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How Much Impact Does Imported Cotton Bring?

2014/1/29 12:03:00 37

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in recent two years, the rapid growth of import a href= "http://www.91se91.com/news/index_c.asp" > cotton yarn > /a has become a widespread concern in the industry. According to customs statistics, the total imports of cotton yarn reached 1 million 927 thousand tons before December 2013, far exceeding the total export volume of cotton yarn, an increase of 41.6% over the same period last year, and the import value was $6 billion 270 million, an increase of 41.5% over the same period last year. 
 besides Pakistan and India, the two major cotton yarn imports are mainly from abroad. The United States, a non textile power, has also attracted attention. Although the proportion is small, China's imports of cotton yarn from the United States increased very rapidly, with an increase of 129.9% and an import volume of 49 thousand tons. 
After the financial crisis, in order to solve the problem of "hollowing out" and rising unemployment, the United States gradually accelerated the "re industrialization". "Manufacturing return" became part of the "re industrial plan" of the US government, and the traditional textile industry was also affected by this trend. P At the same time, in recent two years, the competitiveness of China's spinning enterprises has been greatly weakened due to the difference between Khmer and cotton prices at home and abroad. On the one hand, the United States cotton yarn manufacturers use this favorable opportunity to increase their market promotion efforts in China. On the other hand, due to cost pressures, textile enterprises that want to "go out" have begun to turn their attention from the traditional Southeast Asia to the United States. At the end of 2013, Zhejiang Airlines Cole Group Limited invested $218 million in spinning factory in South Carolina. This is also the first factory set up by Chinese textile enterprises in the US. 
The labor cost of the US P is almost 5 times the cost of labor in China. Why does the American cotton yarn have an advantage? What kind of impact does the American cotton yarn enter the Chinese market on the domestic spinning enterprises? 
 advantage is not only in cost .
 from this stage, the most obvious advantage of American cotton yarn is embodied in the cost of raw materials. The United States is the world's largest exporter of cotton, and its resources are abundant. Its cotton price is quite different from that of China's cotton. According to Cole group's calculation, the annual labor cost of Cole American company will be 80 million yuan more than that of the domestic market, while the cost of cotton can save about 750 million yuan. Together with two expenses, Cole can save about 650 million yuan a year. 
 besides, in the United States, electricity consumption and other energy costs are relatively low. Although the cost of labor in the United States is relatively high, the labor productivity of the American spinning mill is relatively high, and the number of workers employed is relatively small. The proportion of labor cost in the total cost of textile products is becoming smaller and smaller. 
 with the rise of oil prices, the cost of marine transportation is increasing. As the ocean freight is calculated according to the whole cabinet, it is cost-effective to compare the value of cotton yarn or cloth with high value to China. The cost of US cotton transportation to China is too high, while the spinning of cotton yarn into the United States and transportation to China will reduce the cost of transportation, and this can bypass the quota quotas of China's imported cotton and directly occupy the Chinese market. 
 according to the importers concerned, according to the actual cotton yarn "a" href= "http://www.91se91.com/business/" > production cost < /a >, the price is 16 yuan pure cotton yarn at 16500 yuan / ton, 21 yuan at 18500 yuan / ton, which is 18500 yuan cheaper than that in the Chinese market (100% cotton airstream spinning, no three silk, packet bleaching price). Of course, American suppliers do not quote Chinese purchasers at cost price, they take the quotation strategy based on China's cotton price, which is close to the Chinese market price. This means that American mills have great profit margins. 
 according to the introduction, besides the cost advantage, American cotton yarn also has the characteristics of good product consistency. The spinning mills in the United States are manufactured according to the requirements of standardization, and the quality of products is stable and the quality fluctuation is very small. Global customers can learn about the use of cotton in American spinning mills from the authoritative database of the United States, and even have barcode data for each cotton bag. As prices are not the main consideration of high-end clothing companies, more and more large Brand Company are interested in buying American cotton yarn. At present, many famous domestic enterprises begin to use American cotton yarn. It is said that there are also some domestic textile mills directly purchasing cotton yarns in the United States, and then affixing the brands of domestic enterprises to sell them in China. 
 the marketing mode worthy of reference: /p >
 American cotton yarn has distinct characteristics: the new spinning method is basically made of pure cotton airflow spinning line, air-jet spinning line and vortex spinning yarn. In marketing way, it is different from domestic spinning enterprises. 
Wu Faxin, general manager of Greater China of Guangzhou P import and Export Trading Co., Ltd. described his participation in a conference promoting American cotton and American cotton yarn in a blog. It seems that American manufacturers do not expect many buyers to come to the market, but choose suitable buyers to enter the negotiations according to the status of registration. They are mainly buyers who have intention to contact China, and have made strict screening for guests before the meeting. In order to understand the purchasing intentions of Chinese ultimate buyers, the questionnaire they designed is very detailed. They are not in a hurry to make a deal. Instead, when they are face-to-face negotiations, they repeatedly ask the potential buyers the actual situation, including the strength of orders and development capabilities, and the understanding of the dyeing and finishing technologies. 
 at this "cotton and cotton yarn business trade fair", there are no gauze samples on the stands of several American cotton spinning factories, and no description of product targets and prices. It shows that many samples of garments and dyed fabrics are displayed on the spot, which does not seem like a cotton yarn promotion conference. This is different from that of some domestic cotton yarn fairs. In addition to the sales representative, there is a technical consultant at the booth of an American cotton mill. The salesperson collects the basic data of customers, such as customer demand and purchase budget and other business data, completes the basic work of maintaining customers and serving customers, and technical advisers provide appropriate yarn suggestions for customers' weaving requirements and purchase budgets, and even discusses printing and dyeing processes with downstream dyeing factories, so as to adjust spinning process and yarns in time. 
 American manufacturers strive to create a culture of "American cotton". In order to better help Chinese enterprises understand the textile yarn, fabric, fashion color and international market trend in the United States, the Cotton Corp and the Guangdong Textile Association jointly organized the "2015 spring and summer fashion trend conference", the main object is downstream business clothing designers. Their aim is to make clothing consumers, fashion designers and bosses of manufacturers of textile industry have a deep understanding of COTTON USA brand. Wu Faxin believes that this kind of marketing mode is worth learning from domestic enterprises. 
 How can Chinese enterprises take over? 
 although the production scale of the American spinning industry is not large, the quantity of cotton yarn imported from the United States is also insignificant compared with the domestic output. But Wu Faxin believes that the action of the US cotton yarn in the Chinese market has sounded the alarm for the domestic spinning enterprises. Yao Mu, academician of the Chinese Academy of engineering, also reminded enterprises to pay attention to the impact of "re industrialization" of developed countries on the global textile production pattern. The influx of cheap pure cotton yarn in India and Pakistan, the entry of American cotton yarn and the "going out" of large enterprises all passed a very clear signal: some advantages of China's textile industry are gradually losing. 
 an industry analyst believes that the import of cotton yarn has little impact on the domestic market due to its small quantity. In addition, although American cotton yarn has many advantages, because they are standardized production, there is still a distance from the requirements of small batch and multi varieties of some enterprises. However, because American consumers are more and more interested in "made in the United States" products, with the manufacturing industry returning to the mainland, if the future US brand specifies the use of American cotton yarn, it will have a great impact on China's spinning industry. 
 from the current pure cotton yarn market, 16 of the following Pakistan products have an advantage, but in 60 or more high-end fields, Chinese products still have great advantages, while the 16 ~60 branches are the hot spots for India and China's small and medium-sized enterprises to compete. Therefore, the impact of imported cotton yarn on domestic spinning enterprises is different. Previous surveys show that 35% of enterprises believe that imported yarn has a great impact on themselves, 29% of enterprises have an impact, 24% of enterprises say that the impact is small, and 12% of enterprises have no influence. It is understood that the main yarn affected by imported yarn is a low count pure cotton yarn below 40. For textile enterprises, mainly composed of blended and chemical fiber yarns, the import yarn has little impact on the enterprises producing high count cotton yarn and the enterprises that produce colored spun yarn. 
 from the perspective of development trend, China has maintained its leading edge in the field of high-end products such as high count yarn, high density fabric, and so on, but it has no competitiveness in the field of low-end products. The entry of foreign cotton yarn is indissoluble. The domestic spinning enterprises can only see the recruitment and dismantle measures, gradually eliminate some backward production capacity, actively carry out < a href= "http://www.91se91.com/news/index_s.asp" > structural adjustment < /a >, increase R & D investment in science and technology, and increase the added value of products. 
In 2014, the domestic cotton policy was facing adjustment. The establishment of Shanghai free trade zone also brought opportunities for textile enterprises. By using some policies in the FTA, enterprises can improve their operational efficiency, reduce the risk of raw material fluctuations, save capital costs and avoid exchange rate risks. If the domestic spinning enterprises can seize the policy opportunities, foster strengths and circumvent weaknesses and become passive, they will not have to fear competition with foreign enterprises, whether they are from India, Pakistan, Vietnam or the United States.