturing in China, the footwear industry in Southeast Asia has already taken 30% of China's orders.

At present, the monthly salary of the workers in the mainland coastal areas is about 500 dollars, while Indonesia is about 300 dollars, while Vietnam has only about 250 dollars.

The difficulty of recruiting workers has become a reality. The staff of the modern Chinese footwear industry is very valuable, so the shoe companies are good at their employees, and it is the right way to stimulate their entrepreneurial enthusiasm. < /p >

< p > < strong > August < /strong > /p >

< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > > Wenzhou children's shoes Association < /a > formally set up < /strong > /p >

< p > August 30th, the children's shoes Association of Wenzhou was formally established, and Wenzhou children's shoes were held together.

Yang Shichen, chairman of the forest king Shoes Co., Ltd. was elected president of the chamber of Commerce, and more than 200 children's shoes and related enterprises became the first members.

Wenzhou is known as the "Chinese shoe capital", Wenzhou children's shoes at the highest peak in the national market has 70% of the share, and Guangzhou, Quanzhou and the country's three largest child shoes manufacturing base.

At present, there are more than 600 enterprises producing children's shoes in Wenzhou, with more than 100 thousand employees and about 10000000000 yuan per year.

But in recent years, the market share of children's shoes in Wenzhou has been carved up, making it more and more difficult to develop.

In order to start the regional brand of "Wenzhou children's shoes" and hold together for warmth, Wenzhou children's shoes Association is established.

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< p > Tan Ru commented: Once upon a time, the footwear industry in Wenzhou was leading the trend of the market.

But in recent years, the children's shoes in Wenzhou have risen to the highest point of parabola, and the light spot has been unable to climb again. The reason is very simple, that is, Wenzhou children's shoes are used to fight alone, the homogenization of products is serious, and the brand communication is weak.

In the period of deep adjustment, the establishment of Wenzhou children's shoes Association has not only opened up a brand new path for children's shoes in Wenzhou, but also explored the way for China's footwear industry to unite and advance and share resources in the industry.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201401/18/20140118024246_sj.JPG "/" < > > "

< p > < strong > September < /strong > /p >

< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > > BELLE's acquisition of Japanese Barok < /a > enter the garment industry < /strong > /p >

< p > August 5th, BELLE announced that it agreed to buy Japanese women's clothing retail business for $93 million 960 thousand (HK $733 million). Baroque has issued and issued about 31.96% of its total share capital.

Barok is mainly engaged in the retail business of clothing and accessories in Asia. He has 348 stores and only 29 overseas stores, which are distributed in the mainland of China and Hongkong.

The acquisition of Barok means that BELLE has begun to enter the Chinese clothing and accessories market, and will use Barok's channel and influence to expand its shoe brand development in Japan.

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< p > Tan Ru comment: BELLE's acquisition of Barok looks like it is pursuing new profit growth point, but it is helpless.

BELLE is determined to cross the border into women's clothing industry, I am afraid that China's footwear industry as a whole is in the doldrums, and its performance growth is weak.

In the first half of this year, Daphne's net profit fell sharply by 35.68%, and its net profit fell by 34.78% on the same period last Saturday.

BELLE is also in the era of the lowest profit growth. BELLE is slow to open stores, accelerating the pace of manufacturing and upgrading.

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< p > < strong > October < /strong > /p >

< p > < strong > > a href= "http://sjfzxm.com/news/index_s.asp" > Suzhou < /a > Creating the largest shoe industry plate in Central China < /strong > /p >

< p > BELLE shoes and Dongyi shoes have been exported to Suzhou and exported overseas. In October, more than 10 famous brands of shoes such as Hongxing Erke, new ho Po and Xin Guo long have started construction. So far, the largest shoe industry in Central China has entered nearly 100 shoe factories.

A few days ago, the Suzhou municipal Party committee and the municipal government put forward the proposal to speed up the construction of shoe making industry base in Central China (Suzhou), and put forward the plan to build a 20 square kilometers shoe making industrial base in the southwest area of Suzhou economic development zone.

At the same time, the Anhui provincial government and China Leather Association jointly signed the agreement on the co construction of "China's modern footwear industry city - Suzhou".

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< p > Tan Ru commented: Suzhou adheres to the concept of "integration of production and city" and creates a modern footwear industry city in China. It not only promotes local urban and rural development, but also explores a new mode of urbanization.

Its essence is to solve the problem of migrant workers' near employment.

For the footwear industry, the centralized shoe factories in the economically underdeveloped areas of the central and western regions can save labor costs, the two is the extension of the industrial chain, and the three is to inject new vitality into the sluggish footwear industry.

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< p > < strong > November < /strong > /p >

< p > < strong > shoe enterprise war > a href= "http://sjfzxm.com/news/index_s.asp" > double eleven < /a > electric business has become a new thoroughfare < /strong > /p >

< p > double eleven Carnival purchase, Tmall daily sales exceeded 35 billion.

Under the pressure of high storage, the electricity supplier opened a new way for China's footwear industry.

Statistics show that Tmall's double eleven promotion period, women's shoes Daphne, BELLE, red dragonfly, Comar Nick, Yi Kang, Zhuo Shi Ni, fun, camel, Ai Sichen, and nice to enter the top ten list of pactions.

On the day of double eleven, Daphne had a turnover of about 23 million, which sold about 130 thousand of the total merchandise.

Men's shoes, camels, AOKANG, Yi Kang, red dragonfly, playboy, wooden forest, bird of fortune, Mr.ing, BELLE, Smiar entered the top ten list of paction volume.

Among them, camel men's shoes on double eleven day's turnover amounted to more than 100 million.

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< p > Tan Ru commented: the shoe brand war is double eleven, the harvest is the high efficiency of the crazy promotion, which is the enthusiasm of the shoe brand to the electricity supplier.

At present, under the online brand, there are more than 10 stores in China's shoe brands, with increasing stocks, declining profits and slowing orders. The "single shop ordering" mode prevails. Is it that consumers have no demand for consumption? Online, double eleven crazy consumption also illustrates a problem. Consumer demand depends on consumption motivation and consumption mode.

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