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Children'S Clothing Is In The "Black" Dilemma, ADI, Lining And So On.

2014/2/10 8:55:00 38

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Children'S Wear Adidas Disney Lining Clothing Brand Blacklist

Less than p ago, a report released by an international environmental protection organization pushed the quality of children's clothing to the cusp of the storm.

in the report of < < a href= > http://sjfzxm.com/news/index_s.asp > > Tong Liu River pollution > /a > global brand children's toxic and hazardous substances residue investigation report, < a href= > http://sjfzxm.com/news/index_s.asp > > Adidas < /a > Disney, Lining and other 12 well-known brands are on the list.

"P > not only that, but in recent years, in the quality sampling inspection of various industrial and commercial bureaus, many brands, such as a href=" http://sjfzxm.com/news/index_s.asp "> children's wear < /a >, have frequently boarded the" black list ", which should be the most demanding field in the clothing industry, but it is dyed" black "by some chemicals that should not be stored.

in a children's clothing store in Shanghai, a consumer who is picking clothes for his children is worried about the first financial daily. He said, "the price of the brand children's clothing is very high now. At such a high price, we still can't buy high-quality clothes. Is there any sense of responsibility for the enterprise?"

Under the background of "P's clothing industry" all over the world, children's clothing has become a popular field of clothing brands with its high profit margins and low concentration.

But behind the "crowding" of the industry is the hidden danger of quality. What is the problem?

double standard

in the above reports, NPE (nonylphenol polyethoxylates) appears as a major indicator, and the detection rate in all children's clothing samples reaches 61%.

In addition, o-benzoic acid esters, organotin compounds, antimony and other chemicals also exist sporadically in the products tested.

a person in charge of clothing inspection in Shanghai told reporters that the current industry standard for children's wear in China is the new version of GB18401-2010, the basic safety technical specification for national textile products in 2011, and the material that must be tested is not NPE.

"at present, the main items we examine include pH value, color fastness to rubbing, color fastness to washing, fastness to light and fiber content."

At the same time, the official said, "this standard is much lower than that of the European Union and the United States."

Uniqlo, GAP and other brands in the reply to this newspaper have indicated that the production standard of children's clothing has been to meet or surpass the global applicable safety standards and requirements. ZARA also said to the first financial daily that its children's wear standard is the most stringent Clear to Wear (CTW) and Safe to Wear (to) standard in the world, the former standardizing the product components, and the latter ensuring the safety of children's clothing components or accessories.

however, the head of the marketing department of a well-known children's clothing enterprise may have broken the cause of the problem: "the standards of children's clothing we export are different from those sold in China, and so are many multinational companies."

"P", another deep industry insider, also corroborated this view: "whether it is children's shoes or children's clothing, the domestic market and the size of Europe and the United States are not the same, many multinational companies even use the production line is also different, the quality of the domestic is not as good as exports."

the responsible persons of the above testing institutions said that the standard of children's wear in the country should continue to improve, which will definitely lead to the collapse of quite a number of enterprises, but "it is not necessarily not a good thing, because it can raise the standard of children's clothing in China and at the same time eliminate the double standards of international brands".

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unlike the "good days" that international brands still have, the domestic "a href=" http://sjfzxm.com/news/index_s.asp "children's wear brand" /a "has started the price war since last year.

the head of the above children's clothing company bluntly said that although the scale of the enterprise is still growing, the gross profit rate has dropped from 30% to 5%~10% in the peak period. "Most of the new businesses listed on the new market will start to discount 3~4, and the final sale price may be slightly higher than the factory price.

The question we are considering now is whether we should set the factory price higher or discount more vigorously, or simply decide the price of Chinese cabbage.

for this reason, many domestic children's clothing enterprises have begun to reduce the link of product quality inspection, as the person in charge said: "even the simplest detection, we must add 1~2 yuan to the production cost of the product. If we want to meet the A requirement of the new national regulation, the cost of a garment will float 5 yuan.

This cost factory must not be willing to undertake. If the enterprise is in a small profit, it will be able to save the province, and there will be no problems to discover in time.

P, an independent critic of the garment industry, told reporters that in such a case, it is almost impossible for children's clothing enterprises to test themselves out of self-discipline.

the quality of children's wear has become a chronic disease in recent years, almost every year.

The key to solve the problem lies in the improvement of supervision mode. "

Ma Gang pointed out.

"can not simply punish the test and painless, but should start from the source, arrange a number of testing organizations to cross examine the major links such as fabrics, accessories, etc., like the European Union, the United States, Japan and other places of the regulatory authorities as well as the heavy penalties for illegal enterprises, in order to maximize the awareness of corporate self-discipline, and fundamentally remove the tumor.

The industry insiders said.