Shen Man Chao: "Cross Border" Warp Knitting Focuses On Innovation

When the reporter walked into the office of Shen ManChao, President of Guangzhou Haizhu warp knitting and textile chamber of Commerce and chairman of Yida cloth industry, this vigorous and powerful calligraphy and painting came into view. "Recently in Warp knitting Association The office is much more time than in the company, but it's strange to come back today. " Shen ManChao said with a smile.

Looking back over the past ten years, Shen ManChao and Haizhu warp knitting chamber of commerce under his leadership have always shared the same breath, common destiny and development with the textile industry. After being honed and baptized in the industrial upgrading and reform, Shen ManChao and Haizhu warp knitting chamber of Commerce always regard innovation and change as an important direction for future development. In today's rapidly changing tide of the times, he takes brand strategic vision and forward-looking consciousness to lead enterprises to break through the encirclement as the foundation, and takes deeper, more professional, more detailed and more thorough innovation consciousness as the direction of pioneering and enterprising, and strives to promote the local government Warp knitting industry In the continuous progress of growing. Shen man Chao told reporters: "the future vision of the warp knitting industry has begun to take shape, and the journey is just around the corner. Only those who have the courage to ride the wind and waves and the courage to plan for each other have no future and are not conducive."

　　 A wise man is not confused

In 2000, when warp knitted fabrics were still in their infancy, Shen man Chao took the lead in "cross-border" warp knitting territory from the women's clothing industry, and resolutely entered the fabric business circle of China University from Baima clothing market; Later, when the warp knitting industry transited to the extensive growth format of product homogeneity, Shen man Chao, with keen market insight and decision-making power, quickly defined the market orientation with R & D innovation as the vitality of the enterprise, and continued to lead the industry trend in the direction of refinement and specialization; When the warp knitting industry opened up its territory in the textile field with its high-speed development prospects, Shen man Dynasty saw the future industry reshuffle and industrial upgrading of the macro line and other issues through the current prosperity. Based on the current market trend, Shen Chao has made every step of reform and development.

"Warp knitting is the fabric that best reflects the feminine characteristics" Shen ManChao Say. "At that time, warp knitted fabric was still a new face, and few people knew what was good about it. After deep understanding, I found that warp knitted fabric has good air permeability, sweat wicking and other functions. Compared with woven fabric, its durability is better. Most importantly, warp knitted fabric has unparalleled unique advantages in delineating and presenting women's figure Shen said. At the same time, with the popularity of warp knitted fabrics, the popularity of warp knitted fabrics has become more and more popular. With the shortage of market supply, Shen man Dynasty began to pay attention to this new and sharp industry gradually, and then joined in the development of warp knitting industry.

The warp knitting industry is no exception. Shen man Chao always firmly believes that only by continuous innovation can we develop in fashion circle and remain invincible. "Every year, our R & D team develops thousands of fine woven fabrics of different colors and varieties, leading the fashion trend through continuous design innovation, and enhancing the power of fashion discourse."

In the face of the increasingly serious homogenization in the industry and the prevalence of copy copy, Shen man Chao is more firm in the strategic determination of continuous innovation in the reform, "we will start from the source, more use of new equipment, new technology, but also constantly improve the design content and innovation ability of warp knitted products, with design and development as the core, inject fresh blood for the healthy and sustainable development of enterprises Liquid. " In addition, Shen ManChao also paid close attention to the latest trends of international fashion trends, and said: "every year, I go to Europe and America and other countries to visit various exhibitions. At the same time, I also exchange views with foreign design companies to further grasp the development direction of fashion trends. While feeling the pulse of fashion, we should combine the demand and development characteristics of the domestic market to carry out precision and professional work Research and development of fashion and fashion. "

　 He who is kind does not worry

"Warp knitting will have more and more fashion discourse power," Shen man Chao firmly said. The future development of the industry will present a new trend of more diversification, specialization and fashion. "The industry will continue to accelerate the speed of bringing forth new ideas, and the variety of patterns will emerge in endlessly. With the gradual expansion of the industry's market share, it will lead in design innovation, material innovation and fashion In the future, warp knitted products will even move towards the mainstream direction of full category application, gradually infiltrating into men's wear, trousers, skirts and other categories, and at the same time, it will also realize a new leap from summer fabric to winter fabric. "

Shen ManChao said that in order to provide a more professional, standardized and diversified service platform and cooperation and exchange system for the warp knitting industry, enterprises should constantly enhance the sense of cohesion and value in the warp knitting industry, promote the common progress and joint development of the whole industry, forge the core competitiveness and fashion discourse power of the warp knitting industry, and finally achieve a higher level The way of transformation and upgrading of fine editing is benefit, wide field and profound. Shen Zhiqi, the founder of the chamber of Commerce in Manchuria and Zhuhai "The original intention of establishing the warp knitting chamber of commerce is to build an industry platform, optimize and integrate the upstream and downstream industrial chain resources of the warp knitting industry, form a benign guidance in the industry norms, and promote the common concept and development direction of honest operation, full cooperation and innovation, and finally make unremitting efforts to promote the healthy and sustainable development of warp knitting industry."

For Shen man Dynasty, warp knitting chamber of commerce is not only a simple superposition and integration of enterprise resources, but also a public platform rooted in the industry, serving the industry and leading the industry. It will provide textile industry colleagues with a service system of communication, mutual assistance, progress and win-win, "relying on the cohesion and influence of the chamber of commerce platform We should lead the industry to change its thinking, be determined to innovate, promote the upgrading and transformation of the industry, break through the homogeneous and low-end competition pattern, and realize the leapfrog development and professional upgrading of the industry through continuous learning and exploration. "

　　 the courageous are free from fear

Facing the ever-changing market situation, Shen man Chao has already had his overall strategic planning. In his opinion, there are three development modes of warp knitting industry in the future. The first is to choose the mode of minimum cost. However, if we want to realize scale-up, the input value of enterprises will increase correspondingly. The second way is to adopt the pure trade mode, that is, enterprises need to analyze the problems from the trend of raw materials and gradually become investors. The third is based on the innovation oriented high value-added mode, through the cooperation with brand companies to carry out mode transformation and innovation, take the initiative to go out and connect, integrate the resource chain, and grasp the pulse of popular trends in new materials, new patterns and new colors, and constantly strengthen the competitive advantages of enterprises in design and development. "

With years of industry accumulation and market experience, Shen man Chao had a more profound understanding of enterprise management: "for enterprise leaders, the most important thing is vision, strategy and courage." He frankly said that insight, decision-making power and entrepreneur's personal courage are indispensable. "In the process of enterprise management, the test is the comprehensive strength and core competitiveness, which also includes such elements as team building, market research, implementation strength and so on. Only from the perspective of the industry, can we examine the problems from the perspective of the industry, and on the basis of accurate judgment of popular trends, we should focus on the macro and the fall Only when the decision-making power in detail goes deep into the whole industry, and the two ends of the industrial chain are continuously extended and resources are integrated, can we really tap the opportunities and create the future. "