2013 Sichuan Garment Industry Is Not Smooth To Break Through Bottlenecks Busy Pformation
< p > 2013 is not too peaceful for the a target= "_blank" href= "http://www.91se91.com/" > clothing /a > industry, the homogenization competition of products is intensified, the product price war is becoming more and more intense, and the soaring cost of human resources and logistics further compresses the profit margins left by enterprises.
This is the predicament faced by Sichuan's clothing industry and enterprises all over the country.
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< p >, so how to break through is a big mountain in front of all Sichuan costumes.
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< p > < strong > innovation and pformation win the future < /strong > < /p >
< p > in fact, every crisis has its next important opportunity.
Nowadays, China's garment industry is just in such a stage.
Sichuan's clothing industry is still in the crisis, actively thinking about how to seize this opportunity and break through the bottleneck.
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< p > Yes, only by innovation can we win.
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< p > "innate and being" is the connotative feature of Ba Shu culture. This spirit has been consistent since ancient times, and it has been persevere in both ancient and contemporary times.
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< p > Sichuan garment industry has taken a brand-new step in brand building in 2013, and the awareness of developing its own brand has improved significantly.
Many enterprises have gradually started working with brand design institutions, brand management agencies, brand operation organizations, and clothing professional institutions to work hard in brand innovation, style design, structural design, process technology, and two design of garment fabrics to enhance brand image and value.
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The news of P's news is coming from time to time. Some influential brand enterprises such as Ray Tibor and Europe have already laid the international market and entered the mainstream market.
A number of enterprises began to implement brand planning and build brand carriers, such as 3536, Qi Da and so on for many years continuously become the top 100 Chinese clothing enterprises; Meng Zhe, Tianzi, double Golf and other brands have sprung up to enter China's first class shopping malls and five star hotels; and retail terminal brands emerging in structural adjustment, such as onica, Cai Xue, Ren He and Qi Yu, have laid a good foundation for promoting Sichuan's own brand building and industrial upgrading.
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< p > dare to take the lead in the world.
In terms of product innovation, Sichuan clothing brand has increased design efforts and R & D capabilities, introduced new materials and technologies, adopted new design methods, fully applied fashion elements, tried hard to create brand style, and continuously expanded thinking from fashion, function, ecological environment protection, health and so on.
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At present, P has already been identified by government departments at the city level technology research and development center, the 3536 provincial industrial design center, and the national industrial design center of Lei Di Boer.
It is worth noting that the light textile institute of Sichuan University combined with the development trend of the industry, has successfully obtained 36 scientific research achievements and 5 invention patents, and these achievements and patents are being applied by enterprises.
At the same time, Chengdu's a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the "clothing printing and dyeing technology", "environment-friendly liquid reducing dyestuff" and "foam slurry dyeing project" developed by the higher vocational colleges, as well as a number of energy-saving and environmentally-friendly dress finishing projects, have also played a great role in helping enterprises to resist pollution and net environment in Sichuan's apparel industry chain, and have provided technical and intellectual support for Sichuan clothing to take the road of scientific and technological innovation.
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< p > the innovative music melodious, the Sichuan garment industry is heading ahead against the wind.
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< p > < strong > long trials, grinding ambition, < /strong > /p >
< p > clothing industry is highly competitive today. As a key factor to enhance the added value and avoid product homogeneity, the improvement of design and innovation of science and technology are important, but the importance of quality still occupies a huge position in the minds of consumers.
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< p > in recent years, Sichuan costumes are awake to realize that the golden age of clothing is over, and the days will be more and more difficult.
Competition is cruel. People learn and do not advance or retreat.
Despite the fact that the industry has been saying that these years are the "winter" of the clothing industry, the clothing industry in Sichuan is still strict with quality.
In the two quarter of 2013, the Sichuan Quality Inspection Bureau conducted special supervision and spot checks on the quality of clothing products produced in the province. A total of 50 batches were selected, with a pass rate of 100%.
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< p > Yes, Bashu costumes know that quality is the source of brand and value.
In particular, the professional clothing manufacturers, in 2013, worked hard in quality. They carefully studied the work nature, labor intensity, protective requirements and wearing characteristics of various fields, and studied the technology, research surface accessories and research equipment to meet the needs of users.
In 2013, the professional clothing manufacturers generally improved in quality, and the market share increased significantly inside and outside the province.
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< p > these achievements are undoubtedly dazzling, but the Sichuan costumes are not surprised, because they are all sweaty and paid by the sweat behind them.
In the first three quarters of 2013, enterprises above Designated Size in Sichuan invested about 4000000000 yuan to upgrade equipment and expand their scale. Some upgraded the medium speed machine to high speed machine, some upgraded the high-speed machine to full automatic, and some conditional enterprises introduced intelligent production lines, automatic cutting beds, pportation and suspension lines.
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< p > nowadays, the clothing brand of Sichuan has formed a good cycle between product quality, consumer reputation, brand effect and enterprise benefit. It is truly based on the market and rooted in the hearts of the people.
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< p > < strong > industrial casting power dream < /strong > < /p >
Less than P, I don't know when the Sichuan garment industry has developed from a spectator of China's economy into an important member of China's economic development.
The key point of its pformation is unremitting efforts in the construction of the park.
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< p > 2013, from the clothing professional park in Sichuan Province, the clothing parks located in Chengdu, Deyang, Zigong, Suining, Guang'an and Nanchong all actively and actively carry out structural adjustment and upgrading according to the needs of industrial development and resources allocation. They are developing towards specialization and color.
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< p > > a > Pengzhou Huamao home textile and garment industrial park < /a >, in 2013, we made full efforts to build China (Chengdu) International Fashion Center. The newly planned fashion park has more advantages, integrating sports, sports, catering and entertainment, shopping experience and so on, and is determined to become the "Milan capital of the East".
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< p > the Fushun textile and garment industrial park has attracted a large number of Fushun costumes to build their clothing bases. The government has led the park to take the road of new industrialization and urbanization. The park has constructed a new service system and developed towards specialization and specialization.
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< p > > a > Guang'an cowboy Park < /a > is a new park to undertake industrial pfer. The park has attracted a large number of professional production enterprises from coastal areas, and Suining West International Textile City, which is being planned and constructed, invested 3 billion yuan to build Sichuan 100 billion textile and garment industrial park. The park is a comprehensive industrial chain that integrates textile, weaving, dyeing, fabric and clothing. After the completion of the park, it will improve the appearance of Sichuan's apparel industry chain and resource shortage.
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< p > in addition, through structural adjustment and innovation, as of the end of 2013, Sichuan has two famous Chinese clothing cities, namely, Xindu long Qiao "China's children's wear town" and Pengzhou's "China's famous leisure clothing city".
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The construction of the industrial park has witnessed the pformation and upgrading of the garment industry in Sichuan. More importantly, their growth has also boosted Sichuan's clothing industry from extensive operation to intensive management, from product competition to brand competition.
This essential pformation is actually the pformation process of China's garment industry from a large garment nation to a powerful garment country.
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< p > the gateway is a real pursuit of the future of Sichuan costumes. Now, stepping forward from the beginning is the persistence of Sichuan's costumes.
With the rapid development of the clothing economy in Bashu area, the comprehensive strength is increasingly enhanced, and the international status has improved significantly. Now, there is capital and ability to talk about the dream of "clothing power".
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P, of course, we need to make joint efforts. In fact, the road of clothing power is never a theoretical problem, but a practical problem. It requires both pursuit and reflection, and more practice.
Only more and more practitioners join the ranks, and one day they will realize their dreams.
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