Animal Bazaar Asks The Mainstream Department Stores In China.

Under the global economic turmoil triggered by the subprime mortgage crisis in the United States, how does Wenzhou brand seek new opportunities for development?

The day before yesterday, the Chinese Department Store Association and the representatives of Wenzhou excellent shoe and garment enterprises reached a strategic alliance to open the door of deep cooperation between Wenzhou shoes and clothing brands and China's department stores, and promote the upgrading of Wen's brand to high-end brands.

In recent years, great changes have taken place in domestic retail formats. Large shopping malls have gradually become the mainstream consumption channels of dominant brands, and have begun to affect the consumption trend of urban residents.

As a gathering place of domestic ethnic brands, Wenzhou has a large scale of shoes and clothing industry and the number of brands, such as animal tyrants, Jill, AOKANG, Kangnai, red dragonflies, and wedding birds, etc. many enterprises have made new breakthroughs in improving the overall image and overall strength of the brand, but they are hard pressed to fully enter the shopping mall to enhance their brand image, so that the further development of the brand is restricted.

How can we promote the upgrading of national brands?

The Chinese Department Store Association held a high quality forum on national brands and department stores in Wenzhou the day before yesterday to set up a platform for face-to-face communication and dialogue between national brands and department stores.

On the forum, Zhejiang, Fujian, Guangdong shoes and clothing enterprises and China DAC group, Beijing modern commercial buildings and other department store leaders communicate with enterprises, expand sales channels, shopping malls and other aspects, and achieve alliance intentions.

Wan Yimin, general manager of the animal control shoe industry, said that our domestic department stores should give domestic first-class brands a dialogue platform and investment policy as the so called international brands.

Wang Zhentao, President of AOKANG group, said that the shopping mall is an important channel for brand development. We hope that the department stores can learn more about the local brands and offer more suggestions to provide an equal opportunity and platform for national brands.

Wu Zhize, chairman of the news bird group, believes that there is a phenomenon of "Chongyang" in many shopping malls. Over half of some shopping malls are processed "fake foreign devil" in China, instead of being stationed in the first class national brands.

How can we achieve cooperation between department stores and national brand enterprises and achieve win-win results?

The cultivation of the national brand consciousness of the vast number of consumers and the further improvement of their brand awareness are the problems that need to be solved at present.

The convening of the forum has attracted wide attention from all walks of life. The leaders of the Ministry of Commerce, the SASAC, the Academy of Social Sciences, the Department Store Association, Wenzhou and other leaders of over 30 large and medium-sized department stores all over the country gathered in Wenzhou to face the local brand enterprises in Wenzhou, and discussed and discussed the theme of how to build a deep communication platform between the national brand and the mainstream shopping malls in the country.

"To hold this forum is to build a platform for" exchange, investigation and cooperation "for national brands and large domestic department stores, so that more ethnic brands can enter department stores.

Chu Xiuqi, executive vice president and Secretary General of China general merchandise business association, said.

Yan Yongping, general manager of Nanjing central shopping malls, also said that after many years of market baptism, the quality of enterprises and other aspects of the Wenzhou brand has been fully upgraded. A large number of excellent national brands such as animal tyrants, AOKANG, good news birds and so on have emerged, and shopping malls also need more brands to enter. We hope to cooperate with each other more extensively.

The forum was convened by the top leaders of the animal tyrant group. Mr. Xu Jianen, chairman of the board, visited the meeting hall and had a cordial conversation with the leaders of the relevant leaders.

Wan Yimin, assistant general manager of the beast shoe industry, and Ye Zhao, director of strategic planning of the brand strategy, director of market innovation, Tang Xiaojian.

During the forum, Mr. Wan Yimin, the general manager of the beast's shoe industry, accepted the interview with the media, such as "Bo Shi network", "financial information channel", "China fortune management network", "China shoes industry Internet" and so on. He said that through such activities, it is conducive to the long-term development and promotion of the brand.

In the future, we will actively cooperate with the mainstream department stores in China. The beast shoe industry will not only open stores in the whole country, but also the domestic high-end department stores will be an important marketing channel for the beast brand.