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Vip.Com'S Stock Price Hit A Crisis
< p > vip.com last Thursday < a href= "http://www.91se91.com/news/index_c.asp" > share price < /a > rose 7.64%, closed at $103.81, a new record high. Vip.com's share price has risen from the lowest 17.45 US dollars to US $103.81, which is nearly 15 times higher than the issue price. At present, vip.com's valuation has reached 5 billion 700 million US dollars, which can reach 6 Dangdang networks. At the same time, as of now, vip.com has been profitable for 4 consecutive quarters, compared with Dangdang, fan and other electricity providers are still struggling in the loss. < /p >
< p > "why is the stock price so high?" this is due to the original a href= "http://www.91se91.com/news/index_c.asp" and "special sale" mode < /a > created by vip.com CEO Shen Ya. Vip.com, with its good financial performance and rising share price, has triggered the industry's imitating trend. Over the past year, Tmall, Dangdang, fan and Jingdong have announced that they are ready to imitate vip.com's "special sale" mode. The "special sale" mode gathers together, vip.com's future development space geometry? < /p >
< p > < strong > sale mode helps vip.com counterattack to earn money < /strong > /p >
< p > in fact, in the field of electricity supplier, vip.com is not the focus of the most attention. Tmall's "double eleven" sales promotion, Jingdong and Suning's crazy "price war" have all been overshadowed by vip.com. However, it is this website that has not been paid much attention to, becoming the first self profitable B2C supplier in China. < /p >
< p > March 2012, vip.com's "bloody listing", the original 8.5 to 10.5 U.S. dollars issue price fell to 6.5 dollars, the closing price of the first day of opening was only 5.5 dollars. After half a year, vip.com's stock price was hovering around $5. But less than 2 years later, vip.com's share price soared. At present, the valuation of vip.com has reached US $5 billion 700 million, which is more than 2 times that of sina, Ctrip and reunion era, and is worth 6 Dangdang nets. The value of vip.com's website is 100%. In the future, vip.com valuation is likely to further improve. < /p >
< p > from a mere nobody to a dark horse, vip.com's development is inseparable from the strategic positioning of Shen Ya, the founder of vip.com. In December 2008, Shen Ya and Hong Xiaobo jointly founded vip.com. At the early stage of its establishment, most of the on-line products were famous or luxury goods abroad, but at that time, domestic consumers were rather resistant to online shopping for more than 1000 yuan, sometimes only a few orders a day. Faced with such a dilemma, Shen Ya and his partners made a decisive spanformation, aiming at "popular fashion brands" and starting a "special sale". Vip.com is different from other electricity suppliers. It is mainly used to clean up the tail cargo. Industry experts believe that "cargo clearance" itself has a channel circle, which has been formed for many years. Vip.com's buyers have entered such a circle. Vip.com's competitive advantage over other electricity providers lies in the professional buyer team that has been developed over the past few years, and the supplier relationship established by it. < /p >
< p > < strong > vip.com is facing the crisis of prosperity: < /strong > /p >
< p > vip.com's unique business model has been tested by the market, which has led to the industry's imitation of it. Dangdang net tail products, jumei.com special products, Tmall special products... Inspired by vip.com, < a href= "http://www.91se91.com/news/index_c.asp" > electricity supplier < /a > successively gathered up flash buying platform, and recently Jingdong online "red" flash purchase platform, will flash buying mode to a climax. < /p >
Less than P. Vip.com's listing on the stock market and its soaring share price have attracted many imitators. But can this show that the profit point of the electricity supplier lies in the "flash buying mode"? In fact, although vip.com has the first advantage in the "special sale", as more and more latecomers rush into this field, many short boards of "flash buying mode" will also appear one by one, and vip.com's development is facing a severe test. < /p >
< p > first, from the consumer's point of view, the important reason for the high rate of return of vip.com is that the risk of consumers buying the discounted goods is accumulating. In fact, due to the variety of inventory sources, the quality stability of inventory commodities has been declining. After that, with more entrants, we believe that the demand for inventory products will grow rapidly at the platform side, which will lead to the possibility that inventory goods will not come from the backlog of brands, so that the quality will not be adequately protected. < /p >
< p > Second, from a businessman's point of view, high inventories are not pleasant to merchants, and businesses can't keep inventories. Their top priority should be new products. In recent years, changing the existing sales system, improving production efficiency, channel synergy and improving inventory turnover have become the focus of reform and management of many businesses. After such a change, we can foresee that the "vip.com" who sell products with discounted inventory will encounter a crisis of no inventory. < /p >
< p > > strong > < a > href= > http://www.91se91.com/news/index_c.asp > > vip.com > /a > how to go in the future? < /strong > /p >
< p > aiming at the "special sale mode", which is greet by many electric providers, Shen Ya said, "I think the electricity supplier should balance the scale and profit and grasp the pace of development. We should not neglect profits in pursuit of scale. At the moment, while the electricity giant has not yet fully entered the sale market of the tail goods, the rising stars such as Ju Shang Wang and Tian pin net are not enough to compete with themselves. Shen Ya is actively thinking about and launching a series of new strategies to consolidate his "hegemonic" status. < /p >
Moreover, in the two quarter of next year, vip.com also plans to launch an independent luxury website. < p > However, it remains to be seen whether these measures will increase their market competitiveness in the future. < /p >
< p > on the one hand, vip.com should continue to establish the brand positioning and brand image of "genuine and low price", and enhance brand awareness in the minds of consumers. Because most brands still use the online as a way to clean up inventory, plus the existence of a strong platform such as Tmall and Jingdong, many vip.com products do not have much price advantage. In such a fierce competition environment, how to truly achieve "genuine, low price" and pass this brand cognition is an important issue that vip.com needs to think about. < /p >
< p > on the other hand, vip.com should constantly optimize the customer experience. At present, the single stack mode of luxury goods and electricity providers has not worked. Professionals pointed out that "simple sales of luxury goods and electricity providers have no future, service oriented luxury electric business or can become a way to break through." Whether in the process of purchasing goods, or in the process of return, vip.com has many unsatisfactory places. Vip.com needs to use this time lag to improve its storage system construction, distribution service and website optimization, so as to bring users the ultimate shopping experience. < /p >
< p > "why is the stock price so high?" this is due to the original a href= "http://www.91se91.com/news/index_c.asp" and "special sale" mode < /a > created by vip.com CEO Shen Ya. Vip.com, with its good financial performance and rising share price, has triggered the industry's imitating trend. Over the past year, Tmall, Dangdang, fan and Jingdong have announced that they are ready to imitate vip.com's "special sale" mode. The "special sale" mode gathers together, vip.com's future development space geometry? < /p >
< p > < strong > sale mode helps vip.com counterattack to earn money < /strong > /p >
< p > in fact, in the field of electricity supplier, vip.com is not the focus of the most attention. Tmall's "double eleven" sales promotion, Jingdong and Suning's crazy "price war" have all been overshadowed by vip.com. However, it is this website that has not been paid much attention to, becoming the first self profitable B2C supplier in China. < /p >
< p > March 2012, vip.com's "bloody listing", the original 8.5 to 10.5 U.S. dollars issue price fell to 6.5 dollars, the closing price of the first day of opening was only 5.5 dollars. After half a year, vip.com's stock price was hovering around $5. But less than 2 years later, vip.com's share price soared. At present, the valuation of vip.com has reached US $5 billion 700 million, which is more than 2 times that of sina, Ctrip and reunion era, and is worth 6 Dangdang nets. The value of vip.com's website is 100%. In the future, vip.com valuation is likely to further improve. < /p >
< p > from a mere nobody to a dark horse, vip.com's development is inseparable from the strategic positioning of Shen Ya, the founder of vip.com. In December 2008, Shen Ya and Hong Xiaobo jointly founded vip.com. At the early stage of its establishment, most of the on-line products were famous or luxury goods abroad, but at that time, domestic consumers were rather resistant to online shopping for more than 1000 yuan, sometimes only a few orders a day. Faced with such a dilemma, Shen Ya and his partners made a decisive spanformation, aiming at "popular fashion brands" and starting a "special sale". Vip.com is different from other electricity suppliers. It is mainly used to clean up the tail cargo. Industry experts believe that "cargo clearance" itself has a channel circle, which has been formed for many years. Vip.com's buyers have entered such a circle. Vip.com's competitive advantage over other electricity providers lies in the professional buyer team that has been developed over the past few years, and the supplier relationship established by it. < /p >
< p > < strong > vip.com is facing the crisis of prosperity: < /strong > /p >
< p > vip.com's unique business model has been tested by the market, which has led to the industry's imitation of it. Dangdang net tail products, jumei.com special products, Tmall special products... Inspired by vip.com, < a href= "http://www.91se91.com/news/index_c.asp" > electricity supplier < /a > successively gathered up flash buying platform, and recently Jingdong online "red" flash purchase platform, will flash buying mode to a climax. < /p >
Less than P. Vip.com's listing on the stock market and its soaring share price have attracted many imitators. But can this show that the profit point of the electricity supplier lies in the "flash buying mode"? In fact, although vip.com has the first advantage in the "special sale", as more and more latecomers rush into this field, many short boards of "flash buying mode" will also appear one by one, and vip.com's development is facing a severe test. < /p >
< p > first, from the consumer's point of view, the important reason for the high rate of return of vip.com is that the risk of consumers buying the discounted goods is accumulating. In fact, due to the variety of inventory sources, the quality stability of inventory commodities has been declining. After that, with more entrants, we believe that the demand for inventory products will grow rapidly at the platform side, which will lead to the possibility that inventory goods will not come from the backlog of brands, so that the quality will not be adequately protected. < /p >
< p > Second, from a businessman's point of view, high inventories are not pleasant to merchants, and businesses can't keep inventories. Their top priority should be new products. In recent years, changing the existing sales system, improving production efficiency, channel synergy and improving inventory turnover have become the focus of reform and management of many businesses. After such a change, we can foresee that the "vip.com" who sell products with discounted inventory will encounter a crisis of no inventory. < /p >
< p > > strong > < a > href= > http://www.91se91.com/news/index_c.asp > > vip.com > /a > how to go in the future? < /strong > /p >
< p > aiming at the "special sale mode", which is greet by many electric providers, Shen Ya said, "I think the electricity supplier should balance the scale and profit and grasp the pace of development. We should not neglect profits in pursuit of scale. At the moment, while the electricity giant has not yet fully entered the sale market of the tail goods, the rising stars such as Ju Shang Wang and Tian pin net are not enough to compete with themselves. Shen Ya is actively thinking about and launching a series of new strategies to consolidate his "hegemonic" status. < /p >
Moreover, in the two quarter of next year, vip.com also plans to launch an independent luxury website. < p > However, it remains to be seen whether these measures will increase their market competitiveness in the future. < /p >
< p > on the one hand, vip.com should continue to establish the brand positioning and brand image of "genuine and low price", and enhance brand awareness in the minds of consumers. Because most brands still use the online as a way to clean up inventory, plus the existence of a strong platform such as Tmall and Jingdong, many vip.com products do not have much price advantage. In such a fierce competition environment, how to truly achieve "genuine, low price" and pass this brand cognition is an important issue that vip.com needs to think about. < /p >
< p > on the other hand, vip.com should constantly optimize the customer experience. At present, the single stack mode of luxury goods and electricity providers has not worked. Professionals pointed out that "simple sales of luxury goods and electricity providers have no future, service oriented luxury electric business or can become a way to break through." Whether in the process of purchasing goods, or in the process of return, vip.com has many unsatisfactory places. Vip.com needs to use this time lag to improve its storage system construction, distribution service and website optimization, so as to bring users the ultimate shopping experience. < /p >
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