RMB Appreciation And Increase Of Export Cost Bring Pressure To Foreign Trade Enterprises.

< p > reporter recently learned that for most manufacturing enterprises, the appreciation of Renminbi is equivalent to directly increasing the cost of export products, seriously weakening the export competitiveness of enterprises, and greatly reducing the profits of export enterprises. The upward trend of RMB exchange rate makes Shenzhen's foreign trade enterprises exert great pressure.

Many companies suggest that the renminbi depreciate in order to enhance the competitiveness of export products.

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< p > < strong > some foreign trade enterprises choose to shrink < /strong > < /p >.

< p > < < a href= > http://www.91se91.com/news/index_c.asp > RMB > /a > continue to appreciate, so that the enterprise heart can not stand.

Cai Li electronic financial manager Shu Liangrong said that such a high appreciation of the renminbi has increased the cost of the enterprise and engulfed the profits of the export enterprises.

Shu Liangrong pointed out that in the process of RMB appreciation, Cai Li just survived. "Once the RMB continues to appreciate against the US dollar, to 5.8, 5.7, 5.5, that may be done."

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< p > Shu Liangrong admits that the reason why Cai Li still stays here is mainly to have its own brand abroad.

Cai Li Electronics produces all kinds of high intelligent plastic electronic and electric toys. Its products sell well in more than 60 countries, such as Europe and the United States. In exports, 60% of the products exported by self brand WINFAT are well received by consumers in the international market.

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In P > 2013, the appreciation rate of RMB exceeded 3%, and many foreign trade enterprises had a very hard time.

In an interview, reporters found that some foreign trade enterprises chose to close their businesses, and some foreign trade enterprises chose the strategy of contraction.

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< p > < strong > increase automation input and reduce cost < /strong > < /p >

In the survey of P, enterprises reflected that wages doubled and labor costs increased.

Shu Liangrong pointed out that it is a good thing for workers to raise their wages and raise their living standard.

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< p > how should enterprises cope with "modern technology and technology instead of labor".

Lin Xingpei, general manager of the center for jewellery administration, said, in order to increase the gold content of the "jewellery" core industry, Bao Fu encouraged employees to carry out R & D design. The company also added the "annual Innovation Award", the heavy gold award in the fields of technology, material, design and other fields of innovation workers, and the introduction of the numerical control car equipment to improve the manufacturing capacity of enterprises.

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< p > reporter survey found that most of Shenzhen processing a href= "http://www.91se91.com/news/index_c.asp" > trade enterprises < /a > are increasing investment in automation.

Cai Li spent about 10000000 yuan on advanced equipment last year, and plans to invest another about 10000000 yuan this year.

Shu Liangrong estimates that investing heavily in equipment is cost-effective and can offset the increase in labor costs.

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< p > < strong > will continue to plough the domestic market less than /strong > /p >

< p > "we will continue to deepen the domestic market."

Lin Xingpei, general manager of the administrative center, introduced a href= "http://www.91se91.com/news/index_c.asp" > Bao Bao jewellery > /a. In the process of RMB appreciation, Bao Fu slowed down the practice of expanding the export market, mainly attacking the domestic market. In the first few months, the American guests specifically sought to come and hope to process the business. However, taking into account the exchange rate risk, Bao Fu decisively gave up the single business. At present, the export business accounts for only a small part of the company.

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< p > reporter noted that deep ploughing domestic market has made Bao Fu taste sweet. Last year, the production and sales of Bao Fu jewellery company were flourishing. The total production volume of three big factories, including platinum, gold, and mosaic, surged sharply, up by 23.4%, 82% and 65.5% respectively.

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